本文選題：餐飲業(yè) + 洛陽餐飲旅游集團��； 參考：《河南科技大學》2013年碩士論文

【摘要】：餐飲行業(yè)是一個完全競爭的行業(yè)，市場空間巨大，有極大的發(fā)展?jié)摿�，但同時人才缺乏、相關標準和法律法規(guī)還不完善、資源浪費嚴重、衛(wèi)生問題突出、食物中毒事故頻發(fā)“四高一低”（稅費高、原材料價格高、人工成本高、房租高，企業(yè)利潤越來越低）問題也在不斷考驗著餐飲企業(yè)經(jīng)營者。因此，在市場機遇與挑戰(zhàn)并存的環(huán)境中，制定適合企業(yè)發(fā)展的長遠戰(zhàn)略，突破企業(yè)發(fā)展瓶頸引導企業(yè)理性發(fā)展具有里程碑的意義。 本文通過對國內(nèi)外餐飲企業(yè)戰(zhàn)略管理的文獻整理探索出餐飲企業(yè)戰(zhàn)略研究所涉及到的主要問題，對洛陽餐飲旅游集團目前發(fā)展現(xiàn)狀、內(nèi)外部發(fā)展環(huán)境及其經(jīng)營目標進行分析，得出該集團目前所面臨的主要問題、發(fā)展瓶頸及制定長遠戰(zhàn)略的必要性。 文章主體部分基于洛陽餐飲旅游集團現(xiàn)狀，通過波特“五因素模型”分析目前洛陽餐飲旅游集團面臨著機遇與挑戰(zhàn)并存的微觀市場條件；通過波士頓矩陣分析方法對目前的核心業(yè)務進行分析，認為餐飲仍是未來發(fā)展的重點，漢庭快捷酒店能夠為企業(yè)發(fā)展提供相應的資金支持，申誠快捷酒店可適當?shù)厣釛�，丹之舞文化傳播、花瓣雨、至愛婚慶、旅游百事通和溪鳴莊園在未來有較強的市場成長性，但是目前市場占有率不足，，需加大投入力度；通過未來發(fā)展趨勢分析方法分析出能指導洛陽餐飲旅游集團未來發(fā)展的“全聚德”、“宴天下”品牌輸出、餐飲+前后端產(chǎn)業(yè)鏈、餐飲+地產(chǎn)（商業(yè)地產(chǎn)和休閑地產(chǎn)）的發(fā)展戰(zhàn)略，并分析了相應的企業(yè)經(jīng)營策略、人力資源策略和財務策略及對實施過程的評價與控制。
[Abstract]:The catering industry is a completely competitive industry, with a huge market space and great potential for development. But at the same time, the lack of talents, the imperfect standards and laws and regulations, the serious waste of resources and the outstanding health problems, Food poisoning accidents frequently occur "four high and one low" (high taxes, high prices of raw materials, high labor costs, high rent, lower and lower corporate profits) problems are also constantly testing the catering business operators. Therefore, in the environment where market opportunities and challenges coexist, it is significant to formulate a long-term strategy suitable for the development of enterprises and to break through the bottleneck of enterprise development to guide the rational development of enterprises. Based on the literature review of the strategic management of catering enterprises at home and abroad, this paper explores the main problems involved in the strategic research of catering enterprises, and analyzes the present development situation, internal and external development environment and management objectives of Luoyang Food Tourism Group. The main problems facing the group, the development bottleneck and the necessity of formulating long-term strategy are obtained. The main part of the article is based on the present situation of Luoyang Catering Tourism Group, and analyzes the microcosmic market conditions of Luoyang Catering Tourism Group which is facing both opportunities and challenges through Porter's "five factors Model". Through the analysis of the current core business through the method of Boston matrix analysis, it is considered that catering is still the focus of future development, Hanting Express Hotel can provide corresponding financial support for the development of enterprises, and Shen Cheng Express Hotel can give up appropriately. Dan dance culture spread, petals rain, love wedding, tourism Pepsi Tong and Ximing Manor have strong market growth in the future, but the current market share is insufficient, need to increase investment; Through the analysis of the future development trend, we can find out the "Quanjude", "banquet world" brand output, industry chain before and after catering, which can guide the future development of Luoyang Food & Tourism Group. The development strategy of catering real estate (commercial real estate and leisure real estate) is analyzed, and the corresponding enterprise management strategy, human resource strategy and financial strategy, as well as the evaluation and control of the implementation process are analyzed.
【學位授予單位】：河南科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F719.3;F592.7

【參考文獻】

相關期刊論文 前5條

1 萬蓬勃;對我國餐飲企業(yè)實施品牌戰(zhàn)略的思考[J];商業(yè)研究;2005年02期

2 周育紅;餐飲娛樂業(yè)的環(huán)境污染與綜合防治[J];環(huán)境科學與技術;2004年S1期

3 魏海燕;;日本餐飲連鎖企業(yè)品牌化戰(zhàn)略淺析——以吉野家的品牌經(jīng)營戰(zhàn)略為例[J];長春教育學院學報;2013年10期

4 黎傳熙;;基于STP戰(zhàn)略的中式餐飲連鎖企業(yè)品牌塑造研究——以“真功夫”餐飲連鎖企業(yè)為視角[J];長春理工大學學報(社會科學版);2013年03期

5 曾艷;;基于STP的休閑餐飲營銷戰(zhàn)略探討[J];企業(yè)經(jīng)濟;2013年03期

本文編號：1946481