本文選題：跨境人民幣 + 發(fā)展策略��； 參考：《吉林大學(xué)》2012年碩士論文

【摘要】：2009年4月8日，國務(wù)院常務(wù)會(huì)議決定，在上海市和廣東省廣州、深圳、珠海、東莞4城市開展跨境貿(mào)易人民幣結(jié)算試點(diǎn)，標(biāo)志著人民幣國際化戰(zhàn)略正式確立，跨境人民幣結(jié)算正式啟動(dòng)。在全面推廣的兩年多時(shí)間里，我國跨境人民幣業(yè)務(wù)呈現(xiàn)出爆炸式的發(fā)展勢(shì)頭，業(yè)務(wù)增長(zhǎng)迅速。從國家的角度來看，跨境人民幣結(jié)算是我國人民幣國際化進(jìn)程的第一步，是一項(xiàng)關(guān)系全局、關(guān)系長(zhǎng)遠(yuǎn)的戰(zhàn)略性業(yè)務(wù)；從商業(yè)銀行的角度來看，跨境人民幣業(yè)務(wù)關(guān)系各銀行未來5-10年核心競(jìng)爭(zhēng)力的建立，其快速發(fā)展為商業(yè)銀行帶來巨大商機(jī)，促進(jìn)商業(yè)銀行增強(qiáng)創(chuàng)新能力，推動(dòng)商業(yè)銀行加快海外網(wǎng)絡(luò)建設(shè)的步伐，提高全球化服務(wù)能力和水平。人民幣國際化的關(guān)鍵是我國金融市場(chǎng)的開放和發(fā)展程度，要么人民幣走不出去，只成為區(qū)域性貨幣，要么機(jī)制不健全人民幣定價(jià)權(quán)丟掉了，而商業(yè)銀行在這個(gè)過程中將承擔(dān)重要的歷史使命，發(fā)揮重大作用。從近期看，跨境人民幣業(yè)務(wù)作為一項(xiàng)新興的、戰(zhàn)略性的業(yè)務(wù)，對(duì)于各行而言都在同一條起跑線上，誰認(rèn)識(shí)的清楚，誰的方向明確，誰推進(jìn)的有力，誰就搶占了先機(jī)。本文從產(chǎn)品、渠道、營銷、風(fēng)險(xiǎn)防范的角度分析了JS銀行吉林分行跨境人民幣發(fā)展策略，結(jié)合吉林省區(qū)域特征和JS銀行自身業(yè)務(wù)經(jīng)營管理模式分析了在具體執(zhí)行層面發(fā)展跨境人民幣業(yè)務(wù)遇到的一些問題，提出了發(fā)展跨境人民幣業(yè)務(wù)的思路和策略，以期指導(dǎo)實(shí)踐工作。 本文在結(jié)構(gòu)安排上分為五個(gè)部分：第一部分緒論，，介紹了我國跨境人民幣業(yè)務(wù)的背景和推廣進(jìn)程、發(fā)展跨境人民幣業(yè)務(wù)的重要意義以及跨境人民幣業(yè)務(wù)發(fā)展中存在的問題；第二部分JS銀行吉林分行跨境人民幣業(yè)務(wù)現(xiàn)狀及問題，介紹了JS銀行吉林分行跨境人民幣業(yè)務(wù)發(fā)展?fàn)顩r，分析了當(dāng)前業(yè)務(wù)發(fā)展中存在的問題；第三部分JS銀行吉林分行跨境人民幣業(yè)務(wù)產(chǎn)品渠道建設(shè)策略分析，著重介紹了跨境人民幣業(yè)務(wù)創(chuàng)新產(chǎn)品和跨境人民幣清算渠道建設(shè)，以及商業(yè)銀行海外戰(zhàn)略布局建設(shè)；第四部分JS銀行吉林分行跨境人民幣業(yè)務(wù)市場(chǎng)定位與營銷措施，分別從客戶的關(guān)注點(diǎn)和客戶類型兩個(gè)維度對(duì)跨境人民幣市場(chǎng)細(xì)分和市場(chǎng)定位提出建議，運(yùn)用4P理論進(jìn)行市場(chǎng)營銷設(shè)計(jì)，對(duì)JS銀行吉林分行跨境人民幣業(yè)務(wù)拓展提出了具體建議；第五部分JS銀行吉林分行跨境人民幣業(yè)務(wù)的風(fēng)險(xiǎn)防范，分析了跨境人民幣業(yè)務(wù)涉及的信用風(fēng)險(xiǎn)、操作風(fēng)險(xiǎn)、國家風(fēng)險(xiǎn)、市場(chǎng)風(fēng)險(xiǎn)、政策風(fēng)險(xiǎn)，提出風(fēng)險(xiǎn)防范措施，保證業(yè)務(wù)健康發(fā)展。
[Abstract]:On April 8, 2009, the executive meeting of the State Council decided to launch a cross-border trade RMB settlement pilot project in Shanghai and four cities in Guangzhou, Shenzhen, Zhuhai and Dongguan in Guangdong Province, marking the formal establishment of the RMB internationalization strategy. Cross-border RMB settlement officially launched. In more than two years of comprehensive promotion, cross-border RMB business in China showed explosive development momentum and rapid growth. From the national point of view, cross-border RMB settlement is the first step in the process of RMB internationalization in China, and it is a strategic business related to the overall situation and the long-term; from the perspective of commercial banks, The establishment of core competitiveness of banks in the next 5-10 years will bring huge business opportunities to commercial banks, promote commercial banks to enhance their innovative ability, and accelerate the pace of overseas network construction by commercial banks. To improve the ability and level of global services. The key to the internationalization of the RMB is the degree of openness and development of our financial market. Either the RMB cannot go out and become only a regional currency, or the pricing power of the RMB is lost if the mechanism is not perfect. Commercial banks will play an important role in this process. In the near future, as a new and strategic business, the cross-border RMB business is at the same starting line for all banks. Who knows clearly, whose direction is clear, who has the strength to advance, who will seize the first opportunity. This paper analyzes the cross-border RMB development strategy of JS Bank Jilin Branch from the point of view of product, channel, marketing and risk prevention. Based on the regional characteristics of Jilin Province and JS Bank's own business management model, this paper analyzes some problems encountered in the development of cross-border RMB business at the specific level of execution, and puts forward some ideas and strategies for developing cross-border RMB business. With a view to guiding practical work. This paper is divided into five parts: the first part introduces the background and promotion process of cross-border RMB business in China, the significance of developing cross-border RMB business and the problems existing in the development of cross-border RMB business. The second part of JS Bank Jilin Branch cross-border RMB business status and problems, introduced the JS Bank Jilin Branch cross-border RMB business development, analysis of the current business development problems; The third part of JS Bank Jilin Branch cross-border RMB business product channel construction strategy analysis, focusing on cross-border RMB business innovation products and cross-border RMB clearing channel construction, as well as commercial banks overseas strategic layout construction; The fourth part of JS Bank Jilin Branch cross-border RMB business market positioning and marketing measures, respectively from the customer focus and customer type two dimensions of cross-border RMB market segmentation and market positioning recommendations. Using 4P theory to carry on the marketing design, put forward the concrete suggestion to the JS bank Jilin branch cross-border RMB business expansion; part five JS Bank Jilin branch cross-border RMB business risk prevention, the fifth part JS bank Jilin branch cross-border RMB business risk prevention, the JS bank Jilin branch cross-border RMB business risk prevention, This paper analyzes the credit risk, operational risk, national risk, market risk and policy risk involved in cross-border RMB business, and puts forward the risk prevention measures to ensure the healthy development of the business.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F832.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 中國工商銀行城市金融研究所課題組;詹向陽;胡浩;鄒新;溫信祥;趙幼力;趙新杰;朱妮;蔣近韓;王佳佳;王希婷;曾德彬;;人民幣區(qū)域化給中資商業(yè)銀行帶來的機(jī)遇與挑戰(zhàn)[J];金融論壇;2010年04期

2 高玲;;人民幣跨境貿(mào)易結(jié)算的現(xiàn)狀及發(fā)展前景[J];當(dāng)代經(jīng)濟(jì);2009年22期

3 劉書蘭;;人民幣跨境貿(mào)易結(jié)算面臨的問題與對(duì)策分析[J];對(duì)外經(jīng)貿(mào)實(shí)務(wù);2009年08期

4 杜莉芬;;對(duì)跨境貿(mào)易人民幣結(jié)算的思考[J];合作經(jīng)濟(jì)與科技;2009年23期

5 杜榮耀;朱魯秀;;跨境貿(mào)易人民幣結(jié)算催生人民幣離岸市場(chǎng)[J];經(jīng)濟(jì)導(dǎo)刊;2009年11期

6 楊宇俊;;后危機(jī)時(shí)代中國銀行業(yè)的戰(zhàn)略轉(zhuǎn)型[J];經(jīng)濟(jì)師;2010年02期

7 谷穎捷;;商業(yè)銀行人民幣跨境產(chǎn)品創(chuàng)新與資產(chǎn)負(fù)債管理[J];金融會(huì)計(jì);2010年11期

8 馮煒;從市場(chǎng)營銷組合談國際結(jié)算業(yè)務(wù)[J];金融理論與實(shí)踐;2001年07期

9 王莉榕;李華雪;;商業(yè)銀行開展跨境貿(mào)易人民幣結(jié)算業(yè)務(wù)的思考[J];金融與經(jīng)濟(jì);2010年05期

10 陳莘;;跨境人民幣結(jié)算業(yè)務(wù)初探[J];經(jīng)濟(jì)師;2011年06期

相關(guān)重要報(bào)紙文章 前1條

1 王宇;[N];中國經(jīng)濟(jì)時(shí)報(bào);2009年

相關(guān)碩士學(xué)位論文 前1條

1 李國林;人民幣匯率預(yù)期的穩(wěn)定性與國際資本流動(dòng)關(guān)系的實(shí)證研究[D];中國海洋大學(xué);2009年

本文編號(hào)：1963260