本文選題：共享經(jīng)濟 + 旅游APP�。� 參考：《西安科技大學(xué)》2017年碩士論文

【摘要】：隨著共享經(jīng)濟的發(fā)展,越來越多的人開始接受共享模式,并通過共享方式來滿足工作生活各方面的需求,APP成為發(fā)展共享經(jīng)濟的重要平臺。然而在“大眾創(chuàng)業(yè),萬眾創(chuàng)新”的共享時代,共享模式不僅是機遇,也對原有的消費模式和用戶行為產(chǎn)生強烈沖擊。隨著共享經(jīng)濟的發(fā)展,用戶對移動旅游APP的接受行為必然發(fā)生改變。本文通過對共享經(jīng)濟、移動旅游服務(wù)和用戶接受行為的文獻資料整理分析,在UTAUT模型的基礎(chǔ)上,結(jié)合共享經(jīng)濟和移動旅游APP的特性,增加個體創(chuàng)新性、感知信任和感知安全三個因素,共同構(gòu)建共享旅游APP用戶接受行為模型。本文運用資料分析法、問卷調(diào)查法以及實證分析法,對樣本數(shù)據(jù)進行分析和驗證,用方差分析、結(jié)構(gòu)方程模型,驗證模型中的假設(shè)關(guān)系。研究結(jié)果表明:理論模型中各變量對共享旅游APP的使用意愿與使用行為有直接或間接的影響。其中,用戶的性別、年齡特征對共享旅游APP接受行為的影響不大,受教育程度,特別是初中及以下受教育水平的用戶對共享旅游APP的接受行為影響顯著;此外,績效期望、努力期望、社會影響、感知安全、感知信任對用戶使用共享旅游APP的意愿有顯著影響;促進因素不僅影響共享旅游APP用戶使用行為,而且影響用戶使用共享旅游APP的努力期望;個體創(chuàng)新正向影響努力期望和感知信任,對績效期望的影響不顯著;努力期望對績效期望的影響不顯著;感知安全正向影響感知信任,使用意愿對使用行為影響顯著。最后,根據(jù)研究結(jié)論對共享旅游APP發(fā)展提出建議。
[Abstract]:With the development of sharing economy, more and more people begin to accept the sharing mode, and through sharing to meet the needs of all aspects of work and life, app has become an important platform for the development of shared economy. However, in the sharing era of "mass entrepreneurship and innovation", sharing mode is not only an opportunity, but also has a strong impact on the original consumption mode and user behavior. With the development of sharing economy, the acceptance behavior of mobile tourism app is bound to change. Based on the UTAUT model and the characteristics of sharing economy and mobile tourism app, this paper analyzes the literature of sharing economy, mobile tourism service and user acceptance behavior. Three factors, perceived trust and perceived security, are used to construct the shared tourism app user acceptance behavior model. In this paper, data analysis, questionnaire survey and empirical analysis are used to analyze and verify the sample data, using variance analysis, structural equation model, and verification of the hypothetical relationship in the model. The results show that the variables in the theoretical model have a direct or indirect effect on the willingness and behavior to use the app. Among them, the gender and age characteristics of users have little effect on the acceptance behavior of app, and the educational level, especially those with junior middle school and below education level, have a significant effect on the acceptance behavior of app. In addition, the performance expectation is significant. Efforts to expect, social impact, perceived security, perceived trust have a significant impact on users' willingness to use the app, promoting factors not only affect the users' behavior of using the app, but also affect the expectation of the users' efforts to use the app. Individual innovation positively affects effort expectation and perceived trust, but has no significant impact on performance expectation; effort expectation has no significant impact on performance expectation; perceived security positively affects perceived trust, and use intention has a significant impact on use behavior. Finally, according to the conclusion of the study, some suggestions on the development of app for shared tourism are put forward.
【學(xué)位授予單位】：西安科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F592

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本文編號：2015731