【摘要】：商業(yè)會展是茶葉品牌向消費者全面展示其產品信息及文化特色的空間環(huán)境,茶企業(yè)應當科學設計、合理布局,實現對產品的宣傳和對品牌的推廣。本文介紹了商業(yè)會展設計與茶葉品牌之間的內在聯系,而后從視覺理念、文化理念、聽覺理念及其他理念四個層面,綜合分析了商業(yè)會展設計對于茶葉品牌形象的影響。
[Abstract]:Commercial exhibition is a space environment in which tea brands display their product information and cultural characteristics to consumers in an all-round way. Tea enterprises should design scientifically, distribute reasonably, and realize the propaganda of products and the promotion of brands. This paper introduces the internal relationship between commercial exhibition design and tea brand, and then analyzes the influence of commercial exhibition design on tea brand image from four aspects: visual concept, cultural concept, auditory concept and other concepts.
【作者單位】： 蘇州工藝美術職業(yè)技術學院;
【分類號】：F426.82;F713.83
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本文編號：2480035