本文選題：鄉(xiāng)村旅游項(xiàng)目 + 融資風(fēng)險(xiǎn)評(píng)價(jià)�。� 參考：《安徽農(nóng)業(yè)大學(xué)》2014年碩士論文

【摘要】：鄉(xiāng)村旅游是在鄉(xiāng)村范圍內(nèi)利用鄉(xiāng)村自然環(huán)境、農(nóng)林牧漁生產(chǎn)、民俗節(jié)慶、農(nóng)村文化、村落古鎮(zhèn)、農(nóng)家生活等資源,通過科學(xué)規(guī)劃和開發(fā)設(shè)計(jì),為游客提供觀光、休閑、度假、體驗(yàn)、娛樂、健身等多項(xiàng)服務(wù)的旅游經(jīng)營(yíng)活動(dòng)。當(dāng)前的鄉(xiāng)村旅游發(fā)展的步伐較快,各地政府為建設(shè)當(dāng)?shù)芈糜伟l(fā)展探索研究鄉(xiāng)村旅游投融資的市場(chǎng)化、多元化,以拓寬鄉(xiāng)村旅游業(yè)發(fā)展的資金籌集渠道,解決資金短缺的問題。構(gòu)造的新的鄉(xiāng)村旅游融資體系出現(xiàn)一系列問題,在大量招商引資,吸引社會(huì)資本的同時(shí)也為鄉(xiāng)村旅游項(xiàng)目融資帶來風(fēng)險(xiǎn)。在鄉(xiāng)村旅游項(xiàng)目融資過程中,存在大量的未知因素和隨機(jī)因素,而且鄉(xiāng)村旅游項(xiàng)目本身存在的風(fēng)險(xiǎn)和融資過程中存在的融資風(fēng)險(xiǎn)將直接影響鄉(xiāng)村旅游項(xiàng)目建設(shè)融資與實(shí)施的成效,因此,針對(duì)鄉(xiāng)村旅游項(xiàng)目,建立一套科學(xué)、可操作性的融資風(fēng)險(xiǎn)評(píng)價(jià)模型,提出相應(yīng)的風(fēng)險(xiǎn)應(yīng)對(duì)政策,是保證鄉(xiāng)村旅游項(xiàng)目融資的順利進(jìn)行的關(guān)鍵,也為項(xiàng)目投資者進(jìn)行投資決策提供依據(jù)。文章在相關(guān)分析的基礎(chǔ)上,首先闡述了國(guó)內(nèi)外對(duì)項(xiàng)目融資風(fēng)險(xiǎn)、旅游項(xiàng)目評(píng)價(jià)和鄉(xiāng)村旅游項(xiàng)目評(píng)價(jià)的研究現(xiàn)狀,得出文章研究鄉(xiāng)村旅游項(xiàng)目融資風(fēng)險(xiǎn)評(píng)價(jià)的必要性。其次,對(duì)本文研究的問題的相關(guān)概念進(jìn)行了界定,對(duì)融資、融資風(fēng)險(xiǎn)及鄉(xiāng)村旅游項(xiàng)目進(jìn)行了界定：并闡述了鄉(xiāng)村旅游項(xiàng)目的特征以及融資風(fēng)險(xiǎn)評(píng)價(jià)理論。再次,在已有項(xiàng)目評(píng)價(jià)研究的基礎(chǔ)上總結(jié)了一般項(xiàng)目融資風(fēng)險(xiǎn)因素,結(jié)合鄉(xiāng)村旅游項(xiàng)目的特征識(shí)別出本文研究的鄉(xiāng)村旅游項(xiàng)目融資風(fēng)險(xiǎn)因素,分析包括社會(huì)風(fēng)險(xiǎn)、經(jīng)濟(jì)風(fēng)險(xiǎn)、建設(shè)風(fēng)險(xiǎn)、自然風(fēng)險(xiǎn)、信用風(fēng)險(xiǎn)和管理風(fēng)險(xiǎn)六個(gè)方面,并對(duì)各指標(biāo)進(jìn)行了解釋說明。然后,對(duì)已識(shí)別出的融資風(fēng)險(xiǎn)因素構(gòu)建鄉(xiāng)村旅游項(xiàng)目融資風(fēng)險(xiǎn)評(píng)價(jià)指標(biāo)體系,闡述信息熵權(quán)和模糊綜合評(píng)價(jià)的理論,并敘述了運(yùn)用熵權(quán)法確定指標(biāo)權(quán)重,選擇模糊綜合評(píng)價(jià)法對(duì)鄉(xiāng)村旅游項(xiàng)目融資風(fēng)險(xiǎn)進(jìn)行評(píng)價(jià)的過程。最后,運(yùn)用已建的指標(biāo)評(píng)價(jià)體系,通過專家打分對(duì)廬江縣萬山福嶺農(nóng)業(yè)生態(tài)園項(xiàng)目融資風(fēng)險(xiǎn)評(píng)價(jià)進(jìn)行實(shí)證分析,評(píng)價(jià)得出該項(xiàng)目融資風(fēng)險(xiǎn)屬于一般風(fēng)險(xiǎn),從融資風(fēng)險(xiǎn)的角度分析農(nóng)業(yè)生態(tài)園項(xiàng)目建設(shè)的可行性,并對(duì)文章研究的問題進(jìn)行了總結(jié),發(fā)現(xiàn)不足之處并提出以后研究的展望。
[Abstract]:Rural tourism is the use of rural natural environment, agriculture, forestry, animal husbandry and fishery production, folk festivals, rural culture, villages and ancient towns, rural life and other resources in rural areas. Through scientific planning and development and design, rural tourism provides tourists with sightseeing, leisure, vacation, etc. Experience, entertainment, fitness and other services of tourism business activities. With the rapid development of rural tourism, local governments are exploring the marketization and diversification of rural tourism investment and financing for the construction of local tourism development, in order to broaden the channels for raising funds for the development of rural tourism and to solve the problem of capital shortage. A series of problems appear in the new rural tourism financing system, which attract a lot of investment, attract social capital and bring risks to rural tourism project financing. In the process of rural tourism project financing, there are a lot of unknown factors and random factors. Moreover, the risk of rural tourism project itself and the financing risk in the process of financing will directly affect the effect of financing and implementation of rural tourism project construction. Therefore, to establish a set of science for rural tourism project, The operational financing risk evaluation model and the corresponding risk response policy are the key to ensure the smooth development of rural tourism project financing, and also provide the basis for project investors to make investment decisions. On the basis of relevant analysis, this paper first expounds the research status of project financing risk, tourism project evaluation and rural tourism project evaluation at home and abroad, and concludes the necessity of studying rural tourism project financing risk evaluation. Secondly, this paper defines the related concepts of the problems studied in this paper, defines the financing, financing risks and rural tourism projects, and expounds the characteristics of rural tourism projects and the theory of financing risk evaluation. Thirdly, on the basis of the existing project evaluation research, this paper summarizes the general project financing risk factors, combined with the characteristics of rural tourism projects to identify the rural tourism project financing risk factors, including social risk, economic risk. Construction risk, natural risk, credit risk and management risk are explained. Then, the evaluation index system of rural tourism project financing risk is constructed based on the identified financing risk factors, the theory of information entropy weight and fuzzy comprehensive evaluation is expounded, and the index weight is determined by entropy weight method. The fuzzy comprehensive evaluation method is selected to evaluate the financing risk of rural tourism projects. Finally, by using the established index evaluation system, the project financing risk evaluation of Wanshanfuling Agroecological Park in Lujiang County is empirically analyzed, and the evaluation results show that the project financing risk belongs to the general risk. This paper analyzes the feasibility of agro-ecological park project construction from the angle of financing risk, summarizes the problems in this paper, finds the deficiency and puts forward the prospect of future research.
【學(xué)位授予單位】：安徽農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.3;F323

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