發(fā)布時(shí)間：2018-07-10 18:37

  本文選題：專用性資產(chǎn)投資 + 無形資產(chǎn)��； 參考：《西安電子科技大學(xué)》2012年碩士論文

【摘要】：企業(yè)競(jìng)爭(zhēng)力是企業(yè)在市場(chǎng)競(jìng)爭(zhēng)中所表現(xiàn)的一種外在的市場(chǎng)力量,是與競(jìng)爭(zhēng)對(duì)手抗衡、贏得市場(chǎng)份額,獲取利潤(rùn)時(shí)所表現(xiàn)出來的力量或能力,是企業(yè)綜合實(shí)力的體現(xiàn),對(duì)企業(yè)的未來發(fā)展有著重要影響。隨著專用性資產(chǎn)理論的提出與發(fā)展,人們逐漸意識(shí)到專用性資產(chǎn)存在于每一個(gè)企業(yè),并對(duì)企業(yè)的產(chǎn)品市場(chǎng)競(jìng)爭(zhēng)能力、融資能力以及資本結(jié)構(gòu)等都有著不同程度的影響。因此,以專用性資產(chǎn)為視角研究其對(duì)企業(yè)競(jìng)爭(zhēng)力的影響具有更高的理論與現(xiàn)實(shí)意義。 本文根據(jù)威廉姆森在進(jìn)行交易成本理論研究過程中對(duì)資產(chǎn)專用性的劃分,選取其中的兩類專用性資產(chǎn)即無形資產(chǎn)和人力資本來進(jìn)行研究,來探索專用性資產(chǎn)投資對(duì)企業(yè)競(jìng)爭(zhēng)力的影響情況。 首先,根據(jù)資產(chǎn)專用性理論與企業(yè)競(jìng)爭(zhēng)力理論的研究?jī)?nèi)容,界定了專用性資產(chǎn)和企業(yè)競(jìng)爭(zhēng)力的概念。通過對(duì)資產(chǎn)專用性理論相關(guān)的國(guó)內(nèi)外研究現(xiàn)狀的分析,明確了以專用性資產(chǎn)投資為視角研究其對(duì)企業(yè)競(jìng)爭(zhēng)力的影響是一個(gè)全新的研究方向。其次,建立了本文的研究模型并提出了相關(guān)假設(shè)。模型包括專用性資產(chǎn)投資和企業(yè)競(jìng)爭(zhēng)力兩個(gè)方面,其中專用性資產(chǎn)投資包括無形資產(chǎn)的專用性投資和人力資本的專用性投資兩個(gè)方面,企業(yè)競(jìng)爭(zhēng)力包括企業(yè)增長(zhǎng)能力、企業(yè)營(yíng)運(yùn)能力、企業(yè)市場(chǎng)競(jìng)爭(zhēng)能力和企業(yè)可持續(xù)發(fā)展能力四個(gè)方面。同時(shí),本文詳細(xì)介紹了各個(gè)指標(biāo)的量化方法,并通過實(shí)證分析對(duì)相關(guān)假設(shè)進(jìn)行了檢驗(yàn)。最后,根據(jù)研究模型和實(shí)證分析結(jié)果,得出本文所研究的專用性資產(chǎn)投資對(duì)企業(yè)競(jìng)爭(zhēng)力的影響路徑。即無形資產(chǎn)的專用性投資對(duì)企業(yè)增長(zhǎng)能力和可持續(xù)發(fā)展能力的影響不顯著,對(duì)企業(yè)的營(yíng)運(yùn)能力有正向影響,對(duì)企業(yè)的產(chǎn)品市場(chǎng)競(jìng)爭(zhēng)能力有負(fù)向影響；人力資本的專用性投資對(duì)企業(yè)的增長(zhǎng)能力和企業(yè)營(yíng)運(yùn)能力影響不顯著,對(duì)企業(yè)的市場(chǎng)競(jìng)爭(zhēng)能力有正向影響,對(duì)企業(yè)的可持續(xù)發(fā)展能力有負(fù)向影響；最終專用性資產(chǎn)投資整體上對(duì)企業(yè)的綜合競(jìng)爭(zhēng)力有正向影響。
[Abstract]:Enterprise competitiveness is a kind of external market power that the enterprise displays in the market competition. It is the strength or ability to compete with the competitors, win the market share, obtain the profit, and is the embodiment of the enterprise's comprehensive strength. It has an important impact on the future development of enterprises. With the development and development of the theory of specialized assets, people gradually realize that specialized assets exist in every enterprise, and have a different degree of influence on the market competitiveness, financing ability and capital structure of enterprises. Therefore, it has higher theoretical and practical significance to study its influence on enterprise competitiveness from the perspective of specialized assets. In this paper, according to Williamson's division of asset specificity in the course of transaction cost theory research, two kinds of special assets, intangible assets and human capital, are selected to study. To explore the impact of specific assets investment on the competitiveness of enterprises. Firstly, according to the research content of asset specificity theory and enterprise competitiveness theory, the concept of special assets and enterprise competitiveness is defined. Through the analysis of domestic and foreign research status of asset specificity theory, it is clear that it is a new research direction to study the impact of specific asset investment on enterprise competitiveness from the perspective of specific asset investment. Secondly, the research model of this paper is established and the relevant hypotheses are put forward. The model includes two aspects: specific asset investment and enterprise competitiveness. The special asset investment includes the specific investment of intangible assets and the specific investment of human capital. The competitiveness of enterprises includes the growth ability of enterprises. Enterprise operation ability, enterprise market competition ability and enterprise sustainable development ability four aspects. At the same time, the quantitative methods of each index are introduced in detail, and the hypothesis is tested by empirical analysis. Finally, according to the research model and empirical analysis results, this paper studies the specific asset investment on the competitiveness of enterprises. That is, the special investment of intangible assets has no significant influence on the growth ability and sustainable development ability of the enterprise, but has a positive effect on the operation ability of the enterprise, and a negative impact on the competitive ability of the enterprise's product market. The special investment of human capital has no significant influence on the growth ability and operation ability of the enterprise, but has a positive effect on the market competition ability of the enterprise, and a negative influence on the sustainable development ability of the enterprise. The final investment of special assets has a positive impact on the overall competitiveness of enterprises.
【學(xué)位授予單位】：西安電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F273.4;F832.48

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