本文選題：桂林 + 旅游地形象　； 參考：《中南大學》2014年碩士論文

【摘要】：隨著旅游業(yè)日趨激烈的競爭所產(chǎn)生的旅游地形象問題越來越引起業(yè)界和學界的關注。旅游目的地形象重構既是一個復雜的理論問題,更是一個嚴肅的實踐課題。即使是像桂林這樣的老牌旅游目的地城市,也難以在這場激烈的競爭中獨善其身。因此,選擇桂林市作為研究對象,從傳播學的角度探討其形象重構及傳播問題,不僅是重振桂林旅游雄風的需要,也對其他新老旅游目的地城市建設具有示范意義。 本文基于對桂林市的實地調(diào)查、文獻研究和理論分析,發(fā)現(xiàn)桂林作為國際知名的旅游目的地城市,在旅游地形象建構及傳播方面存在著旅游地形象模糊、傳播觀念陳舊、傳播內(nèi)容單一等等不足之處。針對這些問題,本文通過形象定位及形象策劃要素的設計,重構桂林旅游目的地形象,同時從媒體傳播、公關活動傳播和人際傳播的角度提出了加強桂林旅游目的地形象傳播的策略。 盡管這些研究結(jié)論經(jīng)過了作者前期廣泛的調(diào)研和后期的再三斟酌,期望對于提振我國旅游業(yè)特別是打造像桂林這樣的老牌旅游城市形象具有借鑒意義,但是作者深知,自己對于這個課題的研究尚處起步階段,繼續(xù)深入地研究仍十分有必要。
[Abstract]:With the fierce competition of tourism, the image of tourist destination has attracted more and more attention. The reconstruction of tourist destination image is not only a complicated theoretical problem, but also a serious practical subject. Even established tourist destination cities like Guilin are struggling to escape the fierce competition. Therefore, selecting Guilin City as the object of study and discussing its image reconstruction and communication from the angle of communication is not only the need to revive Guilin tourism style, Based on the field investigation, literature research and theoretical analysis of Guilin, it is found that Guilin is an internationally famous tourist destination city. In the aspect of image construction and communication of tourist destination, there are some shortcomings such as vague image of tourist destination, outmoded concept of communication, single content and so on. Aiming at these problems, this paper reconstructs the image of Guilin tourism destination through the design of image orientation and image planning elements, and at the same time propagates from the media. From the perspective of communication of public relations activities and interpersonal communication, this paper puts forward some strategies to strengthen the communication of tourist destination image in Guilin. Although these conclusions have been extensively investigated by the author in the early stage and considered repeatedly in the later period, It is expected that it will be helpful to boost the tourism industry in China, especially to create the image of the old tourist city such as Guilin. However, the author knows that his research on this subject is still in its infancy, and it is necessary to continue to study it in depth.
【學位授予單位】：中南大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7;G206

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本文編號：1963903