本文選題：赤峰市 + 鄉(xiāng)村旅游�。� 參考：《內(nèi)蒙古財經(jīng)大學(xué)》2017年碩士論文

【摘要】：隨著經(jīng)濟(jì)的發(fā)展,國民擁有了越來越多的閑暇時間,閑下來的人們對休閑旅游產(chǎn)生了強烈的需求,承載著更多旅游休閑功能的現(xiàn)代化農(nóng)業(yè)是鄉(xiāng)村旅游發(fā)展的重要方向。本文借鑒旅游地理學(xué)、資源學(xué)、市場學(xué)、旅游市場開發(fā)與規(guī)劃學(xué)等學(xué)科的相關(guān)知識,運用文獻(xiàn)分析法、PEST分析法、SWOT分析法,結(jié)合赤峰市的鄉(xiāng)村旅游資源開發(fā)條件,在市場分析與客源地定位的基礎(chǔ)上,對赤峰市鄉(xiāng)村旅游的發(fā)展進(jìn)行戰(zhàn)略制定,并對產(chǎn)品開發(fā)設(shè)計進(jìn)行了研究。除緒論和結(jié)論展望外,本文共分為五部分。第一部分,鄉(xiāng)村旅游相關(guān)理論基礎(chǔ)。探討鄉(xiāng)村、鄉(xiāng)村旅游概念、國內(nèi)外鄉(xiāng)村旅游研究綜述、鄉(xiāng)村旅游模式研究以及戰(zhàn)略管理綜述。第二部分,赤峰市鄉(xiāng)村旅游資源條件評價。首先分析了赤峰市的地理位置、自然稟賦、歷史文化、風(fēng)土人情和經(jīng)濟(jì)發(fā)展情況等發(fā)展現(xiàn)狀,然后對當(dāng)?shù)靥峁┑穆糜畏⻊?wù)現(xiàn)狀進(jìn)行了深入的分析,最后總結(jié)出了當(dāng)前赤峰市鄉(xiāng)村旅游產(chǎn)品開發(fā)存在的問題。第三部分,赤峰市鄉(xiāng)村旅游市場SWOT分析。優(yōu)勢,即地理位置、資源天賦、生態(tài)環(huán)境、成熟市場;劣勢,即旅游基礎(chǔ)設(shè)施投入不足、基礎(chǔ)薄弱,受季節(jié)影響大、初級開發(fā)、缺乏規(guī)劃,自然資源和人文景觀融合度低、品牌建設(shè)滯后,地區(qū)旅游產(chǎn)業(yè)整體競爭實力差、區(qū)域聯(lián)網(wǎng)意識不足;機會,即需求、供給、高鐵即將建成;威脅,即管理體系尚未完善,區(qū)域競爭日益激烈,文化資源沒有創(chuàng)造足夠的經(jīng)濟(jì)價值。第四部分,赤峰市的鄉(xiāng)村旅游發(fā)展戰(zhàn)略制定。本章從戰(zhàn)略制定、戰(zhàn)略分析、戰(zhàn)略選擇、戰(zhàn)略部署重點幾個環(huán)節(jié),詳細(xì)對照了赤峰市的鄉(xiāng)村旅游條件,得出適合赤峰市鄉(xiāng)村旅游發(fā)展的戰(zhàn)略選擇,即:打破行政區(qū)域界限,實現(xiàn)區(qū)域協(xié)同發(fā)展;走特色化、品牌化道路;與各相關(guān)產(chǎn)業(yè)融合發(fā)展;重點是與信息產(chǎn)業(yè)結(jié)合,實現(xiàn)便捷化服務(wù)、精準(zhǔn)化營銷。第五部分,赤峰市鄉(xiāng)村旅游發(fā)展的保障措施。從行業(yè)監(jiān)管、產(chǎn)業(yè)協(xié)會、扶持政策幾大方面構(gòu)建宏觀支持體系;提出“大旅游”思想,明確赤峰市“一帶兩翼六大板塊”空間格局,根據(jù)赤峰鄉(xiāng)村旅游市場定位及旅游開發(fā)建設(shè)內(nèi)容,構(gòu)建以“文化產(chǎn)業(yè)旅游產(chǎn)品、生態(tài)特色旅游產(chǎn)品、休閑度假旅游產(chǎn)品”為核心的“集美赤峰·自由馳騁”形象定位,各產(chǎn)品體系之間相互關(guān)聯(lián)、相互促進(jìn)、互為補充,共同構(gòu)建一個產(chǎn)品多元且功能完善的赤峰鄉(xiāng)村旅游產(chǎn)品系列,即重點培育和發(fā)展六大類鄉(xiāng)村旅游產(chǎn)品:個性化的民宿類型;產(chǎn)業(yè)化的主題莊園類型;民族風(fēng)情主題類型;大眾化的休閑體驗類型;依托骨干景區(qū)類型;高中端化的度假鄉(xiāng)居類型,留下“全家去赤峰,愉快又輕松”的旅游好感。
[Abstract]:With the development of economy, the people have more and more leisure time, the leisure people have a strong demand for leisure tourism, and modern agriculture, which carries more tourism leisure functions, is an important direction of rural tourism development. Based on the relevant knowledge of tourism geography, resource science, marketing science, tourism market development and planning, this paper applies the method of literature analysis, pest analysis and SWOT analysis, and combines the conditions of rural tourism resources development in Chifeng. On the basis of market analysis and source location, the development strategy of rural tourism in Chifeng city is formulated, and the product development and design are studied. In addition to the introduction and conclusion outlook, this paper is divided into five parts. The first part is the theoretical basis of rural tourism. This paper discusses the concept of rural tourism, the research of rural tourism at home and abroad, the research of rural tourism model and strategic management. The second part, Chifeng rural tourism resources evaluation. First of all, it analyzes the current situation of Chifeng's geographical location, natural endowment, history and culture, local customs and economic development, and then makes an in-depth analysis of the present situation of tourism services provided by the local area. Finally, the paper summarizes the problems existing in the development of rural tourism products in Chifeng. The third part, Chifeng rural tourism market SWOT analysis. Advantages, that is, geographical location, resource talent, ecological environment, mature market, disadvantages, that is, insufficient investment in tourism infrastructure, weak infrastructure, strong seasonal impact, primary development, lack of planning, low integration of natural resources and human landscapes, Brand construction lags behind, the overall competitive strength of the regional tourism industry is poor, the awareness of regional networking is insufficient; opportunities, that is, demand, supply, and high-speed rail will soon be built; threats, that is, the management system is not yet perfect, and the regional competition is becoming increasingly fierce, Cultural resources do not create enough economic value. The fourth part, Chifeng rural tourism development strategy formulation. This chapter compares the rural tourism conditions of Chifeng City in detail from the aspects of strategic formulation, strategic analysis, strategic choice and strategic deployment, and obtains the strategic choice suitable for the development of rural tourism in Chifeng city, that is, breaking the administrative district boundary. To achieve regional coordinated development; to take the characteristic, brand road; to integrate with the development of related industries; to combine with the information industry, to achieve convenience services, precision marketing. The fifth part, the safeguard measures of Chifeng rural tourism development. From several aspects of industry supervision, industry association and support policy, to build a macro support system, to put forward the idea of "big tourism" and to make clear the spatial pattern of "two wings and six plates" in Chifeng. According to the orientation of Chifeng rural tourism market and the content of tourism development and construction, the image positioning of "Jimei Chifeng is free", which is centered on "cultural industry tourism products, ecological characteristic tourism products, leisure vacation tourism products", is constructed. Each product system is interrelated, promotes and complements each other, and constructs a diversified and well-functioning Chifeng rural tourism product series, which focuses on the cultivation and development of six categories of rural tourism products: personalized residential type; Industrialization of theme manor type; ethnic customs theme type; popular leisure experience type; relying on the backbone type of scenic spots; senior high school resort type, leaving "the whole family to Chifeng, happy and relaxed" tourist goodwill.
【學(xué)位授予單位】：內(nèi)蒙古財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F592.7;F327

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