本文關(guān)鍵詞： 肥城 桃文化旅游商品 創(chuàng)意開發(fā)　出處：《西北師范大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：在旅游“食、住、行、游、購、娛”六要素中，購物消費(fèi)是不可或缺的一部分，旅游商品銷售收入的高低是衡量一個(gè)國家或地區(qū)旅游業(yè)發(fā)展成熟與否的重要標(biāo)志。雖然近年來我國旅游業(yè)得到了快速發(fā)展，然而由于長期以來對旅游購物重視程度不夠，旅游商品的發(fā)展成為我國旅游業(yè)的薄弱環(huán)節(jié)。目前旅游界已經(jīng)認(rèn)識到旅游商品的重要作用，對旅游商品的研究也日益增多，但對旅游商品的創(chuàng)意設(shè)計(jì)與深度開發(fā)研究相對較少。桃鄉(xiāng)肥城桃文化旅游商品開發(fā)正是在全國旅游業(yè)跨越式發(fā)展的大背景下，逐漸起步，從無到有，從弱到強(qiáng)。但因創(chuàng)意設(shè)計(jì)環(huán)節(jié)缺失或重視不夠，進(jìn)入了發(fā)展的“瓶徑”期。本文正是出于這方面現(xiàn)實(shí)發(fā)展需要的考慮，對肥城桃文化旅游商品創(chuàng)意設(shè)計(jì)進(jìn)行了系統(tǒng)的研究，提出了相應(yīng)的開發(fā)思路和具體的發(fā)展對策。 本文首先通過文獻(xiàn)梳理，概括了國內(nèi)外對于旅游商品創(chuàng)意設(shè)計(jì)的研究現(xiàn)狀，總結(jié)出了旅游商品創(chuàng)意設(shè)計(jì)的基本方式、方法。通過對桃文化理論進(jìn)行系統(tǒng)研究，建立起了較為完整的桃文化理論體系，，為桃文化旅游商品的開發(fā)奠定了深厚的文化基礎(chǔ)。結(jié)合肥城桃文化旅游商品的開發(fā)現(xiàn)狀，借助SPSS17.0以及EXCEL軟件，通過IPA分析法對產(chǎn)品開發(fā)影響因素的重要性與滿意度感知程度對照，找出了桃文化旅游商品創(chuàng)意設(shè)計(jì)的方向和用力點(diǎn)。確立了以文化、功能、工藝、材質(zhì)、審美及市場六個(gè)方面為切入點(diǎn)的開發(fā)思路與對策，對桃文化旅游商品進(jìn)行了深度創(chuàng)意、設(shè)計(jì)。為使這種創(chuàng)意設(shè)計(jì)對策真正取得實(shí)效，并長期堅(jiān)持發(fā)展下去，筆者結(jié)合自身工作經(jīng)驗(yàn)，構(gòu)建起了包括政府主導(dǎo)、規(guī)劃編制、加強(qiáng)創(chuàng)新、人才培養(yǎng)、品牌打造、行業(yè)管理六個(gè)方面的桃文化旅游商品創(chuàng)新開發(fā)支撐體系。
[Abstract]:In "eat, live, travel, swim, buy, entertainment six elements, shopping is an indispensable part of tourism, commodity sales income level is an important symbol to measure a national or the local tourism development is mature or not. Although in recent years, China's tourism industry has been rapid development, however for a long time on tourism shopping pay enough attention to the development of tourism commodities has become a weak link in China's tourism industry. The tourism industry has recognized the important role of tourism commodities, the research of tourist commodities is also increasing, but the research of the creative design and the depth of the development of tourist commodities is relatively small. The development of cultural tourism commodities peach peach Feicheng township is the background of great leap forward development in the national tourism, gradually started from scratch, from weak to strong. But because of the creative design process is missing or insufficient attention into the development of the" bottleneck "in this period. It is precisely because of the consideration of the actual development needs of this area that we have systematically studied the creative design of peach culture tourism commodities in Feicheng, and put forward the corresponding development ideas and specific development strategies.
Firstly, through literature review, summarizes the domestic and foreign research status for creative design of tourism products, summed up the basic way, tourism product design method. Through the systematic study of peach culture theory, establish the peach culture and a relatively complete theoretical system, laid a solid cultural foundation for the development of peach culture tourist commodities. Combined with the development status of Feicheng peach culture tourism products, using SPSS17.0 and EXCEL software, influence on product development importance and satisfaction degree of perception factors were analyzed by IPA, the peach culture tourism product design direction and force. In order to establish the culture, function, technology, material, the six aspects of aesthetic and the market development ideas and Countermeasures of the starting point, to peach culture tourist commodities in-depth creative design. In order to make the creative design really effective countermeasures, And for a long time, the author has built up a supporting system of peach culture tourism commodity development and innovation in six aspects, including government leading, planning, strengthening innovation, talent training, brand building and industry management.

【學(xué)位授予單位】：西北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7

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