本文選題：旅游地社會責(zé)任　切入點(diǎn)：旅游者消費(fèi)行為　出處：《燕山大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著我國旅游業(yè)的迅猛發(fā)展，旅游業(yè)已然成為我國國民經(jīng)濟(jì)的戰(zhàn)略性支柱產(chǎn)業(yè)。旅游業(yè)對國民經(jīng)濟(jì)的巨大推動作用使得旅游業(yè)對社會的影響力也得到了顯著的提高，作為旅游業(yè)發(fā)展主要載體的旅游地也逐漸成為經(jīng)濟(jì)、社會和環(huán)境等活動的主要參與者，旅游地的發(fā)展在維持經(jīng)濟(jì)效益與承擔(dān)社會責(zé)任之間面臨很大的壓力，宰客、“零負(fù)團(tuán)費(fèi)”等損害旅游者利益的現(xiàn)象時有發(fā)生，旅游地應(yīng)如何切實(shí)地履行社會責(zé)任，如何做一名合格的“社會公民”，已成為學(xué)術(shù)界和旅游地管理實(shí)踐中的焦點(diǎn)問題。基于這樣的宏觀背景，本文以旅游地社會責(zé)任對旅游者消費(fèi)行為的影響為研究的內(nèi)容，探索兩者之間的影響關(guān)系，以期旅游地能夠有效地履行社會責(zé)任，促進(jìn)旅游地可持續(xù)發(fā)展。 首先，闡述本課題的研究背景和意義、國內(nèi)外研究現(xiàn)狀，，并說明研究的內(nèi)容及所使用的研究方法。對文章涉及的相關(guān)概念和理論進(jìn)行闡釋，在此基礎(chǔ)上，明確本文所采用的概念的具體含義，為本文提供理論基礎(chǔ)和指導(dǎo)。 其次，基于旅游地和旅游者消費(fèi)行為特征，從旅游地整體視角出發(fā)，構(gòu)建旅游地社會責(zé)任對旅游者消費(fèi)行為的影響機(jī)理模型，并提出相應(yīng)的研究假設(shè)；借鑒前人相關(guān)的研究成果，從旅游地自身屬性出發(fā)，設(shè)計(jì)測量量表，并通過預(yù)調(diào)查對所設(shè)計(jì)的量表進(jìn)行穩(wěn)定性和可靠性檢驗(yàn)，形成最終的測量量表。 再次，通過實(shí)證研究，運(yùn)用SPSS18.0和LISREL8.70等軟件分析旅游地社會責(zé)任對旅游者消費(fèi)行為的影響機(jī)理模型，驗(yàn)證旅游地社會責(zé)任對旅游者消費(fèi)行為的直接和間接影響，以及旅游者人口學(xué)特征和旅游地特征等控制變量和調(diào)節(jié)變量的干擾作用和調(diào)節(jié)作用。 最后，基于實(shí)證分析結(jié)果，從多個角度提出旅游地社會責(zé)任的管理建議。
[Abstract]:With the rapid development of tourism in China, tourism has become a strategic pillar industry of our national economy. As the main carrier of tourism development, tourist destinations have gradually become the main participants in economic, social and environmental activities. The development of tourist destinations faces great pressure between maintaining economic benefits and assuming social responsibility. The phenomenon of killing passengers, "bearing the tour fee at zero" and harming the interests of tourists occur from time to time. How should tourist destinations effectively fulfill their social responsibilities? How to be a qualified "social citizen" has become the focus of academic circles and tourism destination management practice. Based on such a macro background, this paper focuses on the impact of tourism destination social responsibility on tourists' consumption behavior. In order to realize the social responsibility effectively and promote the sustainable development of tourist destination, this paper explores the influence relationship between them. First of all, the research background and significance of this topic, the current research situation at home and abroad, and the contents of the research and the research methods used are described. The related concepts and theories involved in the article are explained, on the basis of which, Clarify the specific meaning of the concept used in this paper, and provide theoretical basis and guidance for this paper. Secondly, based on the characteristics of tourist destination and tourists' consumption behavior, this paper constructs the model of the influence mechanism of tourism destination's social responsibility on tourists' consumption behavior from the overall perspective of tourist destination, and puts forward the corresponding research hypothesis. Based on the previous research results, the measurement scale is designed based on the attribute of tourist destination, and the stability and reliability of the designed scale are tested by pre-investigation, and the final measurement scale is formed. Thirdly, through empirical research, using SPSS18.0 and LISREL8.70 software to analyze the impact of tourism social responsibility on tourist consumer behavior mechanism model, to verify the direct and indirect impact of tourism social responsibility on tourist consumer behavior. As well as tourist demographic characteristics and tourist destination characteristics of control variables and regulatory variables interference and regulatory role. Finally, based on the results of empirical analysis, some suggestions on social responsibility management of tourist destinations are put forward.
【學(xué)位授予單位】：燕山大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592;F713.55

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