本文選題：體育旅游　切入點(diǎn)：開發(fā)模式　出處：《西南大學(xué)》2014年碩士論文

【摘要】：短短幾十年,我國已一躍成為中等發(fā)達(dá)的發(fā)展中國家,以驚人的速度先后超過德國和日本成為第二大經(jīng)濟(jì)體。在這個(gè)過程中,我國中產(chǎn)階級(jí)和富裕階層迅速擴(kuò)大,根據(jù)鳳凰傳媒報(bào)道：“每1300個(gè)人中就有一個(gè)資產(chǎn)超過1000萬人民幣的千萬富翁�！痹诟鱾�(gè)產(chǎn)業(yè)蓬勃發(fā)展的同時(shí),越來越多的富翁被“生產(chǎn)”出來,而且由于他們剛剛步入富裕階層,對自己及家人的生活品質(zhì)有著很強(qiáng)的改善意愿和強(qiáng)大的購買力,這讓我們看到了巨大的商機(jī)。根據(jù)全國假日旅游部協(xié)調(diào)會(huì)議辦公室發(fā)布的《2013年“十一”黃金周旅游統(tǒng)計(jì)報(bào)告》顯示：2013年“十一”黃金周期間,全國共接待游客42800萬人次,共實(shí)現(xiàn)旅游收入2233億元人民幣。根據(jù)重慶市旅游局公開信息：全市共接待海內(nèi)外游客1609.72萬人次,同比增長6.58%；旅游綜合收入49.03億元,同比增長6.77%。對如此龐大的產(chǎn)業(yè)進(jìn)行分析研究,無論從學(xué)術(shù)角度還是民生角度都具有重大意義,對于有著豐富旅游資源而接待旅客數(shù)僅占全國總數(shù)的3.8%,旅游總收入僅占到全國總數(shù)的2.2%的重慶而言,也擔(dān)負(fù)著產(chǎn)業(yè)振興的使命�；谝陨闲袠I(yè)現(xiàn)狀,結(jié)合本人情況選取“重慶市體育旅游開發(fā)模式與對策研究”作為研究方向。 本文在進(jìn)行重慶市體育旅游開發(fā)模式與對策研究時(shí),主要介紹以下六個(gè)方面的內(nèi)容：首先介紹重慶市體育旅游開發(fā)研究的背景、選題依據(jù)、研究意義、研究方法和主要研究內(nèi)容；第二個(gè)方面介紹體育旅游的概念、特點(diǎn)、類型以及開發(fā)的支持理論和原則；第三個(gè)方面介紹國內(nèi)外體育旅游開發(fā)的模式；接下來介紹重慶市體育旅游開發(fā)基礎(chǔ)性分析,具體包括重慶體育旅游開發(fā)現(xiàn)狀、資源特征并進(jìn)行重慶體育旅游開發(fā)的SWOT分析；第五個(gè)方面是研究重慶旅游的開發(fā)模式；最后一個(gè)方面是介紹研究重慶市體育旅游的開發(fā)策略。 所應(yīng)用的研究方法和理論有：除文獻(xiàn)資料法、訪談法、邏輯分析法外,還利用SWOT分析模式,針對重慶市體育旅游開發(fā)的內(nèi)部因素和外部因素分別進(jìn)行了分析,全面客觀、細(xì)致深入的闡述了重慶市體育旅游開發(fā)所面臨的優(yōu)勢和劣勢,可把握的機(jī)遇及存在的威脅。同時(shí)引入“需求與供給理論”“目標(biāo)管理”“馬斯洛理論”結(jié)合“目標(biāo)客戶群體定位”等構(gòu)建重慶市體育旅游開發(fā)的綜合分析系統(tǒng),圖文并茂的說明重慶市體育旅游開發(fā)模式的研究成果。在最后一章對策略進(jìn)行結(jié)構(gòu)化分析,并輔以“品牌建設(shè)理論”豐富研究內(nèi)容。 本文的研究結(jié)論是重慶市體育旅游開發(fā)模式,應(yīng)以體育旅游的需求為主體,以體育旅游產(chǎn)業(yè)發(fā)展為導(dǎo)向、以體育旅游資源為依托,從體育旅游的內(nèi)容的角度考慮,可以應(yīng)用“單一型”、“復(fù)合型”及“附帶型”三種發(fā)展模式,從體育旅游產(chǎn)業(yè)發(fā)展的角度考慮,可以應(yīng)用“旅游+體育”、“體育+旅游”及資源類開發(fā)三種模式。策略方面可以采取“復(fù)合型“、專業(yè)型”及樹立體育旅游品牌這三種策略,結(jié)合以上發(fā)展模式和策略可以實(shí)現(xiàn)重慶市體育旅游的發(fā)展。
[Abstract]:Just a few decades, China has become the medium developed countries, at an alarming rate has exceeded that of Germany and Japan to become the second largest economy. In this process, China's rapidly expanding middle class and wealthy, according to Phoenix media reported: "every 1300 people have a more than 10 million yuan of assets of 10 million millionaire." in various industries to flourish at the same time, more and more rich is "production", but also because they had just stepped into the rich, quality to yourself and your family life have a strong willingness to improve and strong purchasing power, which allows us to see a huge opportunity. According to the national holiday tourism coordination department the meeting issued by the office of the <2013 "eleven" Golden Week tourism statistics report "shows: 2013" eleven "during the golden week, a total of 428 million tourists trips, a total of the brigade Tourism revenue 223 billion 300 million yuan. According to the Chongqing Municipal Bureau of tourism public information: the city's total tourists 16 million 97 thousand and 200 passengers, an increase of 6.58%; tourism revenue 4 billion 903 million yuan, study on such a huge industry grew by 6.77%., are of great significance both from the academic angle or the angle of people's livelihood, for the rich tourism resources the number of visitors to the country accounted for only 3.8% of the total, the total tourism revenue accounted for only 2.2% of the national total in Chongqing, also responsible for the revitalization of the industry mission. These industries based on the status quo, combined with the human condition selects "Chongqing city sports tourism development model and Countermeasures Research" as a research direction.
In this paper, Chongqing city sports tourism development model and countermeasures, mainly introduces the following six aspects: firstly, introduce the research and development of sports tourism in Chongqing city in the background, the selected topic basis, research significance, research methods and main research contents; second aspects introduces the concept, types and characteristics of sports tourism, the development of the theory of support and principles; the third aspects of the development of sports tourism at home and abroad; then introduce the analysis of Chongqing city sports tourism development foundation, including the Chongqing sports tourism development status, resource characteristics and SWOT analysis of sports tourism development in Chongqing; the fifth aspect is the study of Chongqing tourism development pattern; the last aspect is the development of study on the strategy of Chongqing city sports tourism.
Study on the theory and method which is applied: in addition to the literature method, interview method, logic analysis method, using the SWOT analysis model, according to the internal factors of Chongqing city sports tourism development and external factors are analyzed comprehensively and objectively, thoroughly elaborated facing the Chongqing city sports tourism development advantages and disadvantages sure, opportunities and threats. At the same time the introduction of "supply and demand" theory of "target management" "Maslow theory" and "target customer groups positioning" construction of Chongqing city sports tourism development of the comprehensive analysis system, illustrated that the research results of Chongqing city sports tourism development model. In the last chapter of the strategy for structural analysis, supplemented by "brand building" theory enrich the research content.
The conclusion of this paper is Chongqing city sports tourism development mode, should be based on the demand of sports tourism as the main body, to the development of sports tourism industry oriented to sports tourism resources as the basis, from the point of view the content of sports tourism, can be used "single type", "three kinds of development model of composite type" and "collateral type" considering the development of sports tourism industry point of view, can be applied to "Travel + sports", "sports + tourism" and the resource development strategy. Three models can take "compound" professional "and establish the sports tourism brand of the three strategies, combined with the above development mode and strategy can achieve development in Chongqing sports tourism in the city.

【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G812.7;F592.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 戴光全,楊麗娟;體育旅游及其國外研究的最新進(jìn)展[J];桂林旅游高等�？茖W(xué)校學(xué)報(bào);2005年01期

2 王志明;;體育旅游資源特征探析[J];廣州體育學(xué)院學(xué)報(bào);2006年01期

3 周德書;王淑群;張麗紅;謝輝強(qiáng);陳浪波;;廣東體育旅游資源開發(fā)SWOT分析[J];廣州體育學(xué)院學(xué)報(bào);2007年02期

4 顏香放;;體育旅游發(fā)展初探[J];科技信息(學(xué)術(shù)版);2006年02期

5 汪德根,陸林,劉昌雪;體育旅游市場特征及產(chǎn)品開發(fā)[J];旅游學(xué)刊;2002年01期

6 王桂忠,邱世亮,羅千人,陳婉兒;韶關(guān)體育旅游的現(xiàn)狀及發(fā)展對策[J];韶關(guān)學(xué)院學(xué)報(bào)(社會(huì)科學(xué)版);2002年01期

7 陸元兆,戴昌松;廣西少數(shù)民族地區(qū)體育旅游資源開發(fā)的思考[J];體育科技;2000年03期

8 張汝深;體育旅游產(chǎn)品的開發(fā)策略[J];體育科技;2002年02期

9 欒開封;走向戶外——漫議戶外時(shí)尚運(yùn)動(dòng)的興起與我國的社會(huì)進(jìn)步[J];體育文化導(dǎo)刊;2002年05期

10 何敘;;魯迅的體育思想[J];湘潭大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);2006年06期

，

本文編號(hào)：1702519