本文選題：企業(yè)資源 + 商業(yè)模式創(chuàng)新　； 參考：《北京交通大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版)》2017年02期

【摘要】：新興電商模式和O2O商業(yè)模式的實(shí)踐顯示,并非所有的商業(yè)模式創(chuàng)新都能實(shí)現(xiàn)企業(yè)績(jī)效的提升。而理論研究普遍認(rèn)為,商業(yè)模式的創(chuàng)新能帶來(lái)良好的企業(yè)績(jī)效,單純考慮兩者的直接關(guān)系已經(jīng)不足以解釋企業(yè)實(shí)踐中商業(yè)模式創(chuàng)新的效果差異。因此,本研究立足資源基礎(chǔ)觀,考察企業(yè)資源、商業(yè)模式創(chuàng)新的時(shí)機(jī)和強(qiáng)度對(duì)企業(yè)績(jī)效的影響作用,期望對(duì)企業(yè)實(shí)踐中商業(yè)模式創(chuàng)新的不同效果做出解釋。研究發(fā)現(xiàn),商業(yè)模式的先動(dòng)式創(chuàng)新和創(chuàng)新強(qiáng)度對(duì)企業(yè)資源和績(jī)效的影響關(guān)系存在部分中介作用,企業(yè)資源水平的差異和在先動(dòng)式創(chuàng)新以及創(chuàng)新程度上的差異都會(huì)造成商業(yè)模式創(chuàng)新過(guò)程中的績(jī)效差異。因此,企業(yè)在權(quán)衡商業(yè)模式創(chuàng)新的時(shí)機(jī)和強(qiáng)度時(shí),要充分考慮自身的資源儲(chǔ)備和對(duì)資源的配置能力;擁有資源優(yōu)勢(shì)的企業(yè)可以采取先發(fā)制人的策略,而資源水平較差的企業(yè),不宜盲目開展先動(dòng)式創(chuàng)新。
[Abstract]:The practice of new ecommerce model and O2O business model shows that not all business model innovation can improve enterprise performance.However, it is generally believed that the innovation of business model can bring good enterprise performance, and considering the direct relationship between the two is not enough to explain the difference of the effect of business model innovation in enterprise practice.Therefore, based on the resource-based view, this study examines the impact of the opportunity and intensity of enterprise resource and business model innovation on enterprise performance, and expects to explain the different effects of business model innovation in enterprise practice.It is found that the influence of proactive innovation and innovation intensity on enterprise resources and performance is partly mediated.The difference of enterprise resource level and the difference in initiative innovation and innovation degree will result in the difference of performance in the process of business model innovation.Therefore, when weighing the opportunity and intensity of business model innovation, enterprises should fully consider their own resource reserves and their ability to allocate resources.It is not advisable to blindly carry out initiative innovation.
【作者單位】： 中國(guó)人民大學(xué)商學(xué)院;
【分類號(hào)】：F272.5

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