本文選題：云霄縣　切入點：旅游產(chǎn)業(yè)　出處：《福建農(nóng)林大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：作為新興的“朝陽產(chǎn)業(yè)”,旅游業(yè)越來越受到重視,旅游業(yè)的發(fā)展推動了經(jīng)濟增長和社會進步,已被很多地方政府列為當(dāng)?shù)亟?jīng)濟發(fā)展的支柱產(chǎn)業(yè)。云霄縣地理條件優(yōu)越,旅游資源豐富,文化底蘊深厚,發(fā)展旅游業(yè)有良好的基礎(chǔ)。本文以云霄縣域旅游產(chǎn)業(yè)為研究對象,旨在分析研究云霄縣旅游產(chǎn)業(yè)的發(fā)展?fàn)顩r,探索促進其發(fā)展的戰(zhàn)略對策。 本文以旅游產(chǎn)業(yè)發(fā)展及相關(guān)理論為研究依據(jù),通過各種渠道調(diào)查了解云霄縣旅游資源和旅游產(chǎn)業(yè)發(fā)展現(xiàn)狀,采用SWOT分析方法,分析研究了云霄縣旅游產(chǎn)業(yè)的競爭優(yōu)勢、劣勢、機遇和威脅。研究表明,云霄縣發(fā)展旅游產(chǎn)業(yè)有文化底蘊厚重、地?zé)豳Y源豐富、生態(tài)環(huán)境一流、資源組合度好等優(yōu)勢,但也存在著缺乏龍頭骨干景區(qū)、尚未形成品牌影響力、旅游要素發(fā)育不完全、人才隊伍建設(shè)滯后等劣勢。在面臨著各級優(yōu)惠政策疊加、交通新變革、市場新依托、產(chǎn)業(yè)新變化等發(fā)展機遇,也要應(yīng)對著其他區(qū)域旅游產(chǎn)業(yè)發(fā)展帶來的競爭壓力及生態(tài)環(huán)境的破壞帶來的影響。通過內(nèi)外因素綜合比較分析,得出了云霄縣旅游產(chǎn)業(yè)應(yīng)利用優(yōu)勢、搶抓機遇、加快發(fā)展的基本策略。 在分析研究的基礎(chǔ)上,本文提出云霄縣旅游產(chǎn)業(yè)的發(fā)展定位、目標(biāo)戰(zhàn)略。結(jié)合云霄實際情況,針對云霄縣旅游產(chǎn)業(yè)發(fā)展中存在的問題,提出了加大旅游產(chǎn)品開發(fā)力度、完善旅游服務(wù)配套設(shè)施,加強宣傳推廣,建立保障支撐體系,注重生態(tài)環(huán)境保護等促進云霄縣旅游產(chǎn)業(yè)發(fā)展的對策建議。
[Abstract]:As a new "sunrise industry", tourism has received more and more attention. The development of tourism has promoted economic growth and social progress, and has been listed as the pillar industry of local economic development by many local governments. Yunxiao County has superior geographical conditions. This paper takes Yunxiao County tourism industry as the research object, aims to analyze the development situation of Yunxiao county tourism industry, and to explore the strategic countermeasures to promote the development of Yunxiao county tourism industry. Based on the development of tourism industry and related theories, this paper studies the competitive advantages and disadvantages of Yunxiao county's tourism industry by means of investigation and investigation through various channels, and adopts the SWOT analysis method to analyze and study the competitive advantages and disadvantages of Yunxiao county's tourism industry. Opportunities and threats. The study shows that the development of tourism industry in Yunxiao County has the advantages of rich culture, abundant geothermal resources, first-class ecological environment, and good combination of resources, but there is also a lack of leading key scenic spots and has not yet formed brand influence. The development of tourism elements is not complete, the construction of talent ranks lags behind, and so on. In the face of preferential policies at all levels superposition, new traffic changes, new market support, new industrial changes and other development opportunities, It is also necessary to deal with the competitive pressure brought by the development of tourism industry in other regions and the impact brought by the destruction of the ecological environment. Through comprehensive comparative analysis of internal and external factors, it is concluded that Yunxiao County tourism industry should make use of its advantages and seize the opportunity. The basic strategy for accelerating development. On the basis of analysis and research, this paper puts forward the development orientation and target strategy of tourism industry in Yunxiao County. According to the actual situation of Yunxiao County, aiming at the problems existing in the development of tourism industry in Yunxiao County, this paper puts forward to strengthen the development of tourism products. The countermeasures and suggestions to promote the development of tourism industry in Yunxiao County are to perfect the supporting facilities of tourism service, strengthen propaganda and popularization, establish the support system and pay attention to the protection of ecological environment.
【學(xué)位授予單位】：福建農(nóng)林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7

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