【摘要】：旅游是一種重要的涉及社會(huì)、經(jīng)濟(jì)、文化等眾多層面的綜合性現(xiàn)象。近年來(lái),中國(guó)旅游業(yè)正以前所未有的速度向前發(fā)展,據(jù)世界旅游組織預(yù)測(cè),到2020年,中國(guó)將成為世界第一大旅游接待國(guó)和第四大旅游出境國(guó)。旅游業(yè)已成為現(xiàn)代產(chǎn)業(yè)中一個(gè)重要的組成部分,所占的比重越來(lái)越大,在國(guó)民經(jīng)濟(jì)中的作用不斷顯現(xiàn),旅游業(yè)正是因?yàn)槠鋸?qiáng)勁的發(fā)展勢(shì)頭而被稱作“朝陽(yáng)產(chǎn)業(yè)”。旅游業(yè)包含著“吃、住、行、游、購(gòu)、娛”六大要素,其中旅游購(gòu)物收入是彈性最大的一項(xiàng)收入,旅游紀(jì)念品的生產(chǎn)也是旅游業(yè)中的一項(xiàng)高附加值的產(chǎn)業(yè),發(fā)展旅游紀(jì)念品不僅能對(duì)經(jīng)濟(jì)起到推動(dòng)作用,更能對(duì)旅游地起到推廣、宣傳作用。 相比旅游業(yè)的發(fā)展勢(shì)頭,旅游紀(jì)念品的發(fā)展卻相對(duì)滯后,我國(guó)當(dāng)前的旅游紀(jì)念品依然存在著諸多問題：缺乏地域特色,千篇一律,品質(zhì)優(yōu)劣,毫無(wú)文化內(nèi)涵等。我國(guó)旅游紀(jì)念品收入在旅游總收入中所占比重較小,一般在20%左右,而一些發(fā)達(dá)國(guó)家或地區(qū)這個(gè)比重已是40%----60%左右。由此可見,我國(guó)旅游紀(jì)念品發(fā)展弱勢(shì)更加突出,如何開發(fā)和設(shè)計(jì)旅游紀(jì)念品,已成為研究的重要課題。中國(guó)越來(lái)越重視旅游紀(jì)念品的發(fā)展,對(duì)于旅游紀(jì)念品的研究也日益增多,但是綜合運(yùn)用旅游學(xué)和藝術(shù)設(shè)計(jì)學(xué)知識(shí),對(duì)旅游紀(jì)念品的設(shè)計(jì)策略的相關(guān)研究還較少。 本文就是基于這樣的背景,對(duì)旅游紀(jì)念品購(gòu)買動(dòng)機(jī)和游客類型進(jìn)行探索性的分析,提出了行之有效的設(shè)計(jì)思路,希望能為蕪湖的旅游紀(jì)念品開發(fā)和設(shè)計(jì)工作提供參考和指導(dǎo),促進(jìn)蕪湖旅游經(jīng)濟(jì)的發(fā)展。論文首先對(duì)國(guó)內(nèi)外旅游紀(jì)念品設(shè)計(jì)情況進(jìn)行了調(diào)查研究,為后面研究提供了依據(jù)。其次,對(duì)旅游紀(jì)念品的概念、分類等作了闡述,探析了旅游者購(gòu)物動(dòng)機(jī)和影響因素,為下文奠定理論基礎(chǔ)。第三,分析了地域文化和旅游紀(jì)念品設(shè)計(jì)的關(guān)系。第四,針對(duì)蕪湖市的實(shí)際情況,提出了開發(fā)蕪湖旅游紀(jì)念品的設(shè)計(jì)原則和設(shè)計(jì)方法。論文最后還對(duì)蕪湖旅游紀(jì)念品未來(lái)的發(fā)展趨勢(shì)作了展望。
[Abstract]:Tourism is an important comprehensive phenomenon involving society, economy, culture and so on. In recent years, China's tourism industry is developing at an unprecedented speed. According to the forecast of the World Tourism Organization, by 2020, China will become the world's largest tourist host country and the fourth largest tourist outbound country. Tourism has become an important part of modern industry, accounting for more and more proportion, and its role in the national economy continues to appear. Tourism is called "sunrise industry" precisely because of its strong development momentum. Tourism contains six elements: "eat, live, travel, buy and entertain". Among them, the income of tourism shopping is the most flexible one, and the production of tourist souvenirs is also a high value-added industry in the tourism industry. The development of tourist souvenirs can not only promote the economy, but also promote and publicize the tourist destination. Compared with the development momentum of tourism, the development of tourist souvenirs lags behind. There are still many problems in the current tourist souvenirs in our country: lack of regional characteristics, uniformity, quality, no cultural connotation and so on. The proportion of tourist souvenir income in total tourism income in China is small, generally about 20%, while in some developed countries or regions, the proportion is about 40% 鈮，

本文編號(hào)：2495651