本文選題：青秀山風景區(qū) + 觀光車運營項目��； 參考：《廣西大學》2014年碩士論文

【摘要】：風景區(qū)服務質(zhì)量與安全風險管理歷來是一個廣受政府管理部門與社會關(guān)注的熱點問題。本論文以南寧青秀山風景區(qū)觀光車運營項目為研究對象,通過運用項目質(zhì)量控制與風險管理的相關(guān)理論、研究方法與分析工具,對影響青秀山風景區(qū)觀光車運營項目質(zhì)量的關(guān)鍵因素與安全風險管理因素進行了分析,探明了運營的調(diào)度管理缺乏信息支撐、觀光車運營過程管理復雜程度高、服務體系及管理制度不健全等因素是影響觀光車運營項目服務質(zhì)量的關(guān)鍵要素,同時對來自駕駛員、乘客、游人、觀光車、運行線路情境、道路環(huán)境狀況等方面的風險因素進行了識別與評估。基于上述研究發(fā)現(xiàn),論文最后結(jié)合青秀山建設國家AAAAA級景區(qū)的戰(zhàn)略目標,提出了質(zhì)量控制與改進的具體措施,以及風險管理的對策建議。本論文研究成果將對青秀山風景區(qū)觀光車運營項目的質(zhì)量控制與安全風險管理具有重要的理論指導作用,對相關(guān)旅游景區(qū)的管理實踐具有重要的實踐指導價值。
[Abstract]:Scenic area service quality and safety risk management has always been a hot issue which is widely concerned by the government management departments and the society. This paper takes the tourism vehicle operation project of Qingxiu Mountain Scenic spot in Nanning as the research object, through the use of project quality control and risk management related theory, research methods and analysis tools, This paper analyzes the key factors and safety risk management factors that affect the quality of sightseeing vehicle operation project in Qingxiu Mountain scenic spot, and finds out that the dispatching management of the operation lacks of information support, and the management of the tourist vehicle operation process is complex. Such factors as imperfect service system and management system are the key factors that affect the service quality of the tourist vehicle operation project. At the same time, the situation of drivers, passengers, tourists, sightseeing cars and running routes is also discussed. Risk factors such as road environmental conditions are identified and evaluated. Based on the above findings, the paper finally puts forward the concrete measures of quality control and improvement, as well as the countermeasures and suggestions of risk management, combined with the strategic goal of constructing Qingxiu Mountain National AAAAA Scenic area. The research results of this paper will have important theoretical guidance function to the quality control and safety risk management of the sightseeing vehicle operation project in Qingxiu Mountain Scenic spot, and have important practical guiding value to the management practice of the related scenic spot.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F272.3;F592.6

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本文編號：2014878