【摘要】：近年來,隨著我國經(jīng)濟的穩(wěn)步發(fā)展,旅游業(yè)逐漸成為國家戰(zhàn)略性支柱產(chǎn)業(yè),休閑度假產(chǎn)業(yè)也隨之進一步的升溫。人們的旅游模式逐漸從以往的簡單觀光游覽向休閑度假等體驗模式層面逐漸轉化。而溫泉旅游作為一種重要的休閑方式,以其特有的集保健、養(yǎng)生、娛樂、休閑、度假等功能已經(jīng)被社會各界廣泛認可和接受。我國是傳統(tǒng)溫泉大國,溫泉旅游開發(fā)熱潮正在南方地區(qū)不斷興起,而溫泉資源豐富的西部地區(qū)也將進入一個溫泉旅游開發(fā)的高潮。在陜西西安,藍田湯峪鎮(zhèn)的湯峪溫泉具有“天下第一名湯”之美譽,從唐代就是是中國皇家溫泉之源,幾千年來興盛不衰,其水質除了具有豐富的對人體有益礦物質之外,偏硅酸和氟含量均達到了可以命名為硅水或者氟水的醫(yī)療熱礦水的標準。目前在省市縣政府的大力支持下,陜西大興湯峪溫泉旅游的產(chǎn)業(yè)化格局已經(jīng)初具雛形,并且正在不斷的快速發(fā)展中,然而與此同時,也逐漸暴露出陜西大興湯峪溫泉旅游在品牌的建設和管理上相比較于國內外其它成熟溫泉旅游品牌還存在諸多不足和需要改進的地方。 有鑒于此,本文試圖通過有針對性、系統(tǒng)性的對陜西大興湯峪溫泉旅游品牌的建設狀況進行研究分析,找出其發(fā)展過程中存在的關鍵性問題,并參考借鑒國內外成功的溫泉旅游品牌開發(fā)管理的先進經(jīng)驗和模式,提出適合陜西大興湯峪溫泉旅游品牌建設的優(yōu)化方案,提高其核心競爭力,為推動陜西旅游業(yè)從單一的文物古跡旅游上升為休閑時尚的溫泉度假之旅,形成陜西省旅游業(yè)新的亮點和增長點,為更大的發(fā)揮陜西省作為著名旅游勝地的魅力提供部分參考。
[Abstract]:In recent years, with the steady development of our country's economy, tourism has gradually become the national strategic pillar industry, and the leisure and holiday industry has also further heated up. People's tourism mode is gradually changing from simple sightseeing to leisure vacation. As an important leisure way, hot spring tourism has been widely recognized and accepted by all walks of life with its unique functions of health care, health preservation, entertainment, leisure, vacation and so on. China is a traditional hot spring country, the hot spring tourism development boom is rising continuously in the south, and the western region with rich hot spring resources will enter a hot spring tourism development climax. In Xi'an, Shaanxi, the Tangyu hot spring in the town of Tangyu in Lantian has the reputation of "the best soup in the world." from the Tang Dynasty, it was the source of the royal hot springs of China. It has flourished for thousands of years, and its water quality is rich in minerals that are beneficial to the human body. Both metasilicic acid and fluorine content meet the standard of medical hot mineral water which can be named silicon water or fluorine water. At present, with the strong support of the provincial, municipal and county governments, the industrialization pattern of Tangyu hot spring tourism in Daxing, Shaanxi, has taken shape and is constantly developing rapidly, however, at the same time, Compared with other mature hot spring tourism brands at home and abroad Daxing Tangyu hot spring tourism in Shaanxi Province has many shortcomings and needs to be improved. In view of this, this paper attempts to systematically study and analyze the construction of Tangyu hot spring tourism brand in Daxing, Shaanxi Province, and find out the key problems in the process of its development. With reference to the advanced experience and mode of successful hot spring tourism brand development and management at home and abroad, the paper puts forward an optimized plan for the construction of Tangyu hot spring tourism brand in Daxing, Shaanxi province, and improves its core competitiveness. In order to promote Shaanxi tourism from a single cultural relics and historic sites tourism to leisure fashion hot spring vacation tour form a new bright spot and growth point of tourism in Shaanxi Province and provide some references for greater play of Shaanxi Province as a famous tourist attraction.
【學位授予單位】：西北大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7

【參考文獻】

相關期刊論文 前10條

1 鄭秀娟;;西安市東大鎮(zhèn)溫泉旅游產(chǎn)品開發(fā)研究[J];安徽農(nóng)業(yè)科學;2006年14期

2 宋林琳;;重慶溫泉旅游開發(fā)的SWOT分析及對策[J];重慶科技學院學報(社會科學版);2008年07期

3 樊鳳萍;;山西頓村溫泉旅游開發(fā)影響因素分析[J];太原城市職業(yè)技術學院學報;2009年10期

4 王華,吳立瀚;廣東省溫泉旅游開發(fā)模式分析[J];地理與地理信息科學;2005年02期

5 王艷平,山村順次;中國溫泉資源旅游利用形式的變遷及其開發(fā)現(xiàn)狀[J];地理科學;2002年01期

6 王艷平;我國溫泉旅游存在的問題及對策[J];地域研究與開發(fā);2004年03期

7 王冠賢,保繼剛;溫泉旅游地特性及空間競爭分析——以從化新舊溫泉為例[J];地域研究與開發(fā);2004年06期

8 張建;再論我國溫泉旅游資源的開發(fā)與利用[J];干旱區(qū)資源與環(huán)境;2005年06期

9 王華,彭華;溫泉旅游的發(fā)展與研究述評[J];桂林旅游高等�？茖W校學報;2004年04期

10 姜莉,李永潔,陳中穎;歐洲溫泉地區(qū)的概況與啟示[J];國外城市規(guī)劃;2004年06期

，

本文編號：2169592