本文關(guān)鍵詞：始祖山景區(qū)山地旅游轉(zhuǎn)型升級(jí)研究　出處：《河南大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

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【摘要】：我國(guó)經(jīng)濟(jì)的發(fā)展帶動(dòng)了旅游業(yè)的迅猛發(fā)展。如今，全國(guó)各地旅游景區(qū)遍地開花，這些景區(qū)大都大同小異，極其相似。在激烈的市場(chǎng)競(jìng)爭(zhēng)中，景區(qū)怎么才能贏得市場(chǎng)、脫穎而出、獲得更大的經(jīng)濟(jì)和社會(huì)效益，這是每個(gè)旅游景區(qū)都要思考的現(xiàn)實(shí)問題。 山地旅游景區(qū)在我國(guó)旅游景區(qū)中一直占據(jù)著很大的比重，山地旅游也一直深受廣大游客的青睞。社會(huì)經(jīng)濟(jì)的不斷發(fā)展，使得我國(guó)居民收入增加，物質(zhì)生活得到了極大提高。高壓力的現(xiàn)代生活節(jié)奏，讓人們?cè)诠ぷ髦啵胱非缶裆�，�?duì)能放松心情、得到愉悅精神體驗(yàn)的旅游更加向往。面對(duì)市場(chǎng)的極大需求，傳統(tǒng)山地旅游景區(qū)的環(huán)境、設(shè)施、產(chǎn)品等老化的問題已經(jīng)慢慢出現(xiàn)，這些傳統(tǒng)的設(shè)施設(shè)備已經(jīng)滿足不了游客的新需要。山地旅游要想適應(yīng)市場(chǎng)需求，在旅游市場(chǎng)越來越激烈的競(jìng)爭(zhēng)中占有一席之地，要實(shí)現(xiàn)健康可持續(xù)發(fā)展，，就必須與市場(chǎng)對(duì)接，解決錯(cuò)位問題。因此，山地旅游景區(qū)必須要進(jìn)行轉(zhuǎn)型升級(jí)。對(duì)轉(zhuǎn)型升級(jí)的研究現(xiàn)在也是學(xué)者們討論的熱點(diǎn)問題。 河南擁有豐富的山地資源，主要集中在北部、西部和南部。山地面積占河南省近一半的面積。山地旅游在河南省旅游業(yè)發(fā)展中有著舉足輕重的作用，山地旅游的健康可持續(xù)發(fā)展對(duì)河南旅游業(yè)的發(fā)展有著不可忽視的推動(dòng)作用，也是旅游業(yè)創(chuàng)新發(fā)展的重要載體。始祖山景區(qū)是河南省一個(gè)較為典型的山地資源旅游景區(qū)，擁有獨(dú)特的黃帝文化，但是景區(qū)開發(fā)建設(shè)較晚，發(fā)展一直較為緩慢。始祖山景區(qū)景點(diǎn)建設(shè)不足、景區(qū)配套設(shè)施不完善、市場(chǎng)營(yíng)銷不到位等問題導(dǎo)致了景區(qū)目前市場(chǎng)占有率底，品牌知名度不高，社會(huì)經(jīng)濟(jì)效益不明顯。盡管始祖山景區(qū)早已實(shí)施免收門票的策略來吸引旅游者，但是一直收效甚微。本文在深入分析始祖山景區(qū)旅游資源的基礎(chǔ)上，對(duì)景區(qū)進(jìn)行實(shí)地考察、走訪調(diào)研，分析始祖山景區(qū)旅游的發(fā)展現(xiàn)狀和存在的問題，結(jié)合我國(guó)其他旅游地發(fā)展的成功經(jīng)驗(yàn)，對(duì)始祖山景區(qū)山地旅游轉(zhuǎn)型升級(jí)提出了一些設(shè)想。 始祖山景區(qū)山地旅游的開發(fā)，首先要結(jié)合當(dāng)前旅游業(yè)的發(fā)展態(tài)勢(shì)，突出黃帝文化，針對(duì)市場(chǎng)的不同需求，開發(fā)出高品質(zhì)、多層次、多元化的體驗(yàn)性山地旅游產(chǎn)品。本研究從旅游的功能、產(chǎn)品形態(tài)、服務(wù)、營(yíng)銷模式、景區(qū)的經(jīng)營(yíng)管理等五個(gè)方面對(duì)始祖山景區(qū)進(jìn)行轉(zhuǎn)型研究；從旅游資源整合、景區(qū)項(xiàng)目提升、品牌再塑造等三個(gè)方面對(duì)始祖山景區(qū)進(jìn)行升級(jí)研究。 通過以上研究分析，筆者構(gòu)建了始祖山景區(qū)山地旅游轉(zhuǎn)型升級(jí)的模式： 時(shí)間上——始祖山景區(qū)由現(xiàn)在的發(fā)展階段進(jìn)入成熟階段。 空間上——始祖山景區(qū)從單一景點(diǎn)發(fā)展為集多種功能于一體的旅游綜合體。 文化上——始祖山景區(qū)從以自然資源為主，文化資源為點(diǎn)綴的景區(qū)發(fā)展成以黃帝文化為主導(dǎo)的文化創(chuàng)意型綜合景區(qū)。
[Abstract]:The economic development of our country has driven the rapid development of tourism. Nowadays, the scenic spots all over the country are blooming everywhere, these scenic spots are mostly the same and extremely similar, in the fierce market competition. How can the scenic spot win the market, stand out and gain more economic and social benefits? this is a realistic problem that every scenic spot should think about. Mountain tourism scenic spots in our country has been occupying a large proportion of tourist spots, mountain tourism has also been favored by the majority of tourists. The continuous development of social economy, make the income of Chinese residents increased. Material life has been greatly improved. The high pressure of modern life rhythm, let people in the work, but also want to pursue spiritual life, can relax mood. In the face of the great demand of the market, the environment, facilities, products and other aging problems of traditional mountain tourism scenic spots have emerged slowly. These traditional facilities and equipment can not meet the new needs of tourists. Mountain tourism to adapt to market demand, in the tourism market more and more fierce competition to occupy a place, to achieve healthy and sustainable development. Therefore, the mountain tourism area must be transformed and upgraded. The research on the transformation and upgrading is also a hot issue discussed by scholars. Henan has abundant mountain resources, mainly concentrated in the north, west and south. The mountainous area accounts for nearly half of the area of Henan Province. Mountain tourism plays an important role in the development of tourism in Henan Province. The healthy and sustainable development of mountain tourism plays an important role in promoting the development of Henan tourism. Shizushan scenic spot is a typical mountain resource tourism area in Henan Province, which has a unique Huangdi culture, but the development and construction of scenic spot is late. The development has been relatively slow. Shizushan scenic spot construction is insufficient, the scenic area supporting facilities are not perfect, marketing is not in place and other problems resulting in the current market share of the scenic spot, brand awareness is not high. The social and economic benefits are not obvious. Although Shizushan scenic spot has already implemented the no-ticket policy to attract tourists, but has achieved little effect. This paper analyzes the tourist resources of Shizushan scenic spot on the basis of in-depth analysis. On the spot investigation, visit and research, analysis of Shizushan scenic spot tourism development status and existing problems, combined with the successful development of other tourist sites in China. This paper puts forward some tentative ideas for the transformation and upgrading of mountain tourism in Shizushan scenic spot. The development of mountain tourism in Shizushan Scenic area, first of all, should combine with the current situation of tourism development, highlight the culture of the Yellow Emperor, and develop high quality and multi-level according to the different needs of the market. This paper studies the transformation of Shizushan scenic spot from five aspects: tourism function, product form, service, marketing mode, management and management of scenic spot. This paper studies the upgrading of Shizushan Scenic spot from three aspects: tourism resource integration, scenic spot project promotion and brand remolding. Through the above research and analysis, the author constructs the mode of tourism transformation and upgrading in Shizushan scenic area. Time-Shizushan scenic spot from the current stage of development into a mature stage. Space-Shizushan scenic spot from a single scenic spot into a collection of multiple functions in one of the tourism complex. Cultural-Shizushan scenic spot from natural resources, cultural resources as embellishment of the development of the Huangdi culture as the dominant cultural creative comprehensive scenic spot.
【學(xué)位授予單位】：河南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7

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