【摘要】：隨著居民生活水平和收入水平的提高,加之現(xiàn)代生活節(jié)奏不斷加快,人們對休閑旅游的需求呈逐漸上升的態(tài)勢。休閑旅游業(yè)作為現(xiàn)代服務業(yè)的重要組成部分,也是新興的消費熱點。相比發(fā)達國家,我國休閑旅游的市場潛力較大,發(fā)展休閑旅游不但有助于拉動內需增長,對改善和調整國民經(jīng)濟結構也具有重要意義。2013年,國務院發(fā)布《國民旅游休閑綱要》,旨在滿足人民群眾日益增長的旅游休閑需求,促進旅游休閑產(chǎn)業(yè)健康發(fā)展,推進國民旅游休閑體系建設�！毒V要》中的“休閑”涵蓋公眾的所有日常休閑活動,而不再像過去那樣,單純地提及發(fā)展旅游業(yè)。由此可見,《綱要》將更加注重通過提升旅游質量和配套服務,讓休閑旅游成為人們的一種生活方式,進而提高公眾的生活質量。自吳必虎提出大城市環(huán)城游憩帶(ReBAM)概念之后,國內關于環(huán)城游憩的研究日益增多,但主要集中于對大城市及環(huán)城游憩空間布局的研究,鮮見針對中小城市市民環(huán)城游憩行為及滿意度的調查研究。而中小城市環(huán)城游憩普遍存在休閑活動項目單一、服務水平偏低、服務項目雷同等問題。 本文以問卷調查及訪談作為主要數(shù)據(jù)采集方式,對株洲市民環(huán)城游憩行為及滿意度進行了調查,調查問卷分為出游現(xiàn)狀、出游滿意度及被調查者個人信息三部分,采取預調查與正式調查相結合的方式,選取了株洲市四個主要城區(qū)中的8個居民小區(qū)作為調查地點發(fā)放問卷。運用SPSS19.0測量了調查問卷的整體信度及效度。結果顯示閑暇時間不夠是制約市民出行的主要因素；公共交通系統(tǒng)的完善促進市民出游；家人是影響市民出游行為的最大因素；市民總體消費額度不高、出游距離近,更愿意在市區(qū)內游憩；對株洲環(huán)城游憩總體建設基本滿意；對游憩地外部環(huán)境滿意度最高,對通訊信號滿意度最低；市民重游意愿和忠誠度偏低。
[Abstract]:With the improvement of residents' living standard and income level, and the accelerating pace of modern life, people's demand for leisure tourism is gradually rising. As an important part of modern service industry, leisure tourism is also a new consumption hot spot. Compared with the developed countries, the market potential of leisure tourism in China is greater. The development of leisure tourism not only helps to stimulate domestic demand growth, but also plays an important role in improving and adjusting the national economic structure. The State Council has issued the outline of National Tourism and Leisure, which aims to meet the increasing demand for tourism and leisure among the people and to promote the healthy development of the tourism and leisure industry. The "leisure" in the outline covers all the daily leisure activities of the public, rather than simply mentioning the development of tourism as in the past. Thus, the outline will pay more attention to improving the quality of tourism and supporting services, so that leisure tourism will become a way of life for people, and then improve the quality of life of the public. Since Wu Bihu put forward the concept of "(ReBAM)" in the recreation zone around the city, the domestic research on the recreation zone around the city is increasing day by day, but it mainly focuses on the study of the large city and the layout of the recreation space around the city. It is rare to investigate the recreational behavior and satisfaction of the citizens in small and medium-sized cities around the city. However, there are many problems such as single recreational activities, low service level and similar service items in small and medium-sized cities. In this paper, questionnaire survey and interview are used as the main data collection methods to investigate the recreational behavior and satisfaction of Zhuzhou citizens around the city. The questionnaire is divided into three parts: the status quo of traveling, the satisfaction of traveling and the personal information of the respondents. By combining the pre-investigation with the formal investigation, 8 residential areas in the four main urban areas of Zhuzhou City were selected to issue questionnaires. SPSS19.0 was used to measure the overall reliability and validity of the questionnaire. The results show that the lack of leisure time is the main factor restricting the public travel; the improvement of the public transportation system promotes the citizens to travel; the family is the biggest factor affecting the behavior of the citizens traveling; the total consumption of the citizens is not high, and the distance to travel is close. More willing to recreation in the urban area; the overall construction of Zhuzhou City recreation is basically satisfied; the highest satisfaction to the external environment of recreation, the lowest satisfaction to the communication signal; the low willingness and loyalty of citizens to re-travel.
【學位授予單位】：湖南師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7

【參考文獻】

相關期刊論文 前10條

1 董觀志;李立志;;近十年來國內主題公園研究綜述[J];商業(yè)研究;2006年04期

2 許春曉;城市居民對周邊旅游資源開發(fā)的期望特征——以湖南黑麋峰森林公園為例[J];長江流域資源與環(huán)境;2003年01期

3 張述林;田萬頃;;基于AHP的旅游資源評價與發(fā)展對策研究——以重慶環(huán)城游憩帶為例[J];重慶師范大學學報(自然科學版);2011年02期

4 高明;;期望不一致、游客情緒和游客滿意度的關系研究述評[J];重慶工商大學學報(社會科學版);2011年05期

5 王淑華;;大城市環(huán)城游憩帶發(fā)展態(tài)勢研究[J];城市問題;2006年01期

6 周麗君;崔庠;王永太;王慶偉;;長春市環(huán)城游憩地基本特征研究[J];東北師大學報(自然科學版);2005年04期

7 周永廣;馬燕紅;;基于攜程網(wǎng)自由點評的游客滿意度評價及游客管理研究——以黃山風景區(qū)為例[J];地理與地理信息科學;2007年02期

8 吳必虎;大城市環(huán)城游憩帶(ReBAM)研究——以上海市為例[J];地理科學;2001年04期

9 王群;丁祖榮;章錦河;楊興柱;;旅游環(huán)境游客滿意度的指數(shù)測評模型——以黃山風景區(qū)為例[J];地理研究;2006年01期

10 陳華榮;王曉鳴;;大城市環(huán)城游憩帶市場需求特征研究——以武漢市為例[J];東南大學學報(哲學社會科學版);2012年02期

相關博士學位論文 前7條

1 張立明;環(huán)城市游憩開發(fā)系統(tǒng)研究[D];天津大學;2007年

2 馬震;游客感知景區(qū)服務質量評價研究[D];西北大學;2010年

3 李江敏;環(huán)城游憩體驗價值與游客滿意度及行為意向的關系研究[D];中國地質大學;2011年

4 王東;珠海市政府主導旅游產(chǎn)業(yè)發(fā)展戰(zhàn)略研究[D];吉林大學;2012年

5 陳渝;城市游憩規(guī)劃的理論建構與策略研究[D];華南理工大學;2013年

6 徐勇;中國國內旅游業(yè)發(fā)展及其與經(jīng)濟增長關系的計量分析[D];東北財經(jīng)大學;2012年

7 葛學峰;旅游目的地選擇意向影響因素研究[D];大連理工大學;2012年

相關碩士學位論文 前1條

1 蔡梅;主題公園旅游吸引力影響因素研究[D];上海師范大學;2013年

，

本文編號：2209633