本文選題：自媒體時(shí)代　切入點(diǎn)：游客　出處：《現(xiàn)代經(jīng)濟(jì)探討》2017年06期 　論文類型：期刊論文

【摘要】：大眾旅游時(shí)代與自媒體時(shí)代的"雙重效應(yīng)"使游客逐漸成為城市管理評價(jià)的重要力量。如何更好地適應(yīng)這一背景變化帶來的機(jī)遇與挑戰(zhàn),對于提升城市管理水平具有重要意義。該文以杭州市為例,以游客屬性、城市管理特征和自媒體信息影響度三個(gè)維度構(gòu)建多元回歸模型,剖析游客城市管理評價(jià)的影響因素及帶來的不同傳播效應(yīng),并提出相應(yīng)的治理策略。結(jié)果顯示:游客性別、城市綠化、旅游交通、工作人員服務(wù)態(tài)度及自媒體正面信息等因素與游客城市管理總體評價(jià)呈現(xiàn)顯著正向影響,自媒體負(fù)面信息對總體評價(jià)呈負(fù)向影響,而年齡、學(xué)歷、收入水平與基礎(chǔ)設(shè)施建設(shè)等因素則不顯著。據(jù)此建議,城市尤其是旅游城市的管理者應(yīng)主動順應(yīng)自媒體時(shí)代發(fā)展趨勢并充分挖掘優(yōu)勢,及時(shí)掌握游客需求,重點(diǎn)做好城市綠化管理,同時(shí)注重服務(wù)態(tài)度和服務(wù)水平軟硬環(huán)境的系統(tǒng)性建設(shè),以更好地服務(wù)于游客與廣大民眾。
[Abstract]:The "double effect" in the era of mass tourism and the era of self-media makes tourists gradually become an important force in the evaluation of urban management. This paper takes Hangzhou as an example and constructs a multivariate regression model based on the three dimensions of tourist attributes, urban management characteristics and self-media information impact. This paper analyzes the influencing factors of tourist urban management evaluation and its different spreading effects, and puts forward the corresponding management strategies. The results show that: tourist sex, urban greening, tourism traffic, The factors such as staff service attitude and self-media positive information had a significant positive impact on the overall evaluation of tourist urban management, and negative self-media information had a negative impact on the overall evaluation, while age, education, education, etc. The factors such as income level and infrastructure construction are not significant. Therefore, it is suggested that the managers of cities, especially tourist cities, should take the initiative to adapt to the development trend of the media era, fully tap their advantages, and grasp the demand of tourists in time. At the same time we should pay attention to the systematic construction of service attitude and service level soft and hard environment so as to better serve the tourists and the general public.
【作者單位】： 浙江財(cái)經(jīng)大學(xué);
【分類號】：D630;F299.2;F592

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本文編號：1582946