【摘要】：商業(yè)會(huì)展是茶葉品牌向消費(fèi)者全面展示其產(chǎn)品信息及文化特色的空間環(huán)境,茶企業(yè)應(yīng)當(dāng)科學(xué)設(shè)計(jì)、合理布局,實(shí)現(xiàn)對(duì)產(chǎn)品的宣傳和對(duì)品牌的推廣。本文介紹了商業(yè)會(huì)展設(shè)計(jì)與茶葉品牌之間的內(nèi)在聯(lián)系,而后從視覺(jué)理念、文化理念、聽(tīng)覺(jué)理念及其他理念四個(gè)層面,綜合分析了商業(yè)會(huì)展設(shè)計(jì)對(duì)于茶葉品牌形象的影響。
[Abstract]:Commercial exhibition is a space environment in which tea brands display their product information and cultural characteristics to consumers in an all-round way. Tea enterprises should design scientifically, distribute reasonably, and realize the propaganda of products and the promotion of brands. This paper introduces the internal relationship between commercial exhibition design and tea brand, and then analyzes the influence of commercial exhibition design on tea brand image from four aspects: visual concept, cultural concept, auditory concept and other concepts.
【作者單位】： 蘇州工藝美術(shù)職業(yè)技術(shù)學(xué)院;
【分類號(hào)】：F426.82;F713.83
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本文編號(hào)：2480035