本文選題：移動商務(wù)　切入點(diǎn)：旅游產(chǎn)業(yè)　出處：《華北理工大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著旅游產(chǎn)品和服務(wù)的日益豐富,旅游消費(fèi)者需求層次的提高以及智能手機(jī)的普及,我國移動商務(wù)在旅游業(yè)發(fā)展迅速。在線旅游移動端市場規(guī)模擴(kuò)大并成為旅游企業(yè)占領(lǐng)市場的重要途徑之一。旅游企業(yè)紛紛布局移動終端,通過建立手機(jī)APP或使用移動網(wǎng)絡(luò)交易平臺拓展旅游業(yè)務(wù),搶先占領(lǐng)移動旅游市場。隨著移動互聯(lián)網(wǎng)的發(fā)展,游客出行對手機(jī)等移動客戶端依賴程度增強(qiáng)。移動商務(wù)在旅游業(yè)的迅速發(fā)展在改變旅游業(yè)傳統(tǒng)商業(yè)模式的同時也改變了整個旅游產(chǎn)業(yè)的價值鏈結(jié)構(gòu)。因此,對新環(huán)境下旅游產(chǎn)業(yè)價值鏈及企業(yè)價值增值的研究不僅完善了旅游產(chǎn)業(yè)價值鏈的理論,還能為旅游企業(yè)的發(fā)展提供參考。首先,文章先介紹了國內(nèi)外關(guān)于移動商務(wù)和旅游產(chǎn)業(yè)價值鏈的研究現(xiàn)狀。其次,在明晰理論的基礎(chǔ)上分析傳統(tǒng)旅游產(chǎn)業(yè)價值鏈的弊端以及移動商務(wù)對其帶來的影響,構(gòu)建移動商務(wù)下旅游產(chǎn)業(yè)價值鏈模型,并進(jìn)行結(jié)構(gòu)分析和增值分析。再次,構(gòu)建移動商務(wù)下旅游企業(yè)價值增值評價指標(biāo)體系,選擇主成分分析法篩選指標(biāo)、熵權(quán)法確定指標(biāo)權(quán)重的基礎(chǔ)上,選取23家旅游上市公司作為數(shù)據(jù)樣本進(jìn)行研究,運(yùn)用模糊積分評價法將23家旅游企業(yè)的價值增值水平劃分為三個等級。然后,從三種不同增值水平的旅游企業(yè)中選取樣本進(jìn)行調(diào)查,運(yùn)用灰色關(guān)聯(lián)分析法系統(tǒng)地分析了旅游產(chǎn)業(yè)價值鏈各節(jié)點(diǎn)對整條產(chǎn)業(yè)鏈增值的貢獻(xiàn)。最后,文章提出了我國旅游企業(yè)在移動商務(wù)環(huán)境下提高價值增值的對策,為我國旅游產(chǎn)業(yè)價值鏈增值研究提供了理論支撐,對我國旅游企業(yè)價值增值的實(shí)踐具有借鑒意義。
[Abstract]:With the development of tourism products and services increasingly rich, tourism consumer demand level enhancement and the popularity of smart mobile phone, mobile commerce in China's rapid development in the tourism industry. Tourism online mobile terminal market scale and become one of the important ways of tourism enterprises to occupy the market. Tourism enterprises have the layout of the mobile terminal, through the establishment of mobile phone APP or use mobile platform the trade of the network to expand the tourism business, occupy the mobile tourism market. With the development of mobile Internet, visitors travel dependence on mobile phone client is enhanced. The rapid development of mobile commerce in the tourism industry of the traditional business model also change the structure of the whole value chain of the tourism industry in the tourism industry to change. Therefore, the study of value added value the tourism industry chain and the enterprise under the new environment can not only improve the tourism industry value chain theory, but also for tourism enterprises Provide reference for development. First, this paper first introduces the research status of mobile commerce and tourism industry value chain at home and abroad. Secondly, analysis of the impact of the drawbacks of traditional tourism industry value chain and mobile commerce on the basis of clear in theory, construct the tourism industry in the mobile commerce value chain model, and analyze the structure and value analysis. Thirdly, construct the evaluation index system of value added value of tourism enterprise mobile commerce, principal component analysis method for screening index, the index weights based on entropy method, the 23 listed tourism companies as the data sample, using fuzzy integral evaluation method of 23 tourism enterprises added value level is divided into three grades. Then, select samples from three different levels of value-added tourism enterprises were investigated, using the method of grey correlation analysis and systematic analysis of the tourism industry The value chain of each node contribution to the whole industry chain value. Finally, this paper puts forward countermeasures to improve China's tourism enterprise value in the mobile commerce environment, provides a theoretical support for the research value of China's tourism industry value chain, with reference to the practice value of tourism enterprises in China.

【學(xué)位授予單位】：華北理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F592.6

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本文編號：1634040