本文關鍵詞： 商業(yè)銀行 社會責任 核心競爭力 主成分分析　出處：《南昌大學》2015年碩士論文　論文類型：學位論文

【摘要】：學術界對于企業(yè)社會責任的探討一直長久不衰。在經濟全球化的發(fā)展趨勢下,企業(yè)承擔社會責任成為獲取競爭優(yōu)勢的重要戰(zhàn)略。而商業(yè)銀行作為金融機構的重要部分,承擔著不可替代的作用,但是近年來商業(yè)銀行危機頻發(fā),出現(xiàn)了很多影響商業(yè)銀行自身信譽的惡性事件,同時銀行間的競爭也日益加劇,而我國商業(yè)銀行在國際上的地位還亟待提升,社會大眾越來越迫切需要商業(yè)銀行承擔其社會責任。但是履行責任本身會承擔成本,是否能長期提升自己的競爭能力,達到商業(yè)銀行與利益相關者互利共贏的局面成為商業(yè)銀行面臨的重要問題之一。因此研究商業(yè)銀行社會責任與核心競爭力之間的關系具有重要意義。通過梳理國內外相關文獻,不難發(fā)現(xiàn)理論界對于企業(yè)社會責任的研究主要集中于企業(yè)社會責任與財務績效的相關性研究,研究結論多樣,并沒有得出一致的說法。理論界對于商業(yè)銀行社會責任的研究,從社會責任與核心競爭力角度進行探討的文獻相對較少,從指標選取到方法運用上面還不夠成熟。本文從商業(yè)銀行所面臨的背景出發(fā),從社會責任、核心競爭力以及二者之間的關系三個方面回顧相關文獻,結合相關理論,在利益相關者視角下將商業(yè)銀行社會責任分為對政府、股東、客戶、員工、社區(qū)的責任。結合以往文獻,構建商業(yè)銀行社會責任與核心競爭力的指標體系,并利用20家商業(yè)銀行2008年到2013年的數(shù)據(jù)為樣本,通過主成分分析法對商業(yè)銀行社會責任與核心競爭力的相關指標進行分析,得出綜合得分,在此基礎上分析兩者之間的關系。經過多次回歸,結果顯示商業(yè)銀行承擔社會責任無論是當期還是長期都與核心競爭力呈顯著的正相關關系。
[Abstract]:The discussion of corporate social responsibility in academic circles has been lasting for a long time. Under the development trend of economic globalization. Corporate social responsibility has become an important strategy to obtain competitive advantage. Commercial banks, as an important part of financial institutions, play an irreplaceable role, but in recent years, commercial bank crises occur frequently. There have been a lot of malignant events affecting the credibility of commercial banks, and the competition among banks is increasingly intensified. However, the status of commercial banks in China needs to be promoted urgently in the world. The public is more and more in need of commercial banks to assume their social responsibility, but the responsibility itself will bear the costs, whether it can improve their competitiveness for a long time. To achieve a win-win situation between commercial banks and stakeholders has become one of the important problems faced by commercial banks. Therefore, it is of great significance to study the relationship between social responsibility and core competitiveness of commercial banks. Internal and external literature. It is not difficult to find that the theoretical research on corporate social responsibility mainly focuses on the correlation between corporate social responsibility and financial performance. There is no consistent view. There is relatively little literature on the social responsibility of commercial banks from the perspective of social responsibility and core competitiveness. From the selection of indicators to the use of methods above is not mature. From the commercial banks facing the background, from the social responsibility, core competitiveness and the relationship between the three aspects of the review of relevant literature. Combined with the relevant theory, the commercial bank social responsibility is divided into the government, shareholders, customers, employees, community responsibility under the perspective of stakeholders. Combined with previous literature. To construct the index system of social responsibility and core competence of commercial banks, and use the data of 20 commercial banks from 2008 to 2013 as samples. Through the principal component analysis of commercial bank social responsibility and core competitiveness of the relevant indicators to analyze the comprehensive score on the basis of the analysis of the relationship between the two. After multiple regression. The results show that commercial banks' social responsibility has a significant positive correlation with the core competence both in the current period and in the long run.
【學位授予單位】：南昌大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F270;F271;F832.33

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