基于綜合經(jīng)營視角的商業(yè)銀行競爭力研究
[Abstract]:The competitiveness of commercial banks has always been a topic of concern to research institutions, scholars and financial practitioners. After 30 years of reform and opening up, great changes have taken place in China's financial industry. It is closely related to a country's economic and social development, and its effective operation can promote economic development and increase social welfare. The financial industry mainly includes three sub-industries: banking, securities and insurance, and banking is an extremely important industry among the three sub-industries. Therefore, this paper will study in the specific research process. As the financial comprehensive management involves the whole financial industrial cluster, the research process can not be separated from the analysis of other related industries, so this paper, facing the financial industrial cluster, investigates the development process and current situation of China's banking industry through the perspective of comprehensive management. With the entry of foreign banking institutions, the domestic financial market and industrial structure have undergone great changes. Commercial banks should not only face competition from domestic banks, but also from foreign banking institutions. The advantages of banking institutions to enhance their international competitiveness in the world financial markets in order to be invincible. Therefore, when studying the domestic banking industry, fully considering the background factors of financial opening, this paper makes a comparative analysis of foreign banks at home and abroad, and from the perspective of improving the international competitiveness of the industry to domestic banks. Industry is systematically analyzed.
Through the comparative study of the operation modes of Chinese and foreign financial industry, it is found that there are fundamental differences in the operation modes between Chinese and foreign banking institutions. Law and other factors affect the implementation of a separate business model, there are strict business restrictions between the various industries, so banks in the business model and scope of operation and foreign banks have many differences. In order to improve the international competitiveness, many financial institutions in China have formed a de facto mixed operation by setting up holding companies abroad and then circuitously entering the domestic market to carry out other previously restricted financial businesses. The concept of comprehensive management has been put forward.Some scholars have defined the comprehensive management mode as a transitional mode from separate operation to mixed operation.This paper borrows the concepts of existing scholars and extends them. This paper makes a systematic study of the banking industry in China from the perspective of industrial competitiveness.
Based on the above background and perspective, this paper chooses the SCP paradigm analysis method in industrial economics to conduct a comprehensive study on the competitiveness of commercial banks in China. Through the research on the market structure, market behavior and market performance of domestic banking industry, this paper analyzes the relationship between market structure, market behavior and market performance. The structure is measured and analyzed in detail. The differences between commercial banks and the impact of foreign banks on domestic banking institutions are analyzed. The performance of some commercial banks is evaluated comprehensively.
1, domestic commercial banks' management mode and comprehensive management level.
Firstly, this paper makes a literature study on the development process and current situation of domestic banking business model. From the aspects of financial supervision system and legal factors, this paper analyzes the disparity between Chinese and foreign commercial banks in business model and operation level. Furthermore, the domestic competitiveness and international competitiveness of commercial banks are further analyzed.
2, we study the market structure, behavior and performance of China's banking industry through the SCP paradigm.
This paper mainly measures and analyzes the market structure and corporate behavior and performance of China's banking industry through the SCP Paradigm Analysis in the theory of industrial economics. This paper makes a comparative analysis of the bank's corporate behavior including price behavior, marketing behavior and organizational adjustment behavior, and analyzes the differences between domestic banks and foreign banks in international integrated business through empirical research results such as bank card business and international settlement business. This paper evaluates the performance of China's commercial banks.
3. The evaluation index system of comprehensive competitiveness of commercial banks in China is constructed, and the comprehensive competitiveness of commercial banks in China is evaluated by factor analysis, and the results are compared with the ranking results of world famous magazine Bankers.
The possible innovations in this paper can be summarized as follows:
1. To study the competitiveness of commercial banks from the perspective of industrial economics. There are many studies on the competitiveness evaluation of commercial banks by domestic and foreign institutions and scholars, and the index system is relatively perfect, but there are many differences in the evaluation results. From micro-enterprise behavior analysis to performance evaluation, the analysis result is more thorough, the conclusion is more objective and the research process is more comprehensive.
2. This paper systematically evaluates the competitiveness of commercial banks from the perspective of comprehensive management. Comprehensive management can not only bring economies of scale and scope to financial institutions, but also maximize the benefits to the whole social welfare from the perspective of Pareto. It can effectively integrate social resources, improve the utilization of resources and meet the needs of enterprises. With the development trend of information technology, financial liberalization and globalization, more and more countries and regions are implementing financial mixed operation. With the increasingly fierce international competition, financial innovative products emerge in endlessly, and financial integration. The advantages of joint venture are becoming increasingly prominent, and it is also the trend of the development of the financial industry in the new era. It has become the potential competitive advantage of the future development of the financial industry. This paper systematically studies the comprehensive management level and competitiveness of China's commercial banks under the background of financial openness, and makes longitudinal and horizontal comparative studies. The advantage of this paper is that it expands the original perspective of diversification, evaluates the competitiveness of commercial banks comprehensively and systematically through the analysis of multi-factors, and defines the concept of comprehensive management concretely and extends it in a broad sense.
3. Comprehensive use of a variety of methods to evaluate the competitiveness of commercial banks to achieve integrated innovation. Commercial banks competitiveness evaluation methods have a variety of papers on a comparative study of various evaluation methods, found that data envelopment analysis (DEA) is suitable for commercial banks performance evaluation, factor analysis (FAM) is suitable for comprehensive evaluation. The requirement of dimension is relatively simple and easy to apply, but the requirement of sample size and index is relatively high. Normally, the sample data should be no less than two times the number of index variables. It is necessary to examine the profitability index, liquidity index, security index, stability and asset quality and other indicators, and to test the correlation of data processing to eliminate some data, so there are a few samples and index variables, evaluation results become not scientific and stable. The analysis method evaluates the performance of commercial banks from the angle of input and output, while the factor analysis method evaluates the comprehensive competitiveness of commercial banks. Both the factor analysis method and the analytic hierarchy process (AHP) are suitable for the comprehensive evaluation of the system, but the analytic hierarchy process needs to design questionnaires to determine the various levels through the expert scoring method. The index weight coefficient is complicated to operate and easy to have subjective factors, and the factor analysis method weight coefficient can be calculated by factor contribution rate, which is easy to operate and avoid subjective uncertainties. Therefore, this paper chooses factor analysis method to evaluate the comprehensive competitiveness of commercial banks on the basis of comprehensive evaluation of the advantages and disadvantages of various methods, and compares it with other methods. The results of envelope analysis are compared with those of Bankers magazine ranking. The results of multi-dimensional analysis and evaluation are more scientific and comprehensive, and the uncertainty caused by single evaluation method is avoided.
【學(xué)位授予單位】:東華大學(xué)
【學(xué)位級別】:博士
【學(xué)位授予年份】:2012
【分類號】:F832.33;F224
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