本文選題：服務(wù)傳遞 + 關(guān)鍵服務(wù)要素　； 參考：《哈爾濱理工大學(xué)》2014年碩士論文

【摘要】：近些年來(lái)，我國(guó)冰雪旅游發(fā)展迅猛，黑龍江省有著開(kāi)展冰雪旅游得天獨(dú)厚的條件，是中國(guó)冰雪文化觀光旅游目的地和聞名中外的冰雪旅游勝地，在國(guó)際上享有盛譽(yù)。黑龍江省冰雪旅游在經(jīng)濟(jì)發(fā)展中有著較為明顯的有優(yōu)勢(shì)，對(duì)全省經(jīng)濟(jì)發(fā)展的帶動(dòng)作用也十分強(qiáng)大，已經(jīng)成為推動(dòng)省內(nèi)經(jīng)濟(jì)發(fā)展的一股強(qiáng)大的潛在力量。許多冰雪旅游開(kāi)發(fā)工程的建設(shè)也取得了不錯(cuò)的進(jìn)展。然而，周邊省份迅速開(kāi)展冰雪旅游，黑龍江省“一枝獨(dú)秀”的發(fā)展局面已被打破，在黑龍江冰雪旅游快速發(fā)展的同時(shí)也暴露出影響冰雪旅游發(fā)展的負(fù)面因素，如冰雪旅游產(chǎn)業(yè)鏈條不完善，游客滯留時(shí)間短、重游率低，冰雪旅游產(chǎn)品單一，同本土文化融合程度小等，阻礙了黑龍江冰雪旅游的發(fā)展進(jìn)程。 本文從宏觀的角度出發(fā)，為了解決黑龍江省冰雪旅游服務(wù)存在的問(wèn)題，使黑龍江省冰雪旅游能夠更加健康良好的發(fā)展，，將引入一種新的管理模式，服務(wù)傳遞模式，并構(gòu)建黑龍江省冰雪旅游服務(wù)傳遞模型，將服務(wù)傳遞與冰雪旅游的日常經(jīng)營(yíng)管理相結(jié)合，由前臺(tái)接收游客需求，再將需求傳遞到企業(yè)后臺(tái)，后臺(tái)經(jīng)過(guò)服務(wù)傳遞再將需求轉(zhuǎn)化為服務(wù)或產(chǎn)品傳遞給游客。為了使服務(wù)傳遞模型能夠更好地為黑龍江省冰雪旅游服務(wù)，本文理論模型的建立是從黑龍江省冰雪旅游整體出發(fā)，而其應(yīng)用和績(jī)效檢驗(yàn)則是運(yùn)用到具體的旅行社來(lái)進(jìn)行。在對(duì)模型進(jìn)行評(píng)價(jià)時(shí)，選擇了層次分析法，從績(jī)效是否最優(yōu)的角度來(lái)進(jìn)行檢驗(yàn)，結(jié)果表明冰雪旅游服務(wù)傳遞模型會(huì)給旅游企業(yè)以及冰雪旅游帶來(lái)較高的企業(yè)績(jī)效和良好的發(fā)展前景。同時(shí)，本文在最后為更好地發(fā)展黑龍江省冰雪旅游服務(wù)傳遞提出相應(yīng)的建議。
[Abstract]:In recent years, China's ice and snow tourism has developed rapidly. Heilongjiang Province has unique conditions for developing ice and snow tourism. It is a tourist destination of China's ice and snow culture and a famous ice and snow tourist destination in China and abroad, and enjoys a high reputation in the world. The ice and snow tourism in Heilongjiang Province has obvious advantages in economic development and has a strong driving effect on the economic development of the province. It has become a powerful potential force to promote the economic development of the province. Many ice and snow tourism development projects have also made good progress. However, with the rapid development of ice and snow tourism in neighboring provinces, the development of Heilongjiang Province has been broken, and the rapid development of ice and snow tourism in Heilongjiang Province has also exposed the negative factors that affect the development of ice and snow tourism. If the industry chain of ice and snow tourism is not perfect, the stay time of tourists is short, the rate of revisiting is low, the product of ice and snow tourism is single, and the degree of integration with native culture is small, it hinders the development of ice and snow tourism in Heilongjiang province. In order to solve the problems of ice and snow tourism service in Heilongjiang Province and make the ice and snow tourism in Heilongjiang Province more healthy and good, a new management mode, service delivery mode will be introduced in this paper. The model of ice and snow tourism service delivery in Heilongjiang Province is constructed, which combines the service delivery with the daily management of ice and snow tourism, and receives the tourist demand from the front desk, and then transfers the demand to the backstage of the enterprise. The backstage passes through the service delivery then transforms the demand into the service or the product passes to the visitor. In order to make the service delivery model better serve the ice and snow tourism in Heilongjiang Province, the theoretical model is established from the whole ice and snow tourism in Heilongjiang Province, and its application and performance test are applied to the specific travel agencies. When evaluating the model, the analytic hierarchy process is chosen to test whether the performance is optimal or not. The results show that the ice and snow tourism service delivery model will bring higher enterprise performance and better development prospects for tourism enterprises and ice tourism. At the same time, this paper puts forward some suggestions for the better development of ice and snow tourism service delivery in Heilongjiang Province.
【學(xué)位授予單位】：哈爾濱理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F592.7

【引證文獻(xiàn)】

相關(guān)期刊論文 前2條

1 付佳歡;;黑龍江冰雪旅游的開(kāi)發(fā)研究[J];經(jīng)營(yíng)管理者;2014年32期

2 李高鋒;羅清海;肖晟昊;佘麗麗;米冰潔;;季節(jié)性冰蓄冷技術(shù)在體育館中的應(yīng)用[J];低溫建筑技術(shù);2015年01期

本文編號(hào)：1963569