本文選題：網(wǎng)點轉(zhuǎn)型 + 銷售模型　； 參考：《吉林大學(xué)》2012年碩士論文

【摘要】：本文結(jié)合郵儲銀行營業(yè)網(wǎng)點的實際情況，借鑒國內(nèi)外先進商業(yè)銀行的成功經(jīng)驗，對郵儲銀行的營業(yè)網(wǎng)點轉(zhuǎn)型進行了深入研究與探討，設(shè)計出適合郵儲銀行的網(wǎng)點轉(zhuǎn)型實施方案。 郵儲銀行是一家新成立的大型國有商業(yè)銀行，雖然有著多年的儲蓄業(yè)務(wù)發(fā)展經(jīng)驗，但其營業(yè)網(wǎng)點的經(jīng)營管理能力與先進商業(yè)銀行相比還有不小的差距，粗放的經(jīng)營管理水平已經(jīng)不能滿足快速發(fā)展的金融市場需要，難以在激烈的市場競爭中獲得優(yōu)異的業(yè)績，需要通過網(wǎng)點轉(zhuǎn)型來提高經(jīng)營管理水平，吸引并留住高端客戶，推動郵儲銀行逐步的發(fā)展壯大。 本文綜合運用項目組織、項目質(zhì)量控制、市場營銷策略等研究方法，對郵儲銀行營業(yè)網(wǎng)點的現(xiàn)狀及存在的問題進行了深入剖析，，研究了網(wǎng)點轉(zhuǎn)型對促進郵儲銀行發(fā)展的重要作用與意義，借鑒國內(nèi)外先進的商業(yè)銀行網(wǎng)點轉(zhuǎn)型成功經(jīng)驗，提出了郵儲銀行網(wǎng)點轉(zhuǎn)型的具體實施方案。在網(wǎng)點建設(shè)上要合理進行網(wǎng)點功能分區(qū)，優(yōu)化網(wǎng)點營業(yè)環(huán)境；在營銷上應(yīng)該主動出擊，與客戶建立良好的關(guān)系，深度挖掘客戶需求，詳細制定了網(wǎng)點服務(wù)及銷售的工作流程，指出了網(wǎng)點轉(zhuǎn)型順利實施的保障措施。本文理論與實踐相結(jié)合，方案具體，措施明確，具有較強的可操作性，希望能夠?qū)︵]儲銀行的網(wǎng)點轉(zhuǎn)型提供一定的借鑒作用。
[Abstract]:Based on the actual situation of postal savings bank outlets and the successful experience of advanced commercial banks at home and abroad, this paper makes a thorough study and discussion on the transformation of postal savings bank outlets, and designs a scheme for implementing the transformation of postal savings bank outlets.The Postal savings Bank is a newly established large state-owned commercial bank. Although it has many years of experience in the development of its savings business, its operating and management capabilities are still not small compared with those of the advanced commercial banks.Extensive management level can not meet the needs of the rapidly developing financial market, and it is difficult to obtain excellent performance in the fierce market competition. It is necessary to improve the management level through network transformation to attract and retain high-end customers.To promote the postal savings bank's gradual development and growth.Based on the research methods of project organization, project quality control and marketing strategy, this paper makes a thorough analysis of the present situation and existing problems of postal savings bank outlets.This paper studies the important role and significance of network transformation in promoting the development of Postal savings Bank, draws lessons from the successful experiences of domestic and foreign advanced commercial banks, and puts forward the concrete implementation scheme of the transformation of Postal savings Bank outlets.In the construction of the network, we should reasonably divide the function of the network, optimize the business environment of the network, take the initiative in marketing, establish a good relationship with the customer, dig in depth the customer's demand, and elaborate the work flow of the service and sales of the network.The guarantee measures for the smooth implementation of network transformation are pointed out.This paper combines theory with practice, the plan is concrete, the measure is clear, has the strong maneuverability, hoped can provide the certain reference function to the postal savings bank's dot transformation.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F832.2

【引證文獻】

相關(guān)碩士學(xué)位論文 前1條

1 游順濤;Z市郵儲銀行網(wǎng)點轉(zhuǎn)型方案研究[D];廣東商學(xué)院;2013年

本文編號：1764205