【摘要】：隨著居民生活水平和收入水平的提高,加之現(xiàn)代生活節(jié)奏不斷加快,人們對(duì)休閑旅游的需求呈逐漸上升的態(tài)勢(shì)。休閑旅游業(yè)作為現(xiàn)代服務(wù)業(yè)的重要組成部分,也是新興的消費(fèi)熱點(diǎn)。相比發(fā)達(dá)國(guó)家,我國(guó)休閑旅游的市場(chǎng)潛力較大,發(fā)展休閑旅游不但有助于拉動(dòng)內(nèi)需增長(zhǎng),對(duì)改善和調(diào)整國(guó)民經(jīng)濟(jì)結(jié)構(gòu)也具有重要意義。2013年,國(guó)務(wù)院發(fā)布《國(guó)民旅游休閑綱要》,旨在滿足人民群眾日益增長(zhǎng)的旅游休閑需求,促進(jìn)旅游休閑產(chǎn)業(yè)健康發(fā)展,推進(jìn)國(guó)民旅游休閑體系建設(shè)�！毒V要》中的“休閑”涵蓋公眾的所有日常休閑活動(dòng),而不再像過(guò)去那樣,單純地提及發(fā)展旅游業(yè)。由此可見(jiàn),《綱要》將更加注重通過(guò)提升旅游質(zhì)量和配套服務(wù),讓休閑旅游成為人們的一種生活方式,進(jìn)而提高公眾的生活質(zhì)量。自吳必虎提出大城市環(huán)城游憩帶(ReBAM)概念之后,國(guó)內(nèi)關(guān)于環(huán)城游憩的研究日益增多,但主要集中于對(duì)大城市及環(huán)城游憩空間布局的研究,鮮見(jiàn)針對(duì)中小城市市民環(huán)城游憩行為及滿意度的調(diào)查研究。而中小城市環(huán)城游憩普遍存在休閑活動(dòng)項(xiàng)目單一、服務(wù)水平偏低、服務(wù)項(xiàng)目雷同等問(wèn)題。 本文以問(wèn)卷調(diào)查及訪談作為主要數(shù)據(jù)采集方式,對(duì)株洲市民環(huán)城游憩行為及滿意度進(jìn)行了調(diào)查,調(diào)查問(wèn)卷分為出游現(xiàn)狀、出游滿意度及被調(diào)查者個(gè)人信息三部分,采取預(yù)調(diào)查與正式調(diào)查相結(jié)合的方式,選取了株洲市四個(gè)主要城區(qū)中的8個(gè)居民小區(qū)作為調(diào)查地點(diǎn)發(fā)放問(wèn)卷。運(yùn)用SPSS19.0測(cè)量了調(diào)查問(wèn)卷的整體信度及效度。結(jié)果顯示閑暇時(shí)間不夠是制約市民出行的主要因素；公共交通系統(tǒng)的完善促進(jìn)市民出游；家人是影響市民出游行為的最大因素；市民總體消費(fèi)額度不高、出游距離近,更愿意在市區(qū)內(nèi)游憩；對(duì)株洲環(huán)城游憩總體建設(shè)基本滿意；對(duì)游憩地外部環(huán)境滿意度最高,對(duì)通訊信號(hào)滿意度最低；市民重游意愿和忠誠(chéng)度偏低。
[Abstract]:With the improvement of residents' living standard and income level, and the accelerating pace of modern life, people's demand for leisure tourism is gradually rising. As an important part of modern service industry, leisure tourism is also a new consumption hot spot. Compared with the developed countries, the market potential of leisure tourism in China is greater. The development of leisure tourism not only helps to stimulate domestic demand growth, but also plays an important role in improving and adjusting the national economic structure. The State Council has issued the outline of National Tourism and Leisure, which aims to meet the increasing demand for tourism and leisure among the people and to promote the healthy development of the tourism and leisure industry. The "leisure" in the outline covers all the daily leisure activities of the public, rather than simply mentioning the development of tourism as in the past. Thus, the outline will pay more attention to improving the quality of tourism and supporting services, so that leisure tourism will become a way of life for people, and then improve the quality of life of the public. Since Wu Bihu put forward the concept of "(ReBAM)" in the recreation zone around the city, the domestic research on the recreation zone around the city is increasing day by day, but it mainly focuses on the study of the large city and the layout of the recreation space around the city. It is rare to investigate the recreational behavior and satisfaction of the citizens in small and medium-sized cities around the city. However, there are many problems such as single recreational activities, low service level and similar service items in small and medium-sized cities. In this paper, questionnaire survey and interview are used as the main data collection methods to investigate the recreational behavior and satisfaction of Zhuzhou citizens around the city. The questionnaire is divided into three parts: the status quo of traveling, the satisfaction of traveling and the personal information of the respondents. By combining the pre-investigation with the formal investigation, 8 residential areas in the four main urban areas of Zhuzhou City were selected to issue questionnaires. SPSS19.0 was used to measure the overall reliability and validity of the questionnaire. The results show that the lack of leisure time is the main factor restricting the public travel; the improvement of the public transportation system promotes the citizens to travel; the family is the biggest factor affecting the behavior of the citizens traveling; the total consumption of the citizens is not high, and the distance to travel is close. More willing to recreation in the urban area; the overall construction of Zhuzhou City recreation is basically satisfied; the highest satisfaction to the external environment of recreation, the lowest satisfaction to the communication signal; the low willingness and loyalty of citizens to re-travel.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7

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