本文關(guān)鍵詞： 海上旅游 藍(lán)色經(jīng)濟(jì) 旅游開(kāi)發(fā)　出處：《山東理工大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著社會(huì)的發(fā)展，國(guó)家戰(zhàn)略不斷調(diào)整，藍(lán)色經(jīng)濟(jì)區(qū)建設(shè)不斷受到國(guó)家關(guān)注，與此同時(shí)，旅游業(yè)的機(jī)遇被不斷拓寬，海上旅游也迎來(lái)了其獨(dú)特的發(fā)展機(jī)遇。青島市作為一個(gè)地理位置適合旅游業(yè)發(fā)展和擁有較好海洋資源的地方，想要對(duì)其進(jìn)行旅游轉(zhuǎn)型，勢(shì)必要加大開(kāi)發(fā)海上旅游的力度，走入旅游轉(zhuǎn)型的道路。但是，就我們所看到的情況而言，青島市旅游產(chǎn)業(yè)發(fā)展較為單一，海上旅游更是較之落后，項(xiàng)目混亂，市場(chǎng)不規(guī)范等問(wèn)題備受關(guān)注。為此，本文首先在綜合分析國(guó)內(nèi)外相關(guān)研究成果的基礎(chǔ)上，以QDCT公司的實(shí)際情況作為研究基礎(chǔ)，在企業(yè)管理這一大理論的指導(dǎo)下，通過(guò)實(shí)地調(diào)研采集資料，全面的分析該企業(yè)海上旅游項(xiàng)目開(kāi)發(fā)現(xiàn)狀，并對(duì)相關(guān)存在的問(wèn)題進(jìn)行討論，最后提出具體開(kāi)發(fā)策略。 全文大體分為五個(gè)部分：第一部分是闡述本文的研究背景、研究意義及對(duì)相關(guān)文獻(xiàn)進(jìn)行綜述。第二部分是介紹海上旅游的相關(guān)概念，論述旅游規(guī)劃相關(guān)理論、SWOT分析法以及波特“五種競(jìng)爭(zhēng)力量模型”等理論。第三部分是在分析青島海上旅游發(fā)展環(huán)境的基礎(chǔ)上，運(yùn)用SWOT分析法對(duì)QDCT公司的海上旅游項(xiàng)目的發(fā)展環(huán)境進(jìn)行分析。第四部分是主要是運(yùn)用波特“五種競(jìng)爭(zhēng)力量模型”對(duì)QDCT公司的海上旅游項(xiàng)目進(jìn)行競(jìng)爭(zhēng)力剖析，，并指出存在的問(wèn)題。第五部分是針對(duì)上述分析提出相應(yīng)的QDCT公司海上旅游的具體開(kāi)發(fā)策略。
[Abstract]:With the development of society and the constant adjustment of national strategy, the construction of blue economic zone has been paid more and more attention by the country. At the same time, the opportunity of tourism has been widened. As a geographical location suitable for the development of tourism and have better marine resources, Qingdao wants to carry on the tourism transformation. It is necessary to strengthen the development of marine tourism and enter the road of tourism transformation. However, as far as we can see, the tourism industry in Qingdao is relatively single, and marine tourism is more backward and chaotic. For this reason, based on the comprehensive analysis of relevant research results at home and abroad, this paper takes the actual situation of QDCT as the research basis. Under the guidance of the theory of enterprise management, through field investigation and collection of data, this paper comprehensively analyzes the current situation of the development of marine tourism projects in this enterprise, and discusses the related problems. Finally, the specific development strategy is put forward. The full text is divided into five parts: the first part is to elaborate the research background, research significance and literature review. The second part is to introduce the related concepts of marine tourism, and discuss the tourism planning related theory. The third part is based on the analysis of Qingdao marine tourism development environment. Using SWOT analysis method to analyze the development environment of QDCT company's marine tourism project. 4th part is mainly using Porter's "five kinds of competitive Power Model". This paper analyzes the competitiveness of QDCT's marine tourism projects. And points out the existing problems. Part 5th is to put forward the specific development strategy of QDCT company's marine tourism in view of the above analysis.
【學(xué)位授予單位】：山東理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.6

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