本文選題：互聯(lián)網(wǎng)金融 + 金融P2P��； 參考：《蘭州大學(xué)》2015年碩士論文

【摘要】：互聯(lián)網(wǎng)金融P2P是近來金融行業(yè)研究的熱點(diǎn),也是國家十分關(guān)注和重點(diǎn)扶持的創(chuàng)新項(xiàng)目。本論文以快匯寶互聯(lián)網(wǎng)金融P2P為研究對象,在研究過程中,結(jié)合了現(xiàn)代企業(yè)的管理思想、理論和互聯(lián)網(wǎng)的特點(diǎn),并以商業(yè)計(jì)劃書的形式,對項(xiàng)目做了整體的分析和介紹,其摘要如下：第一,介紹了互聯(lián)網(wǎng)金融P2P的歷史背景、市場競爭情況、發(fā)展及利潤空間；第二,重點(diǎn)介紹了項(xiàng)目的戰(zhàn)略規(guī)劃、組織架構(gòu)和團(tuán)隊(duì)構(gòu)成；第三,描述了快匯寶互聯(lián)網(wǎng)金融P2P項(xiàng)目的業(yè)務(wù)結(jié)構(gòu)、產(chǎn)品特色,并對項(xiàng)目的競爭環(huán)境、美好前景進(jìn)行了分析和展望；第四,結(jié)合現(xiàn)階段市場的客觀情況,對項(xiàng)目的市場規(guī)模、行業(yè)競爭等情況進(jìn)行了分析,同時(shí),對未來3年的銷售情況進(jìn)行了預(yù)測；第五,重點(diǎn)介紹了市場開拓的策略,其主要內(nèi)容包括：市場目標(biāo)、細(xì)分市場、產(chǎn)品定位等；第六,著重描述了項(xiàng)目的融資需求、盈利情況、風(fēng)險(xiǎn)規(guī)避及退出機(jī)制；第七,介紹了項(xiàng)目的實(shí)施規(guī)劃,并明確了每階段的實(shí)施重點(diǎn)和時(shí)間節(jié)點(diǎn)；最后,從整體上,對本項(xiàng)目進(jìn)行了總結(jié)和展望。經(jīng)過上述內(nèi)容的介紹與分析,可得出一個(gè)結(jié)論：快匯寶互聯(lián)網(wǎng)金融P2P項(xiàng)目,是一個(gè)可行性強(qiáng)、投資回報(bào)率高、市場前景廣闊的項(xiàng)目。
[Abstract]:Internet Financial Peer - to - Peer ( P2P ) is a hot spot in recent financial industry research , and it is an innovative project with great concern and support for the country . In the course of the research , this paper combines the management thoughts , theories and the characteristics of modern enterprises , and makes a whole analysis and introduction to the project in the form of business plan . The paper is as follows : First , it introduces the historical background , market competition situation , development and profit space of the Internet financial P2P .
Secondly , it focuses on the strategic planning , organizational structure and team composition of the project .
Thirdly , it describes the business structure and product characteristics of the fast Huibao Internet financial P2P project , and analyzes and prospects the competitive environment and prospects of the project .
Fourthly , according to the objective condition of the market in the present stage , the market scale , industry competition and so on of the project are analyzed , meanwhile , the sales situation in the next three years is forecasted ;
The fifth chapter focuses on the strategy of market development , its main contents include market goal , market segment , product positioning and so on .
Sixthly , the financing demand , profitability , risk avoidance and exit mechanism of the project are described emphatically .
Seventh , the implementation plan of the project is introduced , and the implementation priority and time node of each stage are defined ;
Finally , from the whole , this project is summarized and looked forward . After the introduction and analysis of the above content , it is concluded that the fast Huibao Internet financial P2P project is a project with strong feasibility , high investment return and broad market prospect .

【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F724.6;F832.4

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本文編號：1873150