本文選題：智慧旅游　切入點：現(xiàn)代服務(wù)業(yè)　出處：《西北大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：旅游業(yè)作為國民經(jīng)濟中的重要產(chǎn)業(yè)之一,不但資源消耗較低,帶動經(jīng)濟系數(shù)較大,而且能夠創(chuàng)造更多的就業(yè)機會,是可以產(chǎn)生較高綜合效益的戰(zhàn)略性產(chǎn)業(yè),稱得上是現(xiàn)代服務(wù)業(yè)的龍頭。在信息化的背景下,旅游者的旅游方式產(chǎn)生了不小的變化,由過去的追求數(shù)量型旅游轉(zhuǎn)變?yōu)樽非筚|(zhì)量型旅游。同上,對于如何獲取旅游資訊、怎樣選擇旅游產(chǎn)品、如何購買旅游產(chǎn)品、旅游途中的相關(guān)服務(wù)、以及如何分享旅游經(jīng)歷等方面都產(chǎn)生了更加多樣化和個性化的服務(wù)需求和體驗需求,旅游業(yè)勢必向著知識密集型、高科技含量的生產(chǎn)方式轉(zhuǎn)變。旅游業(yè)與互聯(lián)網(wǎng)技術(shù)相結(jié)合的智慧旅游模式將深度影響旅游業(yè)態(tài)發(fā)展。 桂林市是中國首批優(yōu)秀旅游城市,是國內(nèi)外游客首選的重要旅游目的地之一,其旅游發(fā)展規(guī)模、社會經(jīng)濟發(fā)展程度、信息化和電子商務(wù)等基礎(chǔ)完善,具備綜合條件來發(fā)展智慧旅游,將傳統(tǒng)旅游業(yè)改造為現(xiàn)代服務(wù)業(yè),成為面向東盟、面向國際提供旅游公共服務(wù)的整體平臺,從而實現(xiàn)桂林旅游業(yè)的綜合發(fā)展的基礎(chǔ)條件。 z企業(yè)作為一家桂林旅游龍頭企業(yè),擁有旅行社、旅游景區(qū)、旅游土特名優(yōu)產(chǎn)品購物店、酒店等眾多旅游資源,是一家多元化旅游綜合營運企業(yè)。目前正處在傳統(tǒng)企業(yè)轉(zhuǎn)型升級為現(xiàn)代服務(wù)業(yè)企業(yè)的重要轉(zhuǎn)型期。目前企業(yè)已經(jīng)重點建設(shè)了旅游門戶網(wǎng)站、旅游電子商務(wù)平臺、旅游票務(wù)驗證系統(tǒng)、微信和手機APP資訊系統(tǒng)。 本文基于桂林市Z企業(yè)在構(gòu)建智慧旅游服務(wù)模式過程中面臨的問題,從建設(shè)范圍與建設(shè)目標,建設(shè)思路與總體方案等方面對Z企業(yè)智慧旅游服務(wù)體系構(gòu)建進行分析,提出具體的項目建設(shè)方案和服務(wù)模式。通過分析可以看出,Z企業(yè)構(gòu)建智慧旅游服務(wù)模式恰遇時機、切實可行。在信息化的建設(shè)和應(yīng)用中,即不斷提升和發(fā)展了企業(yè)本身,使其經(jīng)營業(yè)績不斷上升,還對對桂林乃至廣西,甚至全國旅游業(yè)具有重要的引領(lǐng)作用。智慧旅游發(fā)展涉及到政策、技術(shù)、社會環(huán)境、經(jīng)濟環(huán)境的影響,需要全社會營造更好的環(huán)境。信息技術(shù)產(chǎn)業(yè)與傳統(tǒng)旅游服務(wù)業(yè)的產(chǎn)業(yè)融合勢在必行、但可提升的空間很大,智慧旅游產(chǎn)業(yè)發(fā)展還有很長的路要走。
[Abstract]:As one of the important industries in the national economy, tourism is not only a strategic industry with relatively low consumption of resources and a large economic coefficient, but also can create more employment opportunities. It is a strategic industry that can produce higher comprehensive benefits. Under the background of information technology, tourist tourism has changed greatly, from the pursuit of quantity tourism to the pursuit of quality tourism. As for how to obtain tourism information, How to choose tourism products, how to purchase tourism products, how to share tourism experience, and how to share tourism experience have resulted in more diversified and personalized demand for service and experience. Tourism is bound to change to a knowledge-intensive, high-tech mode of production, and the intelligent tourism mode combined with Internet technology will have a profound impact on the development of tourism industry. Guilin is one of the first batch of excellent tourist cities in China and one of the most important tourist destinations for domestic and foreign tourists. Its tourism development scale, social and economic development level, information technology and electronic commerce are well established. It has comprehensive conditions to develop intelligent tourism, transform traditional tourism into modern service industry, and become the whole platform for providing tourism public service for ASEAN and international, so as to realize the comprehensive development of tourism in Guilin. Z as a leading tourism enterprise in Guilin, it has many tourist resources, such as travel agencies, tourist attractions, shopping shops, hotels and so on. Is a diversified tourism comprehensive operating enterprise. At present, it is in the important transition period of transforming traditional enterprises into modern service enterprises. At present, the enterprises have focused on the construction of tourism portals, tourism e-commerce platforms, Travel ticketing verification system, WeChat and mobile APP information system. Based on the problems faced by the Z enterprise in the process of constructing the intelligent tourism service model in Guilin, this paper analyzes the construction of the intelligent tourism service system of the Z enterprise from the aspects of construction scope and construction objectives, construction ideas and overall plan. The concrete project construction plan and service mode are put forward. Through the analysis, it can be seen that the construction of intelligent tourism service mode in enterprises meets the right opportunity and is feasible. In the construction and application of information technology, the enterprise itself has been continuously promoted and developed. It also plays an important role in guiding the tourism industry in Guilin and even in Guangxi and even in the whole country. The development of intelligent tourism involves the influence of policies, technology, social environment, and economic environment. The integration of information technology industry and traditional tourism service industry is imperative, but there is great room for improvement, and there is still a long way to go for the development of intelligent tourism industry.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F724.6;F592

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