發(fā)布時間：2018-03-10 08:30

  本文選題：昆明　切入點：會展旅游　出處：《云南財經(jīng)大學》2017年碩士論文　論文類型：學位論文

【摘要】：隨著全世界會展旅游的急速發(fā)展,我國的會展旅游業(yè)也借勢走上正軌,具有起步晚、發(fā)展極快的特點。由于會展旅游的經(jīng)濟帶動效應強大,全國各地都在積極的發(fā)展建設會展旅游硬件設施,大力投資會議展覽場館建設,例如,建設中的鄭州新國際會展中心、南昌的綠地國博國際展覽中心等。場館的建設等一些硬性設施的建設對增強該地區(qū)的會展旅游競爭力固然很重要,但是軟性建設方面例如會展旅游城市的整體形象、會展旅游人才水平和素質(zhì)等方面也對城市會展旅游的競爭力提升起著決定性的作用。首先,由于目前學術界對于會展旅游的概念還沒有統(tǒng)一的認識,所以通過對會展旅游概念相關文獻的梳理,找出這些學者們定義會展旅游的共同點,基于此給出適合本論文的會展旅游概念。其次,通過采用波特的鉆石模型對昆明的會展旅游競爭力等做一個全方位的分析,分析結果顯示,昆明會展旅游業(yè)的競爭力主要表現(xiàn)在:昆明的地域性會展旅游資源;旅游業(yè)對會展業(yè)的帶動作用;政府的大力支持;現(xiàn)有的國際會展品牌對昆明會展業(yè)的帶動效益。在鉆石模型的基礎上,對其進行整合處理提出類鉆石模型,從類鉆石模型的四個角度,宏觀環(huán)境競爭力、相關產(chǎn)業(yè)支撐競爭力、會展產(chǎn)業(yè)自身競爭力和城市會展旅游成長競爭力出發(fā)并結合指標體系構建的七大原則,來提出會展旅游核心競爭力指標體系。再次,選取西南城市昆明、南寧、重慶、貴陽、成都,分別搜集2015年各個城市相對應的指標體系中的數(shù)據(jù),對于指標體系中的定性指標的量化采取加權集值法,因為這種方法將專家的權重考慮在內(nèi),相比傳統(tǒng)的計算方法得出的精確度更高。采用SPSS對上述五個城市的綜合競爭力進行主成份分析,分析結果顯示,城市會展旅游競爭力排名依次為:成都、重慶、貴陽、昆明、南寧,同時對昆明市指標體系內(nèi)部做一個縱向的主成份分析,然后將主成份分析與具體實際以及定性分析相結合,歸納出昆明會展旅游核心競爭力具體體現(xiàn)在三個方面:政府支持會展發(fā)展力度大;會展業(yè)與旅游業(yè)的融合度高以及旅游產(chǎn)業(yè)對會展產(chǎn)業(yè)的帶動度強。最后,在采用鉆石模型的基礎上,對昆明市會展旅游的地域性和行業(yè)性會展旅游資源進行分析、從旅游業(yè)和會展業(yè)兩個角度分析昆明會展旅游需求環(huán)境、昆明會展旅游發(fā)展面臨的競爭壓力、支撐昆明市會展旅游產(chǎn)業(yè)發(fā)展的相關產(chǎn)業(yè)的發(fā)展狀況和昆明市會展旅游面臨的政府扶持和機遇這五個方面進行分析,經(jīng)過透徹的分析提出提升昆明市會展旅游核心競爭力應放在政府、企業(yè)、學校等社會群體,發(fā)揮政產(chǎn)學研一體化效應等對策。同時結合定量分析得出的結論指出應當加強昆明市城市基礎設施建設以及品牌形象培養(yǎng)等建議對策。
[Abstract]:With the rapid development of mice tourism all over the world, China's mice tourism industry also seize the opportunity to get on the right track, with the characteristics of late start and rapid development. All over the country are actively developing and building conference and tourism hardware facilities, and making great efforts to invest in the construction of convention and exhibition venues, for example, the Zhengzhou New International Convention and Exhibition Center under construction. The construction of some hard facilities such as the Green Space National Expo International Exhibition Center in Nanchang and the construction of stadiums and stadiums are certainly very important to enhance the competitiveness of the exhibition tourism in the region, but soft construction aspects such as the overall image of the exhibition tourism city, The talent level and quality of mice tourism also play a decisive role in enhancing the competitiveness of city mice tourism. First of all, there is no unified understanding of the concept of mice tourism in academic circles. Therefore, by combing the related literature on the concept of mice tourism, find out the common points that these scholars define mice tourism, and give the concept of mice tourism suitable for this paper. Secondly, Through the analysis of Kunming's exhibition tourism competitiveness by using Porter's diamond model, the results show that the competitiveness of Kunming's exhibition tourism is mainly manifested in: Kunming's regional exhibition tourism resources; The tourism industry plays a leading role in the exhibition industry; the government strongly supports; the existing international exhibition brands promote the Kunming exhibition industry. On the basis of the diamond model, the diamond model is put forward. Starting from the four aspects of diamond model, including macro environmental competitiveness, supporting competitiveness of related industries, the competitiveness of exhibition industry itself and the competitiveness of city mice tourism growth, and combining with the seven major principles of constructing the index system, Third, select the southwest cities of Kunming, Nanning, Chongqing, Guiyang, Chengdu, collect the data of the corresponding index system of each city in 2015, The weighted set value method is used for the quantification of qualitative indicators in the indicator system, because the weight of experts is taken into account in this method. SPSS is used to analyze the comprehensive competitiveness of the above five cities. The results show that the ranking of the competitiveness of city mice tourism is: Chengdu, Chongqing, Guiyang, Kunming, Nanning, at the same time, make a longitudinal principal component analysis within the index system of Kunming City, and then combine the principal component analysis with the actual and qualitative analysis. It concludes that the core competitiveness of Kunming mice tourism is embodied in three aspects: the government supports the development of mice and exhibition, the integration of exhibition industry and tourism industry is high, and the tourism industry has a strong driving force to the exhibition industry. Based on the diamond model, this paper analyzes the regional and industrial exhibition tourism resources of Kunming, and analyzes the demand environment of Kunming exhibition tourism from the two angles of tourism industry and convention and exhibition industry. The competitive pressure faced by Kunming mice tourism development, the development status of related industries supporting the development of Kunming mice tourism industry and the government support and opportunities faced by Kunming mice tourism are analyzed. After thorough analysis, it is proposed that the core competitiveness of Kunming's mice tourism should be promoted by the government, enterprises, schools and other social groups. At the same time, combined with the conclusion of quantitative analysis, the author points out that the construction of urban infrastructure and the cultivation of brand image should be strengthened in Kunming.
【學位授予單位】：云南財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F592.7;F713.83

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