本文選題：中國銀行營口分行 + 市場競爭戰(zhàn)略　； 參考：《東北大學》2012年碩士論文

【摘要】：隨著體制改革的深化、業(yè)務的逐漸發(fā)展和管理水平的提高,作為中國銀行的地方性分支機構(gòu)和營口地區(qū)首家外匯指定銀行,中國銀行營口分行經(jīng)營業(yè)績穩(wěn)步上升,在營口地區(qū)的市場占有量一度處于領先位置。由于菱鎂礦資源豐富、地理位置優(yōu)越、民營企業(yè)較多且普遍發(fā)展態(tài)勢良好以及沿海產(chǎn)業(yè)基地的飛速發(fā)展,近年來,大量股份制銀行及城市商業(yè)銀行紛紛進駐營口地區(qū),并憑借其優(yōu)秀的管理機制、服務質(zhì)量和用人機制搶占營口地區(qū)金融市場,給包括中國銀行在內(nèi)的四大國有銀行帶來了巨大的沖擊。因此,對中國銀行營口分行如何進行業(yè)務創(chuàng)新,如何爭取優(yōu)質(zhì)客戶進行深入研究,分析其面臨的機遇和挑戰(zhàn),探討其在營口地區(qū)的市場競爭地位,確定其市場競爭者并加以分析,進而研究其市場競爭戰(zhàn)略極具參考價值。 本文將以市場競爭戰(zhàn)略理論為基礎,運用SWOT分析法和比較法,結(jié)合經(jīng)濟數(shù)據(jù)和政策形勢對中國銀行營口分行的內(nèi)、外部環(huán)境進行論述,結(jié)合存貸款、中間業(yè)務、人力資源、管理體制等方面因素對中國銀行營口分行的優(yōu)勢、劣勢、面臨的機遇與挑戰(zhàn)進行全面分析并加以總結(jié),根據(jù)市場占有量的分析指出中國銀行營口分行的現(xiàn)實競爭者和潛在競爭者,對其競爭者的競爭實力、競爭目標和競爭策略進行詳細論述,對中國銀行營口分行的市場競爭目標和市場競爭策略進行確定,并對其實施市場競爭戰(zhàn)略的措施及保障進行深入研究。
[Abstract]:With the deepening of the system reform, the gradual development of business and the improvement of management level, as the local branch of the Bank of China and the first designated foreign exchange bank in Yingkou region, the operating performance of Yingkou Branch of Bank of China has risen steadily. Yingkou area in the market once in the leading position. Due to rich magnesite resources, superior geographical location, more private enterprises and good general development situation, and the rapid development of coastal industrial bases, a large number of joint-stock banks and urban commercial banks have been stationed in Yingkou area in recent years. And with its excellent management mechanism, service quality and personnel mechanism to seize the Yingkou regional financial market, including the Bank of China and other four state-owned banks brought a huge impact. Therefore, how to carry out business innovation in Yingkou Branch of Bank of China, how to obtain high quality customers are studied, the opportunities and challenges are analyzed, and the market competitive position in Yingkou area is discussed. It is of great reference value to identify and analyze its market competitors and to study its market competition strategy. Based on the theory of market competition strategy, this paper uses SWOT analysis method and comparative method, combined with economic data and policy situation to discuss the internal and external environment of Yingkou Branch of Bank of China, combined with deposit and loan, intermediate business, human resources. The advantages, disadvantages, opportunities and challenges faced by Yingkou Branch of Bank of China are comprehensively analyzed and summarized in the aspects of management system. According to the analysis of market share, this paper points out the realistic competitors and potential competitors of Yingkou Branch of Bank of China, and discusses in detail the competitive strength, competitive objectives and competitive strategies of its competitors. The market competition target and market competition strategy of Yingkou Branch of Bank of China are determined, and the measures and guarantee of implementing market competition strategy are studied in depth.
【學位授予單位】：東北大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F271;F832.33

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