本文選題：化德包商村鎮(zhèn)銀行 + 公司戰(zhàn)略　； 參考：《內(nèi)蒙古大學(xué)》2012年碩士論文

【摘要】：化德包商村鎮(zhèn)銀行是經(jīng)國(guó)家銀行業(yè)監(jiān)督管理部門(mén)批準(zhǔn)成立的具有獨(dú)立法人資格的新型農(nóng)村金融機(jī)構(gòu),于2011年12月19日開(kāi)業(yè),注冊(cè)資金3000萬(wàn),員工26名,是烏蘭察布市化德縣首家成立的村鎮(zhèn)銀行。作為一家新成立的村鎮(zhèn)銀行,明確其發(fā)展的內(nèi)外部環(huán)境,選擇什么樣的發(fā)展路徑和模式,對(duì)于其能否實(shí).現(xiàn)健康可持續(xù)發(fā)展具有至關(guān)重要的意義。 本文通過(guò)對(duì)化德包商村鎮(zhèn)銀行的內(nèi)外部發(fā)展戰(zhàn)略環(huán)境和發(fā)展條件分析,明晰外部的機(jī)遇與威脅和自身的優(yōu)劣勢(shì),找準(zhǔn)發(fā)展方向,進(jìn)一步明確發(fā)展戰(zhàn)略,為促進(jìn)化德包商村鎮(zhèn)銀行持續(xù)健康發(fā)展提供了思路和參考。 化德包商村鎮(zhèn)銀行以“建設(shè)現(xiàn)代化、本土化的好銀行”為戰(zhàn)略愿景,以“做最好的農(nóng)牧業(yè)金融服務(wù)集成商”為戰(zhàn)略目標(biāo),堅(jiān)持“三農(nóng)三牧”的市場(chǎng)定位,堅(jiān)定“服務(wù)專(zhuān)一、精耕細(xì)作”的經(jīng)營(yíng)理念�；掳檀彐�(zhèn)銀行發(fā)展的基本思路是：‘在戰(zhàn)略愿景和戰(zhàn)略目標(biāo)的導(dǎo)向下,緊扣主要從事100萬(wàn)元以下的“三農(nóng)三牧”業(yè)務(wù)這一核心的市場(chǎng)定位,圍繞核心客戶(hù)群,針對(duì)當(dāng)?shù)剞r(nóng)牧業(yè)市場(chǎng)特點(diǎn)找尋業(yè)務(wù)經(jīng)營(yíng)特色和定位,努力提高農(nóng)村金融業(yè)務(wù)的市場(chǎng)份額、核心競(jìng)爭(zhēng)力和創(chuàng)利能力,提高為農(nóng)牧產(chǎn)業(yè)客戶(hù)提供一攬子金融服務(wù)解決方案的能力,實(shí)現(xiàn)農(nóng)牧微小金融服務(wù)的外溢效應(yīng)和規(guī)模效應(yīng),不斷研發(fā)貼近農(nóng)牧業(yè)市場(chǎng)的運(yùn)營(yíng)管理模式,持續(xù)進(jìn)行農(nóng)牧業(yè)金融核心信貸技術(shù)的提煉,力爭(zhēng)三年內(nèi)實(shí)現(xiàn)創(chuàng)造農(nóng)牧業(yè)金融知名品牌的目標(biāo)。
[Abstract]:Huade contractor Village Bank is a new type of rural financial institution with independent legal personality approved by the State Banking Regulatory Department. It opened on December 19, 2011, with a registered capital of 30 million and 26 employees. It is the first village bank established in Huade County of Wulanchabu City. As a newly established village bank, it is clear that the internal and external environment of its development, and what kind of development path and mode should be chosen. Health and sustainable development is of great significance. Based on the analysis of the internal and external development strategy environment and development conditions of Huade contractor Village Bank, this paper clarifies the external opportunities and threats and their own advantages and disadvantages, finds out the development direction, and further clarifies the development strategy. For promoting the Huade contractor village bank sustainable and healthy development to provide ideas and references. With the strategic vision of "building a modern and local good bank" and "being the best agricultural and animal husbandry financial service integrator", the Huade contractor Village Bank adheres to the market orientation of "three agriculture, rural areas and three pastoralists" and firm "dedicated service." Intensive farming "management concept." The basic idea of the development of Huade contractor Village Bank is: 'under the guidance of strategic vision and strategic goal, we should closely adhere to the core market positioning of "three rural and three pastoral" business, which is mainly engaged in the business of "agriculture, rural areas, and three pastoral" below 1 million yuan, and revolve around the core customer base. In view of the characteristics of local agricultural and animal husbandry market, we should seek for the characteristics and positioning of business management, strive to improve the market share, core competitiveness and profit creation ability of rural financial business, and improve the ability to provide a package of financial service solutions for agricultural and livestock industry customers. To realize the spillover effect and scale effect of agricultural and animal husbandry micro financial services, to continuously develop the operation and management model close to the agricultural and animal husbandry market, and to continuously refine the core credit technology of agriculture and animal husbandry finance, Strive to achieve the goal of creating famous agricultural and animal husbandry financial brands within three years.
【學(xué)位授予單位】：內(nèi)蒙古大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F832.35

【參考文獻(xiàn)】

相關(guān)期刊論文 前9條

1 柳松;劉春桃;;村鎮(zhèn)銀行研究文獻(xiàn)綜述[J];重慶工商大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2009年06期

2 顧穎;謝正婷;;農(nóng)村資金互助合作組織與農(nóng)村合作基金會(huì)的比較分析[J];消費(fèi)導(dǎo)刊;2009年24期

3 魏先法;;西方社區(qū)銀行經(jīng)營(yíng)優(yōu)勢(shì)理論綜述[J];河北經(jīng)貿(mào)大學(xué)學(xué)報(bào);2012年03期

4 章芳芳;;村鎮(zhèn)銀行的界定與特點(diǎn)分析——從與商業(yè)銀行、農(nóng)村信用社、農(nóng)村合作基金會(huì)的比較出發(fā)[J];河南金融管理干部學(xué)院學(xué)報(bào);2008年03期

5 陳偉光;王姣麗;;淺析孟加拉鄉(xiāng)村銀行模式在我國(guó)的實(shí)踐[J];海南金融;2008年05期

6 曾之明;;我國(guó)村鎮(zhèn)銀行可持續(xù)發(fā)展模式與策略抉擇[J];湖南商學(xué)院學(xué)報(bào);2010年02期

7 郭素貞;;關(guān)于村鎮(zhèn)銀行運(yùn)行狀況的幾點(diǎn)思考[J];經(jīng)濟(jì)縱橫;2008年06期

8 中國(guó)人民銀行隨州市中心支行課題組;田光武;;村鎮(zhèn)銀行經(jīng)營(yíng)困境與可持續(xù)發(fā)展——來(lái)自我國(guó)第一家外資村鎮(zhèn)銀行的調(diào)查[J];武漢金融;2009年09期

9 馬曉光;;《村鎮(zhèn)銀行管理暫行規(guī)定》解讀[J];中國(guó)農(nóng)村信用合作;2007年02期

相關(guān)碩士學(xué)位論文 前8條

1 汪渙渙;我國(guó)村鎮(zhèn)銀行發(fā)展問(wèn)題研究[D];首都經(jīng)濟(jì)貿(mào)易大學(xué);2011年

2 丁璨;仙桃北農(nóng)商村鎮(zhèn)銀行可持續(xù)發(fā)展研究[D];華中農(nóng)業(yè)大學(xué);2011年

3 賴(lài)正球;美國(guó)社區(qū)銀行發(fā)展研究及借鑒[D];蘇州大學(xué);2007年

4 黃慶華;“三農(nóng)”貸款難與村鎮(zhèn)銀行的構(gòu)建[D];福建師范大學(xué);2007年

5 潘曉萍;村鎮(zhèn)銀行發(fā)展戰(zhàn)略初探[D];西南財(cái)經(jīng)大學(xué);2008年

6 楊華;中國(guó)村鎮(zhèn)銀行研究[D];復(fù)旦大學(xué);2009年

7 劉瑩;村鎮(zhèn)銀行發(fā)展的內(nèi)外部制約因素研究[D];蘭州大學(xué);2009年

8 熊頤舟;中外資村鎮(zhèn)銀行比較分析[D];廈門(mén)大學(xué);2009年

，

本文編號(hào)：2035719