發(fā)布時(shí)間：2018-04-27 07:25

  本文選題：證券公司 + 經(jīng)紀(jì)業(yè)務(wù)��； 參考：《哈爾濱理工大學(xué)》2012年碩士論文

【摘要】：目前，中小型券商的發(fā)展處于困境，有針對(duì)性地制定經(jīng)紀(jì)業(yè)務(wù)競爭策略已成為券商經(jīng)營中的核心問題。 本文在總結(jié)國內(nèi)外證券經(jīng)紀(jì)業(yè)務(wù)競爭策略的相關(guān)理論研究的基礎(chǔ)上，從主要業(yè)務(wù)狀況、經(jīng)紀(jì)業(yè)務(wù)內(nèi)部環(huán)境和外部環(huán)境三個(gè)方面，對(duì)J證券公司經(jīng)紀(jì)業(yè)務(wù)內(nèi)外部環(huán)境進(jìn)行了詳盡的分析。以此客觀依據(jù)，，運(yùn)用SWOT分析，分析了J證券公司經(jīng)紀(jì)業(yè)務(wù)的品牌、地緣、技術(shù)與服務(wù)平臺(tái)和企業(yè)文化等競爭優(yōu)勢；分析了市場開發(fā)與業(yè)務(wù)創(chuàng)新能力下降、產(chǎn)品但一切覆蓋面小、忽視客戶投資需求等競爭劣勢；分析了經(jīng)紀(jì)業(yè)務(wù)結(jié)構(gòu)和經(jīng)營模式等發(fā)展?jié)摿�；分析了�?jīng)紀(jì)業(yè)務(wù)市場集中度、周期波動(dòng)性、競爭環(huán)境等方面存在的威脅。 針對(duì)分析J證券公司經(jīng)紀(jì)業(yè)務(wù)現(xiàn)狀和存在的問題，結(jié)合J證券公司的內(nèi)外部環(huán)境和經(jīng)紀(jì)業(yè)務(wù)轉(zhuǎn)型的契機(jī)，從公司組織架構(gòu)優(yōu)化、管理措施改進(jìn)、經(jīng)營模式調(diào)整、新產(chǎn)品開發(fā)等方面提出了完善J證券公司經(jīng)紀(jì)業(yè)務(wù)競爭策略的系列建議。其中，優(yōu)化組織架構(gòu)和改進(jìn)管理措施是建立和完善經(jīng)紀(jì)業(yè)務(wù)競爭策略的重要基礎(chǔ)；調(diào)整經(jīng)營模式和加強(qiáng)新產(chǎn)品開發(fā)，才能充分滿足客戶需求，提高客戶滿意度，這是提高J證券公司經(jīng)紀(jì)業(yè)務(wù)競爭力的關(guān)鍵。
[Abstract]:At present, the development of small and medium-sized securities companies is in a difficult position, and it has become the core problem in the operation of securities companies to formulate the competitive strategy of brokerage business. On the basis of summarizing the relevant theoretical research of domestic and foreign securities brokerage business competition strategy, this paper analyzes the main business situation, the internal environment and the external environment of the brokerage business. This paper makes a detailed analysis of the internal and external environment of brokerage business in J Securities Company. Based on this objective basis, using SWOT analysis, this paper analyzes the competitive advantages of the brokerage business of J Securities Company, such as brand, geography, technology and service platform and corporate culture, and analyzes the decline of market development and business innovation ability, but the small coverage of all products, It also analyzes the development potential of brokerage business structure and business model, and analyzes the threats to the market concentration, cycle volatility and competitive environment of brokerage business. According to the analysis of the present situation and existing problems of brokerage business in J Securities Company, combined with the internal and external environment of J Securities Company and the opportunity of the transformation of brokerage business, from the optimization of the company's organizational structure, the improvement of management measures, the adjustment of business model, New product development and other aspects put forward a series of suggestions to perfect the competitive strategy of brokerage business of J Securities Company. Among them, optimizing the organization structure and improving the management measures are the important foundation of establishing and perfecting the competitive strategy of brokerage business, adjusting the business model and strengthening the new product development, can fully meet the customer's demand, improve the customer's satisfaction, This is to improve J securities brokerage business competitiveness key.
【學(xué)位授予單位】：哈爾濱理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F272;F832.39

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