【摘要】：商業(yè)銀行國際業(yè)務(wù)從廣義上來講是指涉及到外幣或者是國外客戶的活動,它不僅包括商業(yè)銀行在國外的業(yè)務(wù)活動,也包含其在國內(nèi)所從事的有關(guān)外幣的業(yè)務(wù)。通過對國際業(yè)務(wù)發(fā)展的深入研究,有助于農(nóng)業(yè)銀行寧夏分行實(shí)現(xiàn)經(jīng)營轉(zhuǎn)型；可使農(nóng)行寧夏分行獲得穩(wěn)定的無風(fēng)險收入；是農(nóng)業(yè)銀行寧夏分行核心競爭能力的重要體現(xiàn)；是農(nóng)業(yè)銀行寧夏分行評價優(yōu)秀銀行的重要標(biāo)準(zhǔn)；可使農(nóng)行寧夏分行獲得更高的估值。因此,進(jìn)一步對農(nóng)行寧夏分行國際業(yè)務(wù)發(fā)展研究成為必需的課題。 本文對農(nóng)業(yè)銀行寧夏分行國際業(yè)務(wù)發(fā)展存在的問題進(jìn)行了研究。研究中基于商業(yè)銀行管理理論和市場營銷理論,采用了波特五力模型分析法和PEST模型分析方法,對農(nóng)業(yè)銀行寧夏分行國際業(yè)務(wù)發(fā)展環(huán)境從宏觀環(huán)境、行業(yè)環(huán)境和內(nèi)部環(huán)境三個方面進(jìn)行了分析。從農(nóng)業(yè)銀行寧夏分行國際業(yè)務(wù)的發(fā)展現(xiàn)狀得出目前農(nóng)業(yè)銀行寧夏分行國際業(yè)務(wù)發(fā)展存在的問題有以下幾個方面：國際業(yè)務(wù)經(jīng)營定位偏差、外匯資金實(shí)力薄弱、優(yōu)質(zhì)目標(biāo)客戶稀缺、內(nèi)部管理職責(zé)不清、從業(yè)人員素質(zhì)較低、產(chǎn)品服務(wù)缺乏創(chuàng)新。 在此基礎(chǔ)之上,本文提出了農(nóng)行寧夏分行發(fā)展國際業(yè)務(wù)的建議。主要是：加大對國際業(yè)務(wù)的重視；加大外匯資金實(shí)力；拓展目標(biāo)客戶,優(yōu)化客戶結(jié)構(gòu)；加強(qiáng)內(nèi)部建設(shè),實(shí)現(xiàn)流程管理；充實(shí)營銷機(jī)構(gòu),提高外匯從業(yè)人員素質(zhì)；創(chuàng)新產(chǎn)品組合,提高服務(wù)效率,從而使農(nóng)業(yè)銀行寧夏分行國際業(yè)務(wù)有長足的發(fā)展。
[Abstract]:In broad sense, the international business of commercial banks refers to the activities involving foreign currency or foreign customers. It includes not only the business activities of commercial banks abroad, but also the foreign currency-related business of commercial banks in China. Through the in-depth research on the development of international business, it will help the Agricultural Bank of Ningxia Branch to realize the business transformation, can make the Agricultural Bank Ningxia Branch obtain stable risk-free income, it is the important embodiment of the core competitiveness of the Agricultural Bank Ningxia Branch; Agricultural Bank Ningxia Branch is an important standard for evaluation of outstanding banks; can make Agricultural Bank Ningxia Branch to obtain a higher valuation. Therefore, further research on the international business development of Agricultural Bank Ningxia Branch has become a necessary subject. This paper studies the problems existing in the development of international business of Ningxia Branch of Agricultural Bank. Based on the management theory and marketing theory of commercial banks, this paper adopts the analysis method of Porter five forces model and PEST model to analyze the international business development environment of Ningxia Branch of Agricultural Bank from the macro environment. The industry environment and internal environment are analyzed. From the development of international business of Ningxia Branch of Agricultural Bank of China, it is concluded that the problems existing in the development of international business of Ningxia Branch of Agricultural Bank are as follows: the position of international business is biased, the strength of foreign exchange fund is weak, High-quality target customers are scarce, internal management responsibilities are unclear, the quality of employees is low, and product service is lack of innovation. On this basis, this article put forward the agricultural bank Ningxia branch to develop the international business suggestion. The main ones are: to pay more attention to the international business; to increase the strength of foreign exchange funds; to expand the target customers and optimize the customer structure; to strengthen the internal construction to realize the process management; to enrich the marketing institutions and improve the quality of foreign exchange practitioners; Innovative product portfolio, improve service efficiency, so that the agricultural bank Ningxia branch international business has a considerable development.
【學(xué)位授予單位】：寧夏大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F832.33

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