發(fā)布時間：2018-03-03 12:17

  本文選題：旅游精準(zhǔn)扶貧　切入點(diǎn)：產(chǎn)業(yè)鏈　出處：《沈陽師范大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：精準(zhǔn)扶貧是新時期國家重要戰(zhàn)略之一�；溉蕽M族自治縣是國家級貧困縣,地處遼東山區(qū),擁有極為優(yōu)質(zhì)的特色冰葡萄酒文化旅游資源。冰葡萄品種主要是威代爾,種植面積大約在1.1萬畝左右,主要種植區(qū)域集中在北甸子鄉(xiāng),其它部分鄉(xiāng)鎮(zhèn)也有少量種植。目前,桓仁地區(qū)已經(jīng)成為國內(nèi)規(guī)模最大、品質(zhì)最好的冰葡萄原產(chǎn)地和原材料供應(yīng)地基地。但作為冰葡萄酒產(chǎn)業(yè)鏈上游,冰葡萄酒種植仍然以散、亂的風(fēng)格為主,沒有統(tǒng)一有效的管理模式,又因?yàn)殚L期以散戶種植為主,導(dǎo)致目前桓仁冰葡萄種植產(chǎn)業(yè)陷入了困境,由此造成葡萄種植農(nóng)戶積極性不高,以至于葡萄酒產(chǎn)業(yè)一直不能有效的拉動當(dāng)?shù)刎毨мr(nóng)民致富。而將葡萄酒種植業(yè)與葡萄酒文化旅游產(chǎn)業(yè)有機(jī)的結(jié)合到一起,構(gòu)建全新的葡萄酒文化旅游產(chǎn)業(yè)鏈,能夠使傳統(tǒng)的葡萄酒種植業(yè)和葡萄酒酒業(yè)以文化旅游為載體獲得全新的活力。本文根據(jù)產(chǎn)業(yè)鏈理論,從精準(zhǔn)扶貧視角出發(fā),采用實(shí)證與規(guī)范相結(jié)合、定性與定量相結(jié)合的研究方法,對桓仁冰葡萄酒文化旅游產(chǎn)業(yè)鏈創(chuàng)新問題進(jìn)行了較為全面、系統(tǒng)的研究。通過分析國內(nèi)外葡萄酒文化旅游產(chǎn)業(yè)的發(fā)展概況,進(jìn)行了葡萄酒文化旅游消費(fèi)者需求度調(diào)查,深入分析桓仁地區(qū)經(jīng)濟(jì)發(fā)展、葡萄酒業(yè)及旅游業(yè)發(fā)展現(xiàn)狀建立評價指標(biāo)體系,對桓仁冰葡萄酒文化旅游資源進(jìn)行了定量的綜合評價。在此基礎(chǔ)上構(gòu)建了葡萄酒文化旅游產(chǎn)業(yè)鏈創(chuàng)新模式,最后提出了產(chǎn)業(yè)鏈創(chuàng)新模式運(yùn)行的對策建議。通過對桓仁葡萄酒文化旅游產(chǎn)業(yè)鏈的創(chuàng)新,將旅游產(chǎn)業(yè)和葡萄酒文化產(chǎn)業(yè)有機(jī)結(jié)合,針對區(qū)域特色開發(fā)葡萄酒旅游項(xiàng)目。構(gòu)建一個集葡萄苗繁育及葡萄種植、葡萄酒生產(chǎn)加工、葡萄園及酒廠、酒窖觀光、葡萄酒品鑒、葡萄酒文化普及、美食、節(jié)慶和度假為一體的綜合性產(chǎn)業(yè)鏈條,深入挖掘游客的精神需求,使產(chǎn)業(yè)鏈的上游下游都能換發(fā)新的活力,提高葡萄酒種植農(nóng)戶和葡萄酒生產(chǎn)和銷售廠商的積極性,加快葡萄酒文化旅游產(chǎn)業(yè)規(guī)模發(fā)展,形成葡萄酒旅游產(chǎn)業(yè)集群效應(yīng),提高產(chǎn)業(yè)整體經(jīng)濟(jì)效益,帶動區(qū)域經(jīng)濟(jì)發(fā)展,從而實(shí)現(xiàn)旅游精準(zhǔn)扶貧。
[Abstract]:Precision poverty alleviation is one of the important national strategies in the new era. Huanren Manchu Autonomous County is a poor county at the national level, located in the mountainous area of eastern Liaoning Province. The planting area is about 11,000 mu, the main planting area is concentrated in Beidian Township, and there is also a small amount of planting in other parts of the township. At present, Huanren area has become the largest in China. Ice grape origin and raw material supply base of the best quality. But as the upstream of the ice wine industry chain, ice wine cultivation is still scattered, chaotic style, there is no unified and effective management model, and because the long-term retail planting mainly, As a result, the current Huanren ice grape planting industry is in a difficult position, resulting in a lack of enthusiasm on the part of farmers in grape cultivation. As a result, the wine industry has not been able to effectively stimulate the local poor farmers to become rich. Instead, the wine planting industry and the wine cultural tourism industry have been organically combined to build a new wine cultural tourism industry chain. It can make the traditional wine planting industry and wine industry take cultural tourism as the carrier to gain a new vitality. According to the theory of industry chain, this paper starts from the perspective of precise poverty alleviation, and combines empirical and normative methods. By combining qualitative and quantitative research methods, this paper makes a comprehensive and systematic study on the innovation of Huanren wine cultural tourism industry chain, and analyzes the development situation of wine culture tourism industry at home and abroad. An investigation on the demand of consumers of wine culture tourism was carried out, and an evaluation index system was established for the economic development of Huanren region, the development of wine industry and tourism industry. On the basis of quantitative comprehensive evaluation of Huanren ice wine cultural tourism resources, the innovation mode of wine cultural tourism industry chain is constructed. Finally, the paper puts forward the countermeasures and suggestions for the operation of the innovation mode of the industrial chain. Through the innovation of the Huanren wine culture tourism industry chain, the tourism industry and the wine culture industry are organically combined. To develop wine tourism project for regional characteristics. Build a grape seedling breeding and grape planting, wine production and processing, vineyards and wineries, wine cellar sightseeing, wine tasting, wine culture popularization, gourmet food, wine production and processing, wine production and processing, wine cellar sightseeing, wine tasting, wine culture popularization, The integrated industrial chain of festivals and vacations will tap into the spiritual needs of tourists, so that the upstream and downstream of the industrial chain can be renewed with new vitality, and the enthusiasm of wine farmers and wine producers and sellers will be enhanced. To speed up the development of wine culture tourism industry, to form the cluster effect of wine tourism industry, to improve the overall economic benefits of the industry, and to promote regional economic development, so as to achieve the precise poverty alleviation of tourism.
【學(xué)位授予單位】：沈陽師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TS971;F592.7

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