本文選題：成都　切入點：休閑農業(yè)　出處：《西南大學》2014年碩士論文　論文類型：學位論文

【摘要】：隨著社會經濟的發(fā)展,收入水平的提高,人們有更多的時間和金錢享受生活,同時伴隨城市化進程的加快,城市生活壓力加大,城市污染嚴重,休閑農業(yè)的發(fā)展既可以滿足城市人對綠色安全的食品、清新的空氣、寧靜的環(huán)境氛圍、回歸大自然等更高層次的需求,又促進了農民收入的增加和農村經濟結構的調整,因此休閑農業(yè)發(fā)展獲得巨大推動力,也在國內外迅速興起。 成都平原農業(yè)發(fā)達,農業(yè)資源豐富多樣,結合當地自然景觀,歷史古跡和其特定的休閑文化,農業(yè)資源旅游開發(fā)價值大、開發(fā)范圍廣。作為中國“農家樂”的發(fā)源地,成都其休閑農業(yè)發(fā)展迅速,出現如農科村和三圣花鄉(xiāng)等的較為成功的案例。然而,成都休閑農業(yè)旅游的發(fā)展是否滿足當下旅游的趨勢,如何實現可持續(xù)發(fā)展和保持地方經濟的持續(xù)性是值得研究的。 本文采用ASEB柵格分析方法,將旅游體驗納入產品開發(fā)和設計分析中,解決因游客的需求引發(fā)的問題。文章將休閑農業(yè)定義為一種旅游產品,納入旅游研究范疇。從旅游的目的地角度出發(fā),休閑農業(yè)是指旅游經營者憑借農村的自然環(huán)境、農業(yè)資源、田園景觀、生產內容、農家生活、農業(yè)產品和鄉(xiāng)土文化等吸引物、交通和旅游設施,向游客提供一系列與農業(yè)有關的活動用以滿足其休閑旅游活動需求的全部服務。文章分為四個部分。第一部分論述了文章研究的背景和意義,研究的目的和方法,通過整合休閑農業(yè)的國內外研究現狀的基礎上,提出了文章研究的思路；第二部分是相關理論的研究,休閑農業(yè)的概念界定,并提出了休閑農業(yè)是一種旅游產品而非新型產業(yè)的觀點,以旅游產品理論、旅游產品生命周期理論、旅游市場學理論和體驗經濟理論指導休閑農業(yè)發(fā)展為文章奠定研究方向。第三部分,從自然、社會經濟狀況、農業(yè)和旅游業(yè)發(fā)展基礎、休閑環(huán)境變化條件、成都居民私家車擁有量等方面闡述成都休閑農業(yè)發(fā)展的優(yōu)勢條件；分析成都休閑農業(yè)發(fā)展的歷程、經營狀況、休閑農業(yè)資源狀況,并運用ASEB柵格分析法把游客體驗納入成都休閑農業(yè)產品進行分析,通過深度訪談分析和問卷調查分析對游客個人背景資料、旅游決策行為、旅游期望度與滿意度、旅游后續(xù)行為的分析基礎上根據問卷反饋信息和訪談信息,做了一定的整理和分析,進行歸納總結后填入ASEB分析法的各個單元格中,得出初步的研究結論,對休閑農業(yè)產品存在的問題進行總結分析；第四部分,從旅游產品開發(fā)角度提出休閑農業(yè)發(fā)展的對策建議,挖掘休閑農業(yè)產品文化內涵,構建完善的休閑農業(yè)產品譜系,突破傳統(tǒng)觀光產品,培養(yǎng)中高端度假產品,產品走個性化、特色化、主題化方向,實現休閑農業(yè)產品推廣的多元化,增加配套服務設施,提高服務水平,充分發(fā)揮政府的主導作用,促進旅游經營者之間的合作。
[Abstract]:With the development of social economy and the improvement of income level, people have more time and money to enjoy life. At the same time, with the acceleration of urbanization, the pressure of urban life is increasing, and the city pollution is serious. The development of leisure agriculture can not only meet the higher demand of urban people for green and safe food, fresh air, quiet environment, return to nature, but also promote the increase of farmers' income and the adjustment of rural economic structure. Therefore the leisure agriculture development obtains the huge impetus, also rises rapidly in the domestic and foreign. Chengdu Plain has developed agriculture, rich and diverse agricultural resources, combined with local natural landscape, historical sites and its specific leisure culture, agricultural resources tourism development is of great value and wide scope of development. As the birthplace of China's "Nongjiayue", Chengdu Plain is the birthplace of "Nongjiale". Chengdu's leisure agriculture is developing rapidly, such as agriculture village and Sansheng flower village, etc. However, whether the development of Chengdu leisure agriculture tourism meets the current trend of tourism, How to achieve sustainable development and maintain the sustainability of local economy is worth studying. In this paper, the ASEB grid analysis method is used to integrate tourism experience into product development and design analysis to solve the problems caused by tourists' demand. This paper defines leisure agriculture as a kind of tourism product. From the perspective of tourism destination, leisure agriculture refers to tourism operators relying on rural natural environment, agricultural resources, pastoral landscape, production content, farm life, agricultural products and local culture, and so on. Transportation and tourism facilities provide tourists with a whole range of agri-related activities to meet their leisure tourism needs. The article is divided into four parts. The first part discusses the background and significance of the research. The purpose and method of the research, on the basis of integrating the domestic and foreign research status of leisure agriculture, put forward the ideas of the article. The second part is the research of relevant theories, the definition of the concept of leisure agriculture, And put forward the view that leisure agriculture is a kind of tourism product rather than a new type of industry, based on the theory of tourism product and the theory of tourism product life cycle. Tourism market theory and experience economy theory guide the development of leisure agriculture as the research direction. The third part, from nature, social and economic conditions, agriculture and tourism development foundation, leisure environment change conditions, This paper expounds the advantages of Chengdu leisure agriculture in terms of the private car ownership of Chengdu residents, analyzes the course of development of Chengdu leisure agriculture, the status of management, and the status of leisure agriculture resources. The ASEB grid analysis method is used to analyze the tourist experience in Chengdu leisure agricultural products, and through in-depth interview analysis and questionnaire survey to analyze the tourists' personal background information, tourism decision-making behavior, tourism expectation and satisfaction. On the basis of the analysis of tourism follow-up behavior, according to the feedback information and interview information of the questionnaire, the author makes a certain arrangement and analysis, then summarizes and summarizes, and then fills in each cell of the ASEB analysis method, and draws the preliminary research conclusions. Part 4th, from the perspective of tourism product development, put forward the countermeasures and suggestions for the development of leisure agriculture, excavate the cultural connotation of leisure agricultural products, and construct a complete spectrum of leisure agricultural products. Break through the traditional sightseeing products, train the middle and high-end vacation products, take the direction of individuation, feature and theme, realize the diversification of the promotion of the leisure agricultural products, increase the supporting service facilities, and improve the service level. Give full play to the leading role of the government and promote cooperation between tourism operators.
【學位授予單位】：西南大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F327

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