本文選題：遼寧沿海經(jīng)濟(jì)帶 + 旅游產(chǎn)品　； 參考：《渤海大學(xué)》2014年碩士論文

【摘要】：區(qū)位論反映了社會(huì)經(jīng)濟(jì)空間組織的客觀規(guī)律，，同時(shí)也是旅游空間結(jié)構(gòu)研究的理論基礎(chǔ)。旅游空間結(jié)構(gòu)合理與否，直接對(duì)旅游經(jīng)濟(jì)收益起著促進(jìn)或制約的作用�？臻g結(jié)構(gòu)的構(gòu)建對(duì)區(qū)域旅游規(guī)劃開發(fā)的方向、各旅游區(qū)域間的功能配置優(yōu)化、旅游發(fā)展戰(zhàn)略的制定都有著指導(dǎo)意義。隨著社會(huì)的不斷發(fā)展，體驗(yàn)經(jīng)濟(jì)時(shí)代的到來，一成不變的旅游產(chǎn)品已經(jīng)不能滿足旅游消費(fèi)市場求新求異的個(gè)性化要求。差異化的旅游產(chǎn)品開發(fā)策略既能滿足消費(fèi)者的多樣化需求，又能有效規(guī)避旅游產(chǎn)品同質(zhì)化造成的低價(jià)不良競爭和旅游經(jīng)營者間的利益沖突等問題。本文將區(qū)位論貫徹到旅游產(chǎn)品差異化開發(fā)中，并作為指導(dǎo)思想來研究如何將遼寧沿海經(jīng)濟(jì)帶旅游產(chǎn)品差異化。 2009年7月1日，遼寧沿海經(jīng)濟(jì)帶的開發(fā)建設(shè)被納入國家戰(zhàn)略。遼寧沿海經(jīng)濟(jì)帶應(yīng)利用這一有利時(shí)機(jī)，實(shí)現(xiàn)旅游業(yè)的跨越式發(fā)展。遼寧沿海經(jīng)濟(jì)帶旅游資源豐富，區(qū)位優(yōu)勢明顯，但旅游產(chǎn)品開發(fā)目前存在著一定問題，諸如時(shí)空格局不合理、整合開發(fā)深度不夠、多元化不足、缺乏特色專項(xiàng)產(chǎn)品、旅游產(chǎn)品內(nèi)涵挖掘不夠、旅游產(chǎn)品宣傳力度不足且缺少針對(duì)性等。文章分析了已有相關(guān)研究成果和遼寧沿海經(jīng)濟(jì)帶的旅游發(fā)展現(xiàn)狀，并闡述了差異化策略對(duì)旅游產(chǎn)品開發(fā)的意義。最后，基于以上研究分析構(gòu)建了旅游產(chǎn)品差異化空間競爭模型，從概念、層級(jí)、主題以及服務(wù)四方面對(duì)遼寧沿海經(jīng)濟(jì)帶旅游產(chǎn)品進(jìn)行具體的差異化開發(fā)研究。
[Abstract]:Location theory reflects the objective law of social and economic spatial organization, and it is also the theoretical basis of the study of tourism spatial structure. Whether the spatial structure of tourism is reasonable or not, it directly promotes or restricts the economic benefits of tourism. The construction of spatial structure is of guiding significance to the direction of regional tourism planning and development, the optimization of function allocation among tourism regions, and the formulation of tourism development strategy. With the development of the society and the arrival of the experience economy era, the unchanging tourism products can not meet the individualized requirements of the tourism consumption market. The differentiated tourism product development strategy can not only meet the diversified needs of consumers, but also effectively avoid the problems of low price bad competition caused by homogenization of tourism products and conflicts of interest among tour operators. In this paper, the location theory is applied to the development of tourism product differentiation, and as the guiding ideology, how to differentiate the tourism products of Liaoning coastal economic belt is studied. On July 1, 2009, the development and construction of Liaoning coastal economic belt was incorporated into the national strategy. Liaoning coastal economic belt should take advantage of this favorable opportunity to realize the development of tourism by leaps and bounds. Liaoning's coastal economic belt is rich in tourism resources and has obvious regional advantages. However, there are some problems in the development of tourism products, such as unreasonable space-time pattern, insufficient depth of integration and development, insufficient diversification, and lack of special products with special characteristics. Tourism product connotation mining is not enough, tourism product propaganda is insufficient and lack pertinence and so on. This paper analyzes the related research results and the present situation of tourism development in Liaoning coastal economic belt, and expounds the significance of differentiation strategy to the development of tourism products. Finally, based on the above research analysis, the paper constructs a spatial competition model of tourism product differentiation, and studies the development of tourism products in Liaoning coastal economic belt from four aspects: concept, level, theme and service.
【學(xué)位授予單位】：渤海大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7

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