本文關(guān)鍵詞：旅游網(wǎng)絡(luò)交易欺詐類型與過程研究，，由筆耕文化傳播整理發(fā)布。

旅游網(wǎng)絡(luò)交易欺詐類型與過程研究

Types and Process of Online Tourism Trade Deception

[1] [2]

LYU Yangyang, BAI Kai（College of Tourism and Environment, Shaanxi Normal University, Xi’an 710119, China）

陜西師范大學(xué)旅游與環(huán)境學(xué)院,陜西西安710119

文章摘要：以網(wǎng)絡(luò)預(yù)訂為主的旅游在線交易逐漸成為人們出行的新選擇,然而電子商務(wù)給人們帶來快捷便利的同時,隨之而來的網(wǎng)絡(luò)欺詐問題也層出不窮,成為旅游網(wǎng)絡(luò)交易發(fā)展的一大障礙.學(xué)界關(guān)于網(wǎng)絡(luò)欺詐的研究仍相對少見,基于此,文章以旅游網(wǎng)絡(luò)交易欺詐為研究對象,運用內(nèi)容分析法,篩選了530 例旅游網(wǎng)絡(luò)交易欺詐事件進(jìn)行總結(jié)分析,研究結(jié)果顯示旅游網(wǎng)絡(luò)交易欺詐貫穿于交易鏈的整個過程,主要類型可以歸納為信息欺詐、網(wǎng)站欺詐、誘餌欺詐、服務(wù)欺詐和信心欺詐5 大類.其中,交易前以霸王條款為主的信息欺詐最為典型,而交易中的主要欺詐體現(xiàn)為服務(wù)保證虛假,交易后則以不兌現(xiàn)承諾的信心欺詐為主,由此總結(jié)出旅游網(wǎng)絡(luò)交易欺詐的過程,并對如何預(yù)防旅游網(wǎng)絡(luò)交易欺詐提出幾點建議.

Abstr：Online travel reservation has become a new choice for many people before their actualtravel. While they enjoy the fast and convenient service brought about by the e-commerce, more andmore online deception has emerged and become a major obstacle to the development of online tourismtransaction. However, academic research on online deception is still rare, especially on online tourismtrade. Accordingly, the paper explored the online tourism trade deception from 530 cases, by adopting acontent analysis approach.According to the theory of deception and some other research in online deception, the mainmanifestation of deception is an important basis for division of the deception types. Therefore, throughcarefully analyzing the contents and manifestations of 530 cases of online tourism trade deception, thispaper summarizes main types and the process of online tourism trade deception.The results show that online tourism trade deception can be found throughout the entire process oftransaction chain. Totally, there are five main types of online tourism trade deception, includinginformation deception, website deception, service deception, bait deception and confidence deception.Each type has several typical manifestations which in all are summarized into 17 typical manifestations.Through analyzing these types and their typical manifestations, a flow chart was drawn to show theprocess of online tourism trade deception based on the transaction chain. Before the transaction,imparity clause is the most typical manifestation among the information deception; during thetransaction, the main manifestation is false service guarantee; after the transaction, not fulfilling thepromise is representative among the confidence deception.In addition, this pa

文章關(guān)鍵詞：

Keyword：:tourism website online trade online deception content analysis

課題項目：本研究受國家自然科學(xué)基金項目“西部城市民族旅游社區(qū)地方性保持：多元認(rèn)同的建構(gòu)主義研究”（41271157）、國家旅游局規(guī)劃項目“旅游網(wǎng)絡(luò)交易的信用體系問題研究”（12TACK001）、陜西省社會科學(xué)基金項目“西安市居民綠色出行行為影響因素研究-基于功能和符號消費雙重視角”（13Q046）和國家旅游局青年旅游專家培養(yǎng)計劃“中國消費者海外旅游購物趨同行為及成因研究”（TYETP201343）共同資助.[This study was supported by grants from the National Natural Science Foundation of China（toBAIKai）（No.41271157）,Foundation of National Tourism Administration（to BAIKai）（No.12TACK001）,Social Science Foundation of Shaanxi Province（to BAIKai）（No.13Q046）and the Planning Project of National Tourism Admi

  本文關(guān)鍵詞：旅游網(wǎng)絡(luò)交易欺詐類型與過程研究，由筆耕文化傳播整理發(fā)布。