本文選題：在線旅游 + 利潤共享契約�。� 參考：《廈門大學(xué)》2014年碩士論文

【摘要】：近幾年,國民經(jīng)濟(jì)保持平穩(wěn)發(fā)展,居民收入持續(xù)增加,旅游需求量也越來越大,中國旅游業(yè)正處于黃金發(fā)展期。在線旅游作為旅游業(yè)的一個(gè)重要組成部分也處于蓬勃發(fā)展時(shí)期,成交量逐年上升。但由于產(chǎn)品同質(zhì)化嚴(yán)重,旅游產(chǎn)品直接供應(yīng)商直銷力度加大,在線旅游企業(yè)通過低價(jià)促銷手段推進(jìn)移動(dòng)旅游發(fā)展等原因,導(dǎo)致在線旅游企業(yè)雖然營業(yè)額逐年增長,但實(shí)際利潤率得不到相應(yīng)的增長,整個(gè)行業(yè)營收規(guī)模增長速度變慢。所以如何建立一種有效的協(xié)調(diào)機(jī)制,使在線旅游企業(yè)從單一的價(jià)格戰(zhàn),轉(zhuǎn)變?yōu)樘嵘麄�(gè)在線旅游產(chǎn)業(yè)供應(yīng)鏈的競爭力,實(shí)現(xiàn)供應(yīng)鏈上各節(jié)點(diǎn)企業(yè)的共贏,從而提高供應(yīng)鏈整體的運(yùn)作效率和增強(qiáng)整個(gè)供應(yīng)鏈的市場(chǎng)競爭力是亟待解決的問題。 隨著供應(yīng)鏈管理思想的廣泛應(yīng)用以及信息資源共享技術(shù)的發(fā)展,使得利潤共享契約被很多的行業(yè)和領(lǐng)域采用,應(yīng)用前景越來越廣闊。本文對(duì)在線旅游的國內(nèi)外相關(guān)研究進(jìn)行了綜述,并分析了旅游服務(wù)供應(yīng)鏈、供應(yīng)鏈契約協(xié)調(diào)、利潤共享契約等相關(guān)理論知識(shí)；對(duì)在線旅游的發(fā)展及現(xiàn)狀、類別、我國在線旅游服務(wù)供應(yīng)鏈模型,在線旅游企業(yè)商業(yè)模式、B2B在線旅游服務(wù)供應(yīng)鏈及我國在線旅游存在的問題進(jìn)行了分析；進(jìn)而構(gòu)建了基于信息共享的利潤共享契約的F公司的B2B在線旅游商業(yè)模式。 本文將供應(yīng)鏈協(xié)調(diào)機(jī)制中的利潤共享契約應(yīng)用于在線旅游,為F公司構(gòu)建了創(chuàng)新的在線旅游企業(yè)商業(yè)模式,希望為F公司所在的在線旅游供應(yīng)鏈起到協(xié)調(diào)發(fā)展的促進(jìn)作用。
[Abstract]:In recent years, with the steady development of national economy, the increase of residents' income and the increasing demand for tourism, China's tourism industry is in a golden period of development. As an important part of the tourism industry, online tourism is also in a period of vigorous development, trading volume is rising year by year. However, due to the serious homogeneity of products, the direct marketing of tourism products by direct suppliers and the promotion of mobile tourism by means of low price promotion, online tourism enterprises have increased their turnover year by year. But the real profit margin does not increase accordingly, the entire industry revenue scale growth speed becomes slower. So how to establish an effective coordination mechanism to make the online tourism enterprises change from a single price war to enhance the competitiveness of the entire online tourism industry supply chain, and realize the win-win situation of the enterprises in each node of the supply chain. Therefore, it is an urgent problem to improve the operation efficiency of the whole supply chain and enhance the market competitiveness of the whole supply chain. With the wide application of supply chain management and the development of information resource sharing technology, the profit-sharing contract is adopted by many industries and fields, and the application prospect is more and more broad. This paper summarizes the related research of online tourism at home and abroad, and analyzes the related theoretical knowledge of tourism service supply chain, supply chain contract coordination, profit sharing contract, etc. The supply chain model of China's online tourism service, the business model of online tourism enterprises, B2B online tourism service supply chain and the problems existing in China's online tourism are analyzed. Furthermore, the B2B online tourism business model of F Company based on information sharing profit sharing contract is constructed. In this paper, the profit sharing contract in the coordination mechanism of supply chain is applied to online tourism, and an innovative business model of online tourism enterprise is constructed for F Company, which hopes to promote the coordinated development of the online tourism supply chain in which F Company is located.
【學(xué)位授予單位】：廈門大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F274;F592;F724.6

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