本文選題：視頻用戶　切入點：媒體營銷　出處：《求實》2014年S1期 　論文類型：期刊論文

【摘要】：正2012年紹興市旅游集團推出微電影《櫻為愛情》,開創(chuàng)了浙江乃至全國旅游景區(qū)利用微電影進行旅游營銷的先河。此舉通過微博、門戶網(wǎng)站迅速快捷地推廣,游客紛紛慕名而來。在櫻花節(jié)中,紹興游客日接待量創(chuàng)下了歷史最高紀錄。而根據(jù)中國社會科學院發(fā)布的《中國新媒體發(fā)展報告(20l2)》指出:截至2012年底,全球互聯(lián)網(wǎng)網(wǎng)民超過24億,其中中國共有4.2億手機網(wǎng)民用戶,我國網(wǎng)絡(luò)視頻用戶達3.72億,移動業(yè)務(wù)的市場規(guī)模達到92.5億元,
[Abstract]:In 2012, Shaoxing Tourism Group launched "Cherry for Love", creating a pioneer in the use of micro-film for tourism marketing in Zhejiang and even across the country. Through Weibo, the portal website was quickly and quickly popularized. The number of visitors in Shaoxing reached an all-time high during the Cherry Blossom Festival. According to the China New Media Development report issued by the Chinese Academy of Social Sciences, as of end of 2012, the number of visitors received in Shaoxing was the highest in history, according to the report on the Development of New Media in China issued by the Chinese Academy of Social Sciences. There are more than 2.4 billion Internet users worldwide, including 420 million mobile phone users in China and 372 million Internet video users in China. The market size of mobile services has reached 9.25 billion yuan.
【作者單位】： 浙江大學城市學院商學院;
【分類號】：F592
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本文編號：1561056