本文選題：社會(huì)導(dǎo)游　切入點(diǎn)：行業(yè)治理　出處：《上海師范大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：社會(huì)經(jīng)濟(jì)的迅猛發(fā)展帶來了人們生活品質(zhì)的提升，旅游作為一種享受生活的方式，，成為人們的首選。伴隨著我國(guó)旅游業(yè)的不斷發(fā)展，導(dǎo)游隊(duì)伍問題也越來越突出，尤其是社會(huì)導(dǎo)游作為導(dǎo)游隊(duì)伍中的特殊群體，其管理問題成為旅游行業(yè)發(fā)展的阻礙，社會(huì)導(dǎo)游的管理亟待改革。 本文共分為七個(gè)部分來對(duì)如何構(gòu)建社會(huì)導(dǎo)游的行業(yè)治理體系進(jìn)行分析。 第一部分為緒論，主要交代了論文研宄的背景、意義、方法及研宄思路。 第二部分為理論準(zhǔn)備和調(diào)研設(shè)計(jì)。解析了社會(huì)導(dǎo)游與旅行社導(dǎo)游、治理與管理、行業(yè)治理、導(dǎo)游行業(yè)組織的概念，并且總結(jié)了關(guān)于社會(huì)導(dǎo)游管理的研宄現(xiàn)狀。介紹了新公共管理理論、行業(yè)自治理論以及市民社會(huì)自治理論，并且對(duì)調(diào)研設(shè)計(jì)和數(shù)據(jù)運(yùn)用進(jìn)行了詳細(xì)地解釋。 第三部分為我國(guó)社會(huì)導(dǎo)游群體現(xiàn)狀分析。分析了我國(guó)社會(huì)導(dǎo)游執(zhí)業(yè)社會(huì)化演變的過程，并基于問卷數(shù)據(jù)，總結(jié)了社會(huì)導(dǎo)游群體的基本狀況。 第四部分為我國(guó)現(xiàn)行的社會(huì)導(dǎo)游管理模式及其弊端。我國(guó)社會(huì)導(dǎo)游管理模式目前主要有導(dǎo)游服務(wù)公司管理模式、導(dǎo)游服務(wù)中心管理模式、導(dǎo)游協(xié)會(huì)管理模式。在這三種模式的基礎(chǔ)上，論文對(duì)現(xiàn)行管理體制弊端進(jìn)行了系統(tǒng)的分析，并提出改革改革現(xiàn)行體制的必要性。 第五部分為國(guó)內(nèi)外行業(yè)組織管理模式經(jīng)驗(yàn)借鑒。主要借鑒了香港旅游業(yè)的行業(yè)管理、西班牙的導(dǎo)游管理以及律師協(xié)會(huì)的行業(yè)管理。 第六部分為構(gòu)建我國(guó)社會(huì)導(dǎo)游的行業(yè)治理體系。構(gòu)建社會(huì)導(dǎo)游行業(yè)治理體系已經(jīng)具備了社會(huì)基礎(chǔ)、法律政策基礎(chǔ)和組織基礎(chǔ)，非常具有可行性。論文分析了社會(huì)導(dǎo)游行業(yè)治理體系下的相關(guān)者的利益關(guān)系，并認(rèn)為構(gòu)建社會(huì)導(dǎo)游行業(yè)治理體系需要樹立正確的思想理念、建立健全的機(jī)制、完善法律政策^ 第七部分為研宄結(jié)論和不足。
[Abstract]:The rapid development of social economy has brought about the improvement of people's quality of life. As a way of enjoying life, tourism has become the first choice of people. With the continuous development of tourism in China, the problem of tour guides is becoming more and more prominent. Especially, as a special group of tour guides, the management of social tour guides has become a hindrance to the development of tourism industry, and the management of social tour guides needs to be reformed urgently. This paper is divided into seven parts to analyze how to construct the industry governance system of social tour guide. The first part is the introduction, which mainly explains the background, significance, method and thinking of research. The second part is the theoretical preparation and research design. It analyzes the concepts of social tour guide and travel agency guide, governance and management, industry governance, tour guide industry organization. It also summarizes the current situation of social tour guide management, introduces the theory of new public management, the theory of industry autonomy and the theory of civil society autonomy, and explains the research design and data application in detail. The third part is the analysis of the current situation of the social tour guide group in China. It analyzes the process of the social tour guide practice socialization evolution in China, and summarizes the basic situation of the social guide group based on the questionnaire data. The 4th part is the current social tour guide management mode and its malpractice in our country. At present, the social tour guide management mode in our country mainly includes the tour guide service company management mode, the guide service center management mode. On the basis of these three modes, the paper makes a systematic analysis of the malpractice of the current management system and puts forward the necessity of reforming the present system. The 5th part draws lessons from the experience of the domestic and foreign trade organization management mode. It mainly draws lessons from the industry management of Hong Kong tourism, the guide management of Spain and the industry management of the Bar Association. The 6th part is to construct the industry governance system of the social tour guide in our country. The construction of the social guide industry governance system already has the social foundation, the law policy foundation and the organization foundation. It is very feasible. This paper analyzes the interests of the related people under the social guide industry governance system, and thinks that the construction of the social guide industry governance system needs to set up the correct ideas, establish a sound mechanism, and improve the legal policy ^. Part 7th is the conclusion and deficiency of the study.
【學(xué)位授予單位】：上海師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592

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