平衡計分卡在A城市商業(yè)銀行績效評價中的應(yīng)用
[Abstract]:The financial industry is gradually becoming the lifeblood of a country's economy, and commercial banks play an important role in the financial industry. Its healthy development to a certain extent promotes the development of the financial industry. In recent years, with the emergence of interest rate marketization and Internet finance, the expansion speed of commercial banks is becoming faster and faster. In order to survive and develop in the severe competition environment, the city commercial banks must strengthen management, improve the management mechanism, and improve the existing performance evaluation system which only pays attention to financial indicators. The original performance evaluation system has not considered the needs of external environment and its own strategy, and can not meet the requirements of the new situation. It is urgent to build a scientific and reasonable performance evaluation system to enhance the core competitiveness of urban commercial banks in China. As a comprehensive performance evaluation model, the balanced Scorecard performance evaluation system can not only link the performance of the enterprise with the strategy, but also have a strong maneuverability. Firstly, this paper points out that the competition of city commercial banks in our country is no longer the competition of profit, but the overall competition, including the core competence. Establishing a set of reasonable, complete and efficient performance evaluation system is helpful to enhance the core competitiveness of city commercial banks. The purpose of this paper is to establish a performance evaluation model suitable for the development of urban commercial banks. Secondly, through the comparative analysis of domestic and foreign commercial bank performance evaluation methods, combined with the characteristics of urban commercial banks in China, the necessity of introducing balanced scorecard into the performance evaluation system of urban commercial banks is made clear. This paper takes A city commercial bank as an example, combining with the actual situation of A city commercial bank, establishes the balanced scorecard performance evaluation system of A city commercial bank by using the analytic hierarchy process (AHP). This system takes the strategic goal of A city commercial bank as the starting point, and decomposes the strategic goal of A city commercial bank layer by layer into each department and every staff. The application of this system in A city commercial bank is evaluated and it is pointed out that A city commercial bank must develop in a balanced way if it wants to acquire and maintain the competitive power. Finally, this paper puts forward the safeguard measures of performance management system based on A city commercial bank. Balanced Scorecard performance evaluation system is a kind of high level, comprehensive information, conclusion the accurate performance evaluation method, to promote the healthy development of commercial banks in A city has certain practical significance.
【學(xué)位授予單位】:太原理工大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2015
【分類號】:F832.33
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