發(fā)布時間：2018-05-13 17:20

  本文選題：游客滿意度 + 忠誠度��； 參考：《新疆師范大學》2017年碩士論文

【摘要】：旅游業(yè)供給側(cè)結(jié)構(gòu)性改革需要使旅游供給體系更好地適應(yīng)游客需求的變化,提供令游客心動的旅游產(chǎn)品和旅游服務(wù)。文章以游客滿意度和供給側(cè)結(jié)構(gòu)性改革等理論為基礎(chǔ),以烏魯木齊市旅游的本市游客和外地游客調(diào)查問卷為依據(jù),運用因子分析、相關(guān)分析和回歸分析等實證方法分析數(shù)據(jù),結(jié)果顯示在烏魯木齊市旅游的本市游客和外地游客出游后的總體滿意度均低于出游前的期望值,游客在旅游過程中的各單項滿意度感知因素差異顯著。利用主成分分析法提取出影響游客滿意度的公因子,通過對公因子進行回歸分析得出旅游食宿、旅游景區(qū)和旅游交通是影響本市游客滿意度的主要公因子,旅行社服務(wù)和自費情況為影響外地游客滿意度的主要公因子。相關(guān)分析結(jié)果顯示游客滿意度與忠誠度顯著相關(guān),游客滿意度的提高會提升游客對烏魯木齊市旅游的忠誠度。將影響游客滿意度的主要因素整體歸納為旅游食宿、旅游景區(qū)、旅游交通和旅游產(chǎn)品。根據(jù)影響游客滿意度的主要因素,得出烏魯木齊市旅游業(yè)中存在旅游交通不便捷、旅游食宿欠豐富、旅游景區(qū)缺內(nèi)涵和旅游產(chǎn)品同質(zhì)化的影響游客滿意度的主要問題。根據(jù)烏魯木齊市旅游業(yè)中存在的這些問題,針對性地提出烏魯木齊市旅游業(yè)供給側(cè)結(jié)構(gòu)性改革建議。1.規(guī)范機場、火車站到市區(qū)的出租車市場秩序,提升市區(qū)到景區(qū)交通便捷性。2.改善食宿硬件設(shè)施,將少數(shù)民族文化融合在食宿過程當中。3.豐富景區(qū)娛樂項目,景區(qū)內(nèi)民俗文化活動常態(tài)化。4.以全域旅游的視角研發(fā)旅游產(chǎn)品,響應(yīng)游客需求,供應(yīng)符合游客需求的精致旅游產(chǎn)品。5.政府規(guī)范旅游市場秩序,推動主要旅游企業(yè)上市的烏魯木齊市旅游業(yè)供給側(cè)結(jié)構(gòu)性改革建議。以使烏魯木齊市旅游業(yè)成為人民群眾滿意的現(xiàn)代服務(wù)業(yè),提升游客的滿意度,最終收獲游客對烏魯木齊市旅游業(yè)忠誠度的提升。鞏固烏魯木齊市旅游業(yè)在新疆旅游業(yè)中的地位,增強烏魯木齊市作為旅游城市的競爭力,以期烏魯木齊市旅游業(yè)能夠持續(xù)穩(wěn)健發(fā)展。
[Abstract]:The structural reform of the supply-side tourism needs to make the tourism supply system better adapt to the changes of tourist demand and provide tourist products and services that make tourists enchanted. Based on the theories of tourist satisfaction and supply-side structural reform, and based on the questionnaire of tourists and foreign tourists in Urumqi, the paper analyzes the data by using factor analysis, correlation analysis and regression analysis. The results showed that the overall satisfaction of the tourists in Urumqi was lower than that before the tour, and the perceived factors of the tourists' satisfaction were significantly different in the process of tourism. Using principal component analysis to extract the public factors affecting the satisfaction of tourists, through regression analysis of the public factors, it is concluded that tourist attractions and tourism traffic are the main public factors affecting the satisfaction of tourists in this city. Travel agency service and self-expense are the main factors affecting the satisfaction of foreign tourists. The results of correlation analysis show that tourist satisfaction is significantly related to loyalty, and the increase of tourist satisfaction will enhance the tourist loyalty to Urumqi. The main factors affecting tourist satisfaction are summed up as tourist accommodation, tourist attractions, tourism transportation and tourism products. According to the main factors affecting tourist satisfaction, the main problems affecting tourist satisfaction in Urumqi are that the tourism transportation is not convenient, the tourist accommodation is not rich, the tourist scenic spot is short of connotation and the tourist products are homogenized. According to these problems in Urumqi's tourism industry, this paper puts forward suggestions for the structural reform of the supply side of tourism in Urumqi. Regulate the taxi market order from airport, railway station to urban area, improve the traffic convenience. 2. Improve accommodation hardware facilities, the integration of ethnic minority culture in the process of accommodation. 3. Rich scenic area entertainment project, scenic area folk custom culture activity normality. 4. To develop tourism products from the perspective of global tourism, respond to the demand of tourists, supply sophisticated tourism products that meet the needs of tourists. The government should standardize the order of tourism market and promote the structural reform of the supply side of tourism in Urumqi, where major tourism enterprises are listed. In order to make the tourism industry of Urumqi become the modern service industry satisfied with the people, enhance the satisfaction of the tourists, and finally gain the loyalty of the tourists to the tourism industry of Urumqi. To consolidate the position of Urumqi tourism in Xinjiang tourism industry and enhance the competitiveness of Urumqi as a tourist city in order to ensure the sustainable and steady development of Urumqi tourism.
【學位授予單位】：新疆師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F592.7

【參考文獻】

相關(guān)期刊論文 前10條

1 張世艷;;從供給側(cè)改革看高職旅游專業(yè)人才培養(yǎng)[J];商業(yè)經(jīng)濟;2016年11期

2 廖淑鳳;郭為;;旅游有效供給與供給側(cè)改革:原因與路徑[J];旅游論壇;2016年06期

3 李亞楠;;旅游供給側(cè)改革下文化旅游產(chǎn)品體系的構(gòu)建——以三江侗族自治縣為例[J];農(nóng)村經(jīng)濟與科技;2016年18期

4 張樹俊;;供給側(cè)改革與鄉(xiāng)村旅游的轉(zhuǎn)型升級——以江蘇省泰州市為例[J];四川旅游學院學報;2016年05期

5 張杉;趙川;;鄉(xiāng)村文化旅游產(chǎn)業(yè)的供給側(cè)改革研究——以大香格里拉地區(qū)為例[J];農(nóng)村經(jīng)濟;2016年08期

6 陳曉琴;苗圃;;互聯(lián)網(wǎng)思維下常州市旅游供給側(cè)改革的探索[J];經(jīng)濟研究導(dǎo)刊;2016年21期

7 張廣海;高俊;;我國旅游業(yè)供給側(cè)改革分析[J];經(jīng)濟與管理評論;2016年04期

8 毛峰;;鄉(xiāng)村旅游供給側(cè)改革研究[J];改革與戰(zhàn)略;2016年06期

9 裴沛;;供給側(cè)改革背景下的旅游產(chǎn)業(yè)結(jié)構(gòu)提升[J];鞍山師范學院學報;2016年03期

10 胡孝平;;蘇州旅游產(chǎn)業(yè)供給側(cè)改革研究[J];常熟理工學院學報;2016年03期

相關(guān)重要報紙文章 前1條

1 吳妙麗;李劍民;潘建明;;莫干山下的低碳“洋家樂”[N];浙江日報;2010年

相關(guān)碩士學位論文 前3條

1 郜維超;城郊型旅游度假區(qū)發(fā)展模式研究[D];安徽大學;2012年

2 方永玲;烏魯木齊市旅游產(chǎn)業(yè)游客滿意度研究[D];新疆農(nóng)業(yè)大學;2010年

3 侯利民;我國科技旅游資源類型分析及評價研究[D];南京師范大學;2008年

，

本文編號：1884101