【摘要】：金融企業(yè)的聲譽(yù)風(fēng)險(xiǎn)是在社會(huì)公眾的思維空間中形成的,是對(duì)金融企業(yè)總體負(fù)面評(píng)價(jià)、判斷與感知信息積累的風(fēng)險(xiǎn)。聲譽(yù)風(fēng)險(xiǎn)爆發(fā)后傳導(dǎo)的過(guò)程,就是混亂的、價(jià)值異化的危機(jī)信息在金融體系內(nèi)部和社會(huì)公眾兩個(gè)路徑中流動(dòng)的過(guò)程。在這個(gè)傳導(dǎo)過(guò)程中,會(huì)在金融體系內(nèi)產(chǎn)生傳染效應(yīng)和競(jìng)爭(zhēng)效應(yīng);在社會(huì)公眾間產(chǎn)生羊群效應(yīng)和暈輪效應(yīng)�；谖覈�(guó)金融行業(yè)的情況,通過(guò)事件研究和行為分析,得出我國(guó)現(xiàn)階段金融體系間的傳染效應(yīng)和社會(huì)公眾間的羊群效應(yīng)占主導(dǎo)的結(jié)論。
[Abstract]:The reputation risk of financial enterprises is formed in the social public's thinking space, and it is the risk of negative evaluation, judgment and perception of the accumulation of information. The process of transmission after the outbreak of reputation risk is a chaotic, value-alienation crisis information flowing through the financial system and the public. In this process, contagion and competition will occur in the financial system, and herding and halo among the public. Based on the situation of our country's financial industry, through the research of events and behavior analysis, we draw the conclusion that the contagion effect among the financial systems and the herding effect among the public are dominant at the present stage in our country.
【作者單位】： 湖南大學(xué)金融與統(tǒng)計(jì)學(xué)院;
【分類(lèi)號(hào)】：F832.2

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