本文選題：衡陽市 + 鄉(xiāng)村休閑旅游�。� 參考：《中南林業(yè)科技大學(xué)》2014年碩士論文

【摘要】：20世紀(jì)80年代以來,隨著農(nóng)村產(chǎn)業(yè)結(jié)構(gòu)的調(diào)整,發(fā)展鄉(xiāng)村休閑旅游業(yè)成為解決“三農(nóng)”問題的重要途徑之一。國家旅游扶貧工程不僅促進(jìn)了貧困地區(qū)鄉(xiāng)村休閑旅游業(yè)的發(fā)展,而且社會(huì)主義新農(nóng)村建設(shè)也為鄉(xiāng)村休閑旅游業(yè)的發(fā)展提供了良好契機(jī)。伴隨著我國國內(nèi)旅游業(yè)的蓬勃興起及大眾觀光旅游產(chǎn)品的多樣化發(fā)展進(jìn)程,尤其是國家旅游局將1998年確定為我國生態(tài)環(huán)境主題年的舉措,極大地推動(dòng)了鄉(xiāng)村休閑旅游的興起和發(fā)展。 文章首先對(duì)衡陽市鄉(xiāng)村休閑旅游業(yè)的現(xiàn)狀做了介紹,運(yùn)用文獻(xiàn)研究法和實(shí)地調(diào)研法并結(jié)合社會(huì)學(xué)、生態(tài)學(xué)、旅游學(xué)和管理學(xué)的理論對(duì)衡陽市鄉(xiāng)村休閑旅游的發(fā)展進(jìn)行分析。在總結(jié)國內(nèi)外鄉(xiāng)村休閑旅游文獻(xiàn)研究的基礎(chǔ)上,對(duì)衡陽市鄉(xiāng)村休閑旅游資源的空間分布和產(chǎn)品類型進(jìn)行了歸納整理,并指出了衡陽市現(xiàn)有的鄉(xiāng)村休閑旅游發(fā)展類型主要有傳統(tǒng)的農(nóng)家園林型、觀光果園型、景區(qū)旅舍型；從經(jīng)營形態(tài)劃分可分為城市郊區(qū)型、景區(qū)周邊型、特色村寨依托型三種模式。然后通過對(duì)所收集的資料進(jìn)行整理分析,掌握衡陽市鄉(xiāng)村休閑旅游目前存在的普遍問題：管理體制不健全、基礎(chǔ)設(shè)施建設(shè)薄弱、環(huán)境破壞嚴(yán)重、本土文化特色丟失嚴(yán)重。 針對(duì)這些問題在通過對(duì)歐美國家鄉(xiāng)村休閑旅游發(fā)展經(jīng)驗(yàn)借鑒的基礎(chǔ)上,提出可行性的建議：強(qiáng)調(diào)政府主導(dǎo)、創(chuàng)新管理體制、制定可持續(xù)發(fā)展的旅游人才開發(fā)政策措施、強(qiáng)化環(huán)境治理及景觀綠化、創(chuàng)新鄉(xiāng)村休閑旅游產(chǎn)品、打造衡陽環(huán)城游憩帶、突出鄉(xiāng)村民俗文化特色。 關(guān)于衡陽市鄉(xiāng)村休閑旅游發(fā)展策略的研究,今后還可以從營銷策略出發(fā)并結(jié)合消費(fèi)者行為對(duì)當(dāng)?shù)貭I銷策略的影響來進(jìn)行。還可以從行業(yè)整體結(jié)構(gòu)和發(fā)展情況進(jìn)行分析,突出行業(yè)協(xié)會(huì)的作用等。
[Abstract]:Since the 1980s, with the adjustment of the rural industrial structure, the development of rural leisure tourism has become one of the important ways to solve the "three rural" problem. The National Tourism poverty alleviation project not only promotes the development of the rural leisure tourism in the poor areas, but also provides a good socialist new rural construction for the development of rural leisure tourism. Good opportunity. With the booming of China's domestic tourism and the diversified development process of the popular tourism products, especially the National Tourism Bureau has decided to be the theme year of the ecological environment in 1998, which has greatly promoted the rise and development of rural leisure tourism.
The article first introduces the present situation of rural leisure tourism in Hengyang. It analyzes the development of rural leisure tourism in Hengyang with the theory of literature research and field investigation and the theory of sociology, ecology, tourism and management. On the basis of summarizing the research on rural leisure tourism at home and abroad, the rural leisure tourism in Hengyang city is closed. The spatial distribution and product types of leisure tourism resources are summarized, and the existing types of rural leisure tourism development in Hengyang are mainly traditional farm garden type, sightseeing orchard type and Tourist Hostel type. From the operation form division, it can be divided into three types: urban suburb type, scenic area peripheral type and characteristic village relying type. Through the collation and analysis of the collected data, the common problems existing in the rural leisure tourism in Hengyang are as follows: the management system is not sound, the infrastructure construction is weak, the environmental damage is serious, and the local cultural characteristics are lost seriously.
On the basis of the experience for the development of rural leisure tourism in European and American countries, the suggestions are put forward: emphasizing government led, innovating management system, making sustainable development policies and measures for tourism talent development, strengthening environmental governance and landscape greening, innovating rural leisure tourism products and creating Hengyang tour around the city Divert belt, highlight the characteristics of rural folk culture.
The research on the development strategy of Hengyang rural leisure tourism can be carried out from the marketing strategy and the influence of consumer behavior on the local marketing strategy in the future. It can also analyze the overall structure and development of the industry, and highlight the role of the industry association.

【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F327;F592.7

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本文編號(hào)：1869529