本文選題：收入結(jié)構(gòu)　切入點(diǎn)：收入分析　出處：《中南林業(yè)科技大學(xué)》2014年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：湖泊型濕地作為一種獨(dú)特的自然資源與復(fù)雜生態(tài)環(huán)境的重要組成部分,不但可以?xún)艋h(huán)境、涵蓋水源、調(diào)節(jié)氣候、減少噪音、防洪減災(zāi)、調(diào)節(jié)徑流,而且為很多野生動(dòng)植物、水生動(dòng)植物的生長(zhǎng)提供了良好的棲息地與繁衍地,在維系區(qū)域生態(tài)系統(tǒng)的發(fā)展和進(jìn)化過(guò)程等方面發(fā)揮了極其重要的作用。水府廟國(guó)家濕地公園作為湖泊型濕地公園,擁有湖南省內(nèi)不可多得的一片開(kāi)闊、安全、可開(kāi)發(fā)旅游的大面積水域,是環(huán)長(zhǎng)株潭地區(qū)面積最大的濕地資源之一。伴隨著生態(tài)旅游的蓬勃發(fā)展和人們生活水平的提高,水府廟國(guó)家濕地公園以其獨(dú)特的魅力吸引了越來(lái)越多的的游客,更是成為當(dāng)?shù)鼐用裥蓍e游玩的首選之地。在旅游市場(chǎng)競(jìng)爭(zhēng)日趨激烈的形勢(shì)下,真正實(shí)現(xiàn)水府廟國(guó)家濕地公園生態(tài)效益、經(jīng)濟(jì)效益和社會(huì)效益的統(tǒng)一顯得尤為關(guān)鍵。 本文對(duì)水府廟國(guó)家濕地公園2012年和2013年兩期的旅游收入分別進(jìn)行收入構(gòu)成分析、總收入動(dòng)態(tài)變化分析、不同類(lèi)型收入季節(jié)性變化分析和總收入時(shí)間序列分析,并基于馬爾科夫預(yù)測(cè)方法對(duì)其旅游總收入和旅游收入結(jié)構(gòu)進(jìn)行動(dòng)態(tài)預(yù)測(cè)。預(yù)測(cè)結(jié)果表明,水府廟國(guó)家濕地公園2014年至2016年的總收入分別為11393870.33元、11475662.33元、11504266.02元。在未來(lái)的某個(gè)時(shí)期內(nèi),水府廟國(guó)家濕地公園的旅游收入結(jié)構(gòu)將達(dá)到一個(gè)穩(wěn)定的狀態(tài)：餐飲收入最終穩(wěn)定在25.8%的收入份額,相對(duì)于當(dāng)前近五成的收入占比,會(huì)出現(xiàn)明顯的大幅度下降趨勢(shì),即吃喝為主的物質(zhì)旅游消費(fèi)向精神消費(fèi)轉(zhuǎn)變；客房收入將獲得較大程度的增漲,最終能提供45.2%的收入來(lái)源；其他各類(lèi)收入也將有所增加,最終能提供29.0%的收入來(lái)源。結(jié)合分析和預(yù)測(cè)結(jié)果,對(duì)水府廟國(guó)家濕地公園未來(lái)的發(fā)展提出了三點(diǎn)建議：(1)充分挖掘旅游區(qū)的資源潛力,對(duì)旅游產(chǎn)品進(jìn)行優(yōu)化；(2)針對(duì)旅游淡季,積極開(kāi)展市場(chǎng)宣傳促銷(xiāo)活動(dòng)并發(fā)揮價(jià)格杠桿的調(diào)節(jié)作用；(3)大力加強(qiáng)區(qū)域旅游協(xié)作。
[Abstract]:As an important part of a unique natural resource and complex ecological environment, lake wetland can not only purify the environment, cover water sources, regulate climate, reduce noise, prevent flood and reduce disaster, regulate runoff, but also for many wild animals and plants. The growth of aquatic animals and plants provides a good habitat and breeding ground, and plays an extremely important role in maintaining the development and evolution of regional ecosystem. With a vast open, safe and exploitable area of water in Hunan Province, it is one of the largest wetland resources in the Chang-Zhuzhou-Xiangtan region. With the rapid development of eco-tourism and the improvement of people's living standards, Shuifu Temple National Wetland Park has attracted more and more tourists with its unique charm, and has become the first choice for local residents to play. It is very important to realize the ecological benefit, economic benefit and social benefit of Shuifu Miao National Wetland Park. In this paper, the income composition, the dynamic change of total income, the seasonal variation of different types of income and the analysis of time series of total income in the two periods of Shuifumiao National Wetland Park on 2012 and 2013, respectively, are analyzed. The results show that the total income of Shuifumiao National Wetland Park from 2014 to 2016 is 11393870.33 yuan (RMB 11475662.33 Yuan) or 11504266.02 Yuan respectively. The tourism income structure of the Shuifumiao National Wetland Park will reach a stable state: the income share of the catering industry will eventually stabilize at 25.8%, compared with the current income of nearly 50%, there will be a significant downward trend. That is, the consumption of material tourism, which is mainly eating and drinking, will be transformed into spiritual consumption; the income of guest rooms will increase to a large extent, eventually providing a source of income of 45.2%; and other types of income will also increase. In the end, it can provide a revenue source of 29.0%. Combined with the analysis and forecast results, this paper puts forward three suggestions on the future development of the Shuifumiao National Wetland Park: 1) fully tap the potential resources of the tourist area, and optimize the tourism products. Actively carry out marketing and promotion activities and play a regulating role in price leverage) strengthen regional tourism cooperation.
【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F592.7;F224

【共引文獻(xiàn)】

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