本文選題：小微旅游企業(yè) + 融資模式　； 參考：《哈爾濱理工大學(xué)》2014年碩士論文

【摘要】：隨著旅游業(yè)的快速發(fā)展，小微旅游企業(yè)在世界各國(guó)不斷涌現(xiàn)并迅速成長(zhǎng)。小微旅游企業(yè)能夠有效地拉動(dòng)一國(guó)旅游經(jīng)濟(jì)增長(zhǎng)和顯著帶動(dòng)就業(yè)人口數(shù)量增加，所以小微旅游企業(yè)對(duì)一個(gè)國(guó)家經(jīng)濟(jì)的良好發(fā)展起促進(jìn)作用。但是，小微旅游企業(yè)融資難一直是困擾其發(fā)展的一個(gè)難題，我國(guó)的小微旅游企業(yè)的融資可得性具有與世界范圍內(nèi)小微旅游企業(yè)所存在的普遍問(wèn)題外還具有一些我國(guó)特有的問(wèn)題，如銀行對(duì)小微旅游企業(yè)“懼貸”、“惜貸”，銀企關(guān)系惡化等。 目前，，國(guó)內(nèi)外學(xué)者已對(duì)小微旅游企業(yè)融資進(jìn)行了研究，并取得了一定的研究成果，研究重點(diǎn)主要在小微旅游企業(yè)融資難問(wèn)題及其對(duì)策等方面，沒(méi)有對(duì)小微旅游企業(yè)的融資模式進(jìn)行系統(tǒng)的研究。 本文從小微旅游企業(yè)融資現(xiàn)狀及問(wèn)題分析入手，運(yùn)用斜坡球體理論分析了小微旅游企業(yè)融資模式的影響因素。在此基礎(chǔ)上設(shè)計(jì)了小微旅游企業(yè)的融資模式，并根據(jù)所設(shè)計(jì)的模式提出了相應(yīng)的在模式實(shí)施過(guò)程中的保障措施。 在小微旅游企業(yè)特點(diǎn)的基礎(chǔ)上,建立了包括5個(gè)一級(jí)指標(biāo)和19個(gè)二級(jí)指標(biāo)的小微旅游企業(yè)融資模式選擇綜合評(píng)價(jià)指標(biāo)體系，并嘗試用灰色模糊評(píng)價(jià)方法建立評(píng)價(jià)模型，旨在給小微旅游企業(yè)融資模式的選擇提供理論依據(jù)。在實(shí)例分析部分，以北京市小微旅游企業(yè)為背景,對(duì)設(shè)計(jì)的三種融資模式進(jìn)行實(shí)例分析，分析結(jié)果表明最適合北京市小微旅游企業(yè)的為集群融資模式。
[Abstract]:With the rapid development of tourism, small and micro-tourism enterprises in the world continue to emerge and grow rapidly. Small and micro tourism enterprises can effectively stimulate a country's tourism economic growth and significantly increase the number of employed people, so small and micro tourism enterprises play a role in promoting the good development of a country's economy. However, the difficulty of financing for small and micro tourism enterprises has always been a difficult problem that puzzles their development. The financing availability of small and micro tourism enterprises in our country has some unique problems in addition to the common problems existing in small and micro tourism enterprises in the world. For example, banks are afraid of lending to small and micro-tourism enterprises, and the relationship between banks and enterprises is deteriorating. At present, scholars at home and abroad have studied the financing of small and micro tourism enterprises, and obtained certain research results. The research focus is mainly on the financing difficulties of small and micro tourism enterprises and their countermeasures. There is no systematic research on the financing mode of small and micro tourism enterprises. Based on the analysis of the current financing situation and problems of the small and micro tourism enterprises, this paper analyzes the influencing factors of the financing mode of the small and micro tourism enterprises by using the slope sphere theory. On this basis, the financing model of small and micro tourism enterprises is designed, and the corresponding safeguard measures in the process of implementing the model are put forward according to the designed model. On the basis of the characteristics of small and micro tourism enterprises, a comprehensive evaluation index system of financing mode selection for small and micro tourism enterprises is established, which includes 5 primary indexes and 19 second class indexes, and the grey fuzzy evaluation method is used to establish the evaluation model. The purpose is to provide theoretical basis for the choice of financing mode for small and micro tourism enterprises. In the part of case analysis, taking Beijing small and micro tourism enterprises as the background, this paper analyzes the three financing modes of the design. The results show that the best financing model for Beijing small and micro tourism enterprises is cluster financing.
【學(xué)位授予單位】：哈爾濱理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.6;F590.66

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