本文選題：核心特色　切入點：餐飲業(yè)　出處：《大理學(xué)院》2015年碩士論文

【摘要】：隨著我國改革開放的進(jìn)一步深入,基礎(chǔ)設(shè)施建設(shè)投資造成的產(chǎn)能過剩的問題日益嚴(yán)峻,我國經(jīng)濟正處在重要戰(zhàn)略機遇期,呈現(xiàn)出新常態(tài),優(yōu)化經(jīng)濟結(jié)構(gòu)迫在眉睫,發(fā)展第三產(chǎn)業(yè)將成為轉(zhuǎn)型發(fā)展的重要手段之一。餐飲業(yè)是我國第三產(chǎn)業(yè)的重要組成部分,又承擔(dān)著拉動就業(yè)、促進(jìn)社會和諧、拉動農(nóng)業(yè)發(fā)展、弘揚中華傳統(tǒng)文化等方面的重要責(zé)任,所以實現(xiàn)餐飲業(yè)又好又快發(fā)展意義重大。特別是我國民族地區(qū)餐飲業(yè)發(fā)展往往比較落后,又要面對發(fā)達(dá)地區(qū)企業(yè)和外資企業(yè)的激烈競爭,如何在這個激烈的競爭環(huán)境中圖謀發(fā)展,需要結(jié)合民族地區(qū)現(xiàn)狀,進(jìn)行深入的分析,找出關(guān)鍵問題,才能得到結(jié)論。本文以大理市為例,通過查詢大理地區(qū)相關(guān)飲食歷史文獻(xiàn)記載,總結(jié)出大理市餐飲業(yè)具有歷史積淀深厚、生態(tài)資源豐富、民族特色鮮明三個方面的核心特色,具有“走出去”的巨大潛質(zhì)。隨后本文結(jié)合實地調(diào)查,對大理市餐飲業(yè)的現(xiàn)狀進(jìn)行深入的分析,認(rèn)為大理市餐飲業(yè)發(fā)展受到政策扶持力度大,政策環(huán)境較好,行業(yè)規(guī)模在近九年中持續(xù)擴大,發(fā)展勢頭迅猛,餐飲業(yè)聚集已經(jīng)初具規(guī)模,主要集中在行政區(qū)、商業(yè)區(qū)、濱海區(qū)、居民區(qū)和旅游區(qū),餐飲種類也日趨豐富,可以說大理市餐飲業(yè)取得了較好的發(fā)展成果。但大理市餐飲業(yè)的發(fā)展水平仍然較低,本文提出大理市餐飲業(yè)發(fā)展面對的問題有五點,主要是發(fā)展環(huán)境有待優(yōu)化,融資渠道缺乏,市場競爭環(huán)境惡劣,政府權(quán)責(zé)制度混亂;品牌建設(shè)落后,沒有充分利用三大核心特色;供應(yīng)鏈建設(shè)程度落后,缺少具有上游影響力的龍頭企業(yè),現(xiàn)有供應(yīng)鏈運作效率低下;企業(yè)規(guī)模較小,多以中小微型企業(yè)為主,缺少引領(lǐng)行業(yè)發(fā)展的龍頭企業(yè);餐飲業(yè)用工問題難,員工流動性大,忠誠度低,留不住關(guān)鍵性人才。最后,本文在分析問題的基礎(chǔ)上,結(jié)合品牌識別理論和供應(yīng)鏈體系建設(shè)理論,有針對性的提出大理市餐飲業(yè)發(fā)展路徑,以期充實相關(guān)理論成果。
[Abstract]:With the further deepening of China's reform and opening up, the problem of overcapacity caused by infrastructure construction investment is becoming increasingly severe. Our economy is in an important strategic opportunity period, showing a new normal, and optimizing the economic structure is urgent.The development of tertiary industry will become one of the important means of transformation and development.Catering industry is an important part of the tertiary industry of our country, and it also undertakes the important responsibility of stimulating employment, promoting social harmony, stimulating agricultural development and carrying forward Chinese traditional culture, so it is of great significance to realize the fast and sound development of catering industry.In particular, the development of the catering industry in ethnic minority areas in China is often relatively backward, and we have to face the fierce competition between enterprises in developed regions and foreign-funded enterprises. How to seek development in this fierce competitive environment needs to be combined with the current situation in ethnic regions.The conclusion can be reached by in-depth analysis and finding out the key problems.This paper takes Dali City as an example and summarizes the core characteristics of Dali catering industry in three aspects: deep historical accumulation, rich ecological resources and distinct national characteristics by consulting the relevant dietary historical documents in Dali area.Has the huge potential of "going out".Then this paper analyzes the present situation of catering industry in Dali city, and points out that the development of catering industry in Dali city is supported greatly by the policy, the policy environment is better, the scale of the industry has been expanding continuously in the past nine years, and the development momentum is swift and violent.The gathering of catering industry has begun to take shape, mainly concentrated in administrative districts, business districts, coastal areas, residential areas and tourist areas, and the types of catering are becoming more and more abundant, so it can be said that the catering industry in Dali has achieved better development results.However, the development level of catering industry in Dali is still relatively low. This paper points out that there are five problems facing the development of catering industry in Dali. The main problems are that the development environment needs to be optimized, the financing channels are lacking, the market competition environment is bad, and the government power and responsibility system is chaotic.Brand construction is backward, not making full use of the three core characteristics; the level of supply chain construction is backward, lack of upstream influence of leading enterprises, the existing supply chain operation efficiency is low; the scale of enterprises is small, mostly small and medium-sized micro enterprises,Lack of leading enterprises to lead the development of the industry; catering industry employment problems, staff mobility, low loyalty, can not retain key talent.Finally, based on the analysis of the problems, combined with the brand identification theory and supply chain system construction theory, the paper puts forward the development path of catering industry in Dali City, in order to enrich the relevant theoretical results.
【學(xué)位授予單位】：大理學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F719.3

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