【摘要】：近年來(lái),隨著我國(guó)經(jīng)濟(jì)的穩(wěn)步發(fā)展,旅游業(yè)逐漸成為國(guó)家戰(zhàn)略性支柱產(chǎn)業(yè),休閑度假產(chǎn)業(yè)也隨之進(jìn)一步的升溫。人們的旅游模式逐漸從以往的簡(jiǎn)單觀光游覽向休閑度假等體驗(yàn)?zāi)Ｊ綄用嬷饾u轉(zhuǎn)化。而溫泉旅游作為一種重要的休閑方式,以其特有的集保健、養(yǎng)生、娛樂(lè)、休閑、度假等功能已經(jīng)被社會(huì)各界廣泛認(rèn)可和接受。我國(guó)是傳統(tǒng)溫泉大國(guó),溫泉旅游開(kāi)發(fā)熱潮正在南方地區(qū)不斷興起,而溫泉資源豐富的西部地區(qū)也將進(jìn)入一個(gè)溫泉旅游開(kāi)發(fā)的高潮。在陜西西安,藍(lán)田湯峪鎮(zhèn)的湯峪溫泉具有“天下第一名湯”之美譽(yù),從唐代就是是中國(guó)皇家溫泉之源,幾千年來(lái)興盛不衰,其水質(zhì)除了具有豐富的對(duì)人體有益礦物質(zhì)之外,偏硅酸和氟含量均達(dá)到了可以命名為硅水或者氟水的醫(yī)療熱礦水的標(biāo)準(zhǔn)。目前在省市縣政府的大力支持下,陜西大興湯峪溫泉旅游的產(chǎn)業(yè)化格局已經(jīng)初具雛形,并且正在不斷的快速發(fā)展中,然而與此同時(shí),也逐漸暴露出陜西大興湯峪溫泉旅游在品牌的建設(shè)和管理上相比較于國(guó)內(nèi)外其它成熟溫泉旅游品牌還存在諸多不足和需要改進(jìn)的地方。 有鑒于此,本文試圖通過(guò)有針對(duì)性、系統(tǒng)性的對(duì)陜西大興湯峪溫泉旅游品牌的建設(shè)狀況進(jìn)行研究分析,找出其發(fā)展過(guò)程中存在的關(guān)鍵性問(wèn)題,并參考借鑒國(guó)內(nèi)外成功的溫泉旅游品牌開(kāi)發(fā)管理的先進(jìn)經(jīng)驗(yàn)和模式,提出適合陜西大興湯峪溫泉旅游品牌建設(shè)的優(yōu)化方案,提高其核心競(jìng)爭(zhēng)力,為推動(dòng)陜西旅游業(yè)從單一的文物古跡旅游上升為休閑時(shí)尚的溫泉度假之旅,形成陜西省旅游業(yè)新的亮點(diǎn)和增長(zhǎng)點(diǎn),為更大的發(fā)揮陜西省作為著名旅游勝地的魅力提供部分參考。
[Abstract]:In recent years, with the steady development of our country's economy, tourism has gradually become the national strategic pillar industry, and the leisure and holiday industry has also further heated up. People's tourism mode is gradually changing from simple sightseeing to leisure vacation. As an important leisure way, hot spring tourism has been widely recognized and accepted by all walks of life with its unique functions of health care, health preservation, entertainment, leisure, vacation and so on. China is a traditional hot spring country, the hot spring tourism development boom is rising continuously in the south, and the western region with rich hot spring resources will enter a hot spring tourism development climax. In Xi'an, Shaanxi, the Tangyu hot spring in the town of Tangyu in Lantian has the reputation of "the best soup in the world." from the Tang Dynasty, it was the source of the royal hot springs of China. It has flourished for thousands of years, and its water quality is rich in minerals that are beneficial to the human body. Both metasilicic acid and fluorine content meet the standard of medical hot mineral water which can be named silicon water or fluorine water. At present, with the strong support of the provincial, municipal and county governments, the industrialization pattern of Tangyu hot spring tourism in Daxing, Shaanxi, has taken shape and is constantly developing rapidly, however, at the same time, Compared with other mature hot spring tourism brands at home and abroad Daxing Tangyu hot spring tourism in Shaanxi Province has many shortcomings and needs to be improved. In view of this, this paper attempts to systematically study and analyze the construction of Tangyu hot spring tourism brand in Daxing, Shaanxi Province, and find out the key problems in the process of its development. With reference to the advanced experience and mode of successful hot spring tourism brand development and management at home and abroad, the paper puts forward an optimized plan for the construction of Tangyu hot spring tourism brand in Daxing, Shaanxi province, and improves its core competitiveness. In order to promote Shaanxi tourism from a single cultural relics and historic sites tourism to leisure fashion hot spring vacation tour form a new bright spot and growth point of tourism in Shaanxi Province and provide some references for greater play of Shaanxi Province as a famous tourist attraction.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F592.7

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