本文關(guān)鍵詞： 平衡計(jì)分卡 A證券營(yíng)業(yè)部 績(jī)效管理　出處：《大連理工大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：選擇BSC在A證券營(yíng)業(yè)部績(jī)效管理中的應(yīng)用研究有助于A證券營(yíng)業(yè)部接受先進(jìn)的績(jī)效管理理念和方法,明確自己的戰(zhàn)略目標(biāo)和價(jià)值定位,提高A證券營(yíng)業(yè)部的核心競(jìng)爭(zhēng)力,創(chuàng)立S公司在D市的品牌形象。 平衡計(jì)分卡從財(cái)務(wù)、客戶、內(nèi)部業(yè)務(wù)流程、創(chuàng)新與學(xué)習(xí)成長(zhǎng)四個(gè)獨(dú)特的維度對(duì)企業(yè)的經(jīng)營(yíng)活動(dòng)進(jìn)行全方位的、多元化的動(dòng)態(tài)分析、監(jiān)控和管理,且以目標(biāo)定量的方式去合理地評(píng)估績(jī)效,是當(dāng)代一種先進(jìn)的管理理念和管理工具。但它也有其自身的不足,指標(biāo)繁多、不易操作、因果關(guān)系的設(shè)定建立在假設(shè)的基礎(chǔ)上等。事實(shí)上,當(dāng)代任何一種先進(jìn)的管理理念和工具都有其長(zhǎng)處與不足,揚(yáng)長(zhǎng)補(bǔ)短、綜合運(yùn)用先進(jìn)的管理工具是一種必然的選擇。A證券營(yíng)業(yè)部在選擇運(yùn)用平衡計(jì)分卡優(yōu)化績(jī)效管理體系時(shí),堅(jiān)持突出了平衡計(jì)分卡的“平衡”性,從四個(gè)維度去優(yōu)化；又堅(jiān)持了從A證券營(yíng)業(yè)部的實(shí)際出發(fā),使優(yōu)化后的績(jī)效管理體系具有個(gè)性化,易于操作的特點(diǎn)：同時(shí)在優(yōu)化過(guò)程中也吸取了其它方法的長(zhǎng)處以克服平衡計(jì)分卡的不足,使優(yōu)化后的A證券營(yíng)業(yè)部績(jī)效管理體系具有綜合性的特點(diǎn)。為保證優(yōu)化后的績(jī)效管理體系更好的實(shí)施,A證券營(yíng)業(yè)部采取了加強(qiáng)領(lǐng)導(dǎo)的力度,加強(qiáng)溝通的力度,加強(qiáng)調(diào)控的力度等措施,并且在實(shí)施中運(yùn)用了系統(tǒng)的信息技術(shù)。 在運(yùn)用BSC設(shè)計(jì)A證券營(yíng)業(yè)部時(shí),A證券營(yíng)業(yè)部首先明確了愿景,將近期愿景定為開拓市場(chǎng),扭虧為盈,市場(chǎng)占有率達(dá)D市0.5%,將長(zhǎng)期愿景確定為業(yè)績(jī)進(jìn)入全國(guó)證券營(yíng)業(yè)部先進(jìn)行列,D市市場(chǎng)占有率達(dá)3.5%。為此,在財(cái)務(wù)維度要降低資產(chǎn)負(fù)債率增加理財(cái)產(chǎn)品銷售額；在客戶維度,把客戶增長(zhǎng)率年均提升為30%做為挑戰(zhàn)性目標(biāo)值；把創(chuàng)新流程確定為拓展渠道發(fā)展新客戶；在學(xué)習(xí)成長(zhǎng)維度,通過(guò)加強(qiáng)培訓(xùn)等方式,打造一支富有創(chuàng)新能力且基本穩(wěn)定的團(tuán)隊(duì)。
[Abstract]:Choosing BSC in the performance management of A securities sales department is helpful for A securities sales department to accept advanced performance management concepts and methods and to clarify its strategic objectives and value orientation. Improve the core competitiveness of the A Securities sales Department, and create the brand image of S Company in D City. Balanced scorecard from the financial, customer, internal business processes, innovation and learning growth of the four unique dimensions of the business activities of the all-round, diversified dynamic analysis, monitoring and management. And it is an advanced management concept and management tool to evaluate performance reasonably in the way of objective quantification, but it also has its own shortcomings, many indicators, not easy to operate. The establishment of causality is based on the hypothesis. In fact, any modern advanced management concept and tools have their strengths and weaknesses, complement each other. Comprehensive use of advanced management tools is an inevitable choice. A Securities Business Department in choosing to use the balanced Scorecard to optimize the performance management system, adhere to highlight the balanced Scorecard "balance". Optimize from four dimensions; And adhere to the reality of A securities sales department, so that the optimized performance management system has a personalized. Easy to operate features: at the same time in the optimization process also learned the advantages of other methods to overcome the shortcomings of the balanced scorecard. In order to ensure the better implementation of the optimized performance management system, the A securities sales department has taken the strength of leadership and communication. Strengthen the measures such as regulation and control, and in the implementation of the use of systematic information technology. In the use of BSC to design A securities sales department, the first clear vision of the A Securities sales Department, the vision for the near future as a market, turn losses into profits, market share reached D City 0.5%. The long-term vision is that the market share of D city should reach 3.50.In the financial dimension, the ratio of assets and liabilities should be reduced and the sales of financial products should be increased. In the customer dimension, increasing the average growth rate of customers to 30% per year is a challenging target; Define the innovation process to develop new customers through expanding channels; In the dimension of learning and growth, we can build a team with innovative ability and basic stability by strengthening training and so on.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F272.92;F832.51

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本文編號(hào)：1441727