本文選題：政府主導(dǎo) + 旅游業(yè)　； 參考：《青島大學(xué)》2017年碩士論文

【摘要】：旅游業(yè)是永遠(yuǎn)的朝陽產(chǎn)業(yè),是國家重點扶持發(fā)展的戰(zhàn)略性產(chǎn)業(yè),具有資源消耗低、環(huán)境污染小、產(chǎn)業(yè)關(guān)聯(lián)度高、創(chuàng)造附加值能力強、吸納就業(yè)人員多等特點。發(fā)展旅游業(yè),不僅可以帶動國民經(jīng)濟發(fā)展,提升產(chǎn)業(yè)結(jié)構(gòu)層次,增強地方財政實力,而且可以提高城市的知名度和影響力,增強城市人氣,促進(jìn)城市繁榮,推動可持續(xù)發(fā)展。煙臺市歷史悠久、山川秀美,物華天寶、人文薈萃,區(qū)位生態(tài)獨特、旅游資源富集,經(jīng)濟繁榮發(fā)展、社會安定和諧,具有發(fā)展旅游業(yè)多方面的比較優(yōu)勢。近年來,煙臺市圍繞打造最佳觀光旅游和休閑度假城市,重點抓旅游業(yè)發(fā)展的速度和質(zhì)量,取得了較好成效。但是煙臺市旅游業(yè)的發(fā)展在取得一定成績的同時,還存在著一些問題和不足,制約著旅游業(yè)發(fā)展的整體步伐。本文主要從政府主導(dǎo)的視角,深入分析煙臺市旅游業(yè)發(fā)展的基礎(chǔ)、現(xiàn)狀和存在的問題,在此基礎(chǔ)上運用SWOT分析法對煙臺市旅游業(yè)發(fā)展的優(yōu)勢、劣勢、機遇和挑戰(zhàn)進(jìn)行分析,從而初步得出煙臺市政府主導(dǎo)旅游業(yè)發(fā)展的目標(biāo)和戰(zhàn)略重點,進(jìn)而提出煙臺市政府主導(dǎo)旅游業(yè)發(fā)展的對策和建議。煙臺市政府要加強對旅游業(yè)發(fā)展的主導(dǎo)作用,提升旅游業(yè)發(fā)展戰(zhàn)略地位,加快旅游產(chǎn)品轉(zhuǎn)型升級,拓寬旅游產(chǎn)業(yè)鏈,推進(jìn)旅游營銷體系建設(shè),構(gòu)建旅游發(fā)展保障機制,助推旅游業(yè)健康快速可持續(xù)發(fā)展,使煙臺市旅游業(yè)發(fā)展上一個新臺階。
[Abstract]:Tourism is an eternal sunrise industry and a strategic industry supported by the state. It has the characteristics of low consumption of resources, small environmental pollution, high degree of industrial association, strong ability of creating additional value, and absorbing more employees. The development of tourism can not only promote the development of national economy, enhance the level of industrial structure, strengthen the local financial strength, but also enhance the popularity and influence of the city, enhance the city's popularity, promote the city's prosperity and promote the sustainable development. Yantai city has a long history, beautiful mountains and rivers, Wuhua Tianbao, human resources, unique location ecology, rich tourism resources, economic prosperity, social stability and harmony, and has the comparative advantage of developing tourism in many aspects. In recent years, Yantai has achieved good results by focusing on the speed and quality of tourism development. However, there are still some problems and deficiencies in the development of Yantai tourism, which restricts the overall pace of tourism development. This paper mainly analyzes the foundation, present situation and existing problems of Yantai tourism development from the angle of government leading, and then analyzes the advantages, disadvantages, opportunities and challenges of Yantai tourism development by using SWOT analysis method. Thus, the goal and strategic focus of Yantai municipal government's leading tourism development are preliminarily obtained, and the countermeasures and suggestions of Yantai municipal government's leading tourism development are put forward. Yantai municipal government should strengthen its leading role in the development of tourism, promote the strategic position of tourism development, speed up the transformation and upgrading of tourism products, widen the tourism industry chain, promote the construction of tourism marketing system, and construct a tourism development guarantee mechanism. Promote the healthy and rapid sustainable development of tourism, Yantai tourism development to a new level.
【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F592.7

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