建設(shè)銀行濟(jì)南地區(qū)中間業(yè)務(wù)發(fā)展策略研究
[Abstract]:Intermediate business refers to the business that does not constitute assets, liabilities and non-interest income in the balance sheet of a commercial bank. The income from intermediate business of western commercial banks is an important source of profit. With the deepening of financial system reform in China and the promotion of financial demand by social and economic development, domestic banks have begun to attach importance to intermediate business. Banks will give more play to the function of intermediary services, from earning spread income to service income, intermediate business has become the development direction of banking business. Jinan is located in the political, economic, cultural center of the province, gathered a large number of market subjects, has the richest financial resources, but also faces the most fierce market competition, how to win in the continuous competition is an urgent problem. Under this background, it is of great practical significance to study how to further develop the intermediate business in Jinan area of CCB in order to give full play to the leading role and radiation effect of the provincial capital bank and to promote the development of intermediate business in the whole province. This paper takes Jinan area of CCB as the research object, starts with the basic concept of intermediate business, and analyzes the present situation and existing problems of the intermediate business development in Jinan area of China Construction Bank. This paper constructs the external and internal environment evaluation matrix, analyzes the external environment and the internal environment, and puts forward some suggestions for the development of the intermediate business in Jinan area of the CCB by means of SWOT and other tools, and puts forward some suggestions on the development of the intermediate business in Jinan area from the point of view of organization structure and assessment mechanism. Human resources, technical support, risk control and other aspects of internal management strategies.
【學(xué)位授予單位】:山東大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2012
【分類號(hào)】:F832.2
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