本文選題：銀行客戶經(jīng)理　切入點(diǎn)：培訓(xùn)　出處：《遼寧大學(xué)》2012年碩士論文

【摘要】：在現(xiàn)階段,我國(guó)商業(yè)銀行存在多種多樣的競(jìng)爭(zhēng)態(tài)勢(shì),主要包括人才奪爭(zhēng)、擴(kuò)張機(jī)構(gòu)、創(chuàng)新業(yè)務(wù)等許多方面,但歸根結(jié)底還是在人力資源的爭(zhēng)奪上。過(guò)去幾年,A商業(yè)銀行大力推進(jìn)教育培訓(xùn)工作的改革、發(fā)展與創(chuàng)新,基本形成以全員培訓(xùn)體系、培訓(xùn)管理和實(shí)施體系、培訓(xùn)資源體系為主體的教育培訓(xùn)體系,培訓(xùn)制度日益完善、基礎(chǔ)逐步夯實(shí),各層次、各類別崗位培訓(xùn)協(xié)調(diào)推進(jìn),在圍繞中心、服務(wù)大局方面發(fā)揮了積極的作用。未來(lái)三年,是A商業(yè)銀行持續(xù)推進(jìn)戰(zhàn)略轉(zhuǎn)型的重要階段。要在激烈的市場(chǎng)競(jìng)爭(zhēng)中脫穎而出,人才資源越來(lái)越成為關(guān)鍵資源和不竭動(dòng)力,教育培訓(xùn)的全局性地位和作用也將愈加突顯。面對(duì)新形勢(shì)新任務(wù),教育培訓(xùn)工作必須進(jìn)一步提升專業(yè)服務(wù)能力,在建設(shè)國(guó)際一流現(xiàn)代金融企業(yè)進(jìn)程中更好地提供智力支持和人才保障。 在銀行的運(yùn)營(yíng)過(guò)程中,銀行與客戶交流的橋梁是銀行客戶經(jīng)理,客戶經(jīng)理需要以客戶為中心,時(shí)時(shí)刻刻具備服務(wù)意識(shí),并且通過(guò)建立維護(hù)客戶關(guān)系,處理客戶的各種業(yè)務(wù)。作為銀行客戶經(jīng)理,需要具備的基本條件是要有較強(qiáng)的溝通能力和系統(tǒng)的策略營(yíng)銷技巧,在此基礎(chǔ)上,調(diào)動(dòng)所有的各項(xiàng)資源為客戶提供系統(tǒng)化的綜合服務(wù)。 員工隊(duì)伍建設(shè)的戰(zhàn)略性、基礎(chǔ)性、先導(dǎo)性工作又是教育培訓(xùn),是打造企業(yè)核心競(jìng)爭(zhēng)力、實(shí)現(xiàn)可持續(xù)發(fā)展的重要保障。本文以A商業(yè)銀行為研究對(duì)象,通過(guò)對(duì)客戶經(jīng)理培訓(xùn)工作中存在的問(wèn)題進(jìn)行深入分析,結(jié)合該行業(yè)務(wù)發(fā)展實(shí)際情況及戰(zhàn)略目標(biāo)要求,詳細(xì)研究分析了該行客戶經(jīng)理培訓(xùn)存在問(wèn)題和原因所在,并借鑒其他知名企業(yè)的培訓(xùn)經(jīng)驗(yàn),適當(dāng)提出全面的對(duì)策,以希望能為A商業(yè)銀行的客戶經(jīng)理培訓(xùn)工作提供參考資料,進(jìn)一步促進(jìn)國(guó)內(nèi)銀行業(yè)客戶經(jīng)理培訓(xùn)工作的科學(xué)化和規(guī)范化,提升培訓(xùn)的針對(duì)性和有效性。
[Abstract]:In the past few years , A commercial bank has played a positive role in the reform , development and innovation of education training . In the past few years , A commercial bank has played a positive role in the reform , development and innovation of education and training . In the past few years , A commercial bank has played a positive role in the reform , development and innovation of education and training .

During the operation of the bank , the bridge between the bank and the customer is the bank account manager , the account manager needs to be the center of the customer , the customer manager needs to have the service consciousness in time and time , and through the establishment and maintenance of the customer relationship , the customer ' s various businesses are handled . As the bank account manager , the basic condition that needs to be met is to have stronger communication ability and the strategy marketing skills of the system , and on the basis of this , all the resources are mobilized to provide systematic integrated services for the customers .

The strategic , basic , leading and educational training of the staff team is an important guarantee to build the core competence of the enterprise and realize the sustainable development . In this paper , a commercial bank is used as the research object , the problems and reasons for the training of the customer manager of the bank are analyzed in detail , and the training experience of other well - known enterprises is taken into consideration , so as to provide reference materials for the training work of the customer manager of A commercial bank , and further promote the scientific and standardization of the training work of the domestic banking account manager , and improve the pertinence and effectiveness of the training .

【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F272.92;F832.33

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 覃海英;;關(guān)于加強(qiáng)銀行職工培訓(xùn)工作的探討[J];經(jīng)營(yíng)管理者;2012年12期

2 李亞?wèn)|;;基層人民銀行干部培訓(xùn)管理與效益分析[J];甘肅金融;2012年01期

3 ;《銀行監(jiān)管國(guó)際培訓(xùn)講座》[J];國(guó)際融資;2012年01期

4 ;《銀行監(jiān)管國(guó)際培訓(xùn)講座》[J];國(guó)際融資;2012年06期

5 高儷珊;;培訓(xùn)滿意度效應(yīng)分析——一個(gè)銀行的案例分析[J];繼續(xù)教育;2011年10期

6 馬萬(wàn)敬;賀坤;;國(guó)有商業(yè)銀行人力資源培訓(xùn)問(wèn)題研究[J];經(jīng)濟(jì)視角;2012年02期

7 彭煒萊;;基于勝任力的商業(yè)銀行員工培訓(xùn)需求分析模型與應(yīng)用[J];金融經(jīng)濟(jì);2012年02期

8 范海鴻;;ERM框架下人民銀行培訓(xùn)中心風(fēng)險(xiǎn)管理研究[J];金融縱橫;2012年01期

9 孫炳新;;商業(yè)銀行員工培訓(xùn)對(duì)基層人民銀行培訓(xùn)工作的啟示[J];金融縱橫;2010年08期

10 雷鵬;;淺論商業(yè)銀行教育培訓(xùn)工作[J];河北金融;2012年02期

，

本文編號(hào)：1700150